{"id":100230,"date":"2022-07-14T18:24:21","date_gmt":"2022-07-14T23:24:21","guid":{"rendered":"https:\/\/mott.pe\/noticias\/?p=100230"},"modified":"2022-07-14T18:24:21","modified_gmt":"2022-07-14T23:24:21","slug":"google-analytics-4-implementa-metricas-utm-y-mas","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/google-analytics-4-implementa-metricas-utm-y-mas\/","title":{"rendered":"Google Analytics 4 implementa m\u00e9tricas UTM y m\u00e1s"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google Analytics 4 public\u00f3 que ha ganado m\u00e9tricas y dimensiones adicionales que incluyen el t\u00e9rmino UTM, el contenido UTM, la conversi\u00f3n y la tasa de rebote.<\/span><\/p>\n<h2>Google Analytics 4 implementa m\u00e9tricas UTM y mide contenido UTM, conversi\u00f3n y tasa de rebote<\/h2>\n<p><span style=\"font-weight: 400;\">Ahora, Google Analytics 4 presenta tres nuevas m\u00e9tricas a la plataforma esta semana. Las m\u00e9tricas estar\u00e1n disponibles para ver en exploraciones, segmentos, audiencia, informes y la API de datos de Google Analytics. Adem\u00e1s, las nuevas m\u00e9tricas a\u00f1adidas son: Tasa de rebote, t\u00e9rmino UTM, contenido del anuncio UTM y tasa de conversi\u00f3n.<\/span><\/p>\n<h3>Tasa de rebote<\/h3>\n<p><span style=\"font-weight: 400;\">En Google Analytics 4, la tasa de rebote es el porcentaje de sesiones que no fueron sesiones comprometidas. Es la inversa de la tasa de participaci\u00f3n, que es el n\u00famero de sesiones comprometidas dividido por el n\u00famero total de sesiones en un per\u00edodo de tiempo espec\u00edfico. La tasa de rebote est\u00e1 disponible en Exploraciones y personalizaci\u00f3n de informes.<\/span><\/p>\n<h3>Google Analytics 4: T\u00e9rmino UTM y contenido del anuncio UTM<\/h3>\n<p><span style=\"font-weight: 400;\">Google agreg\u00f3 nuevas dimensiones que muestran los valores de par\u00e1metros utm_content y utm_term en Exploraciones, Informes y El Generador de audiencias. Ambos par\u00e1metros tienen una dimensi\u00f3n de \u00e1mbito de usuario y de \u00e1mbito de sesi\u00f3n. Las siguientes dimensiones nuevas permiten ver el valor asignado al par\u00e1metro utm_content en los \u00e1mbitos de usuario y sesi\u00f3n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Primer contenido del anuncio del manual de usuario.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contenido del anuncio del manual de sesi\u00f3n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, las siguientes dimensiones permiten ver el valor asignado al par\u00e1metro utm_term en los \u00e1mbitos de usuario y sesi\u00f3n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Primer t\u00e9rmino del manual de usuario.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00e9rmino del manual de sesi\u00f3n.<\/span><\/li>\n<\/ul>\n<p>Podr\u00eda interesarte: Convi\u00e9rtete en un experto con el\u00a0<a href=\"https:\/\/mott.pe\/cursos\/diplomado-marketing-digital-neuromarketing\" target=\"_blank\" rel=\"noopener\">Diplomado en Marketing Digital<\/a><\/p>\n<h3>Qu\u00e9 es Google UTM<\/h3>\n<p><span style=\"font-weight: 400;\">UTM significa Urchin Traffic Monitor, tambi\u00e9n conocido como un c\u00f3digo \u00fanico que se inserta en la direcci\u00f3n URL del sitio web. Este c\u00f3digo sirve para identificar de d\u00f3nde proviene su fuente de tr\u00e1fico. Por lo general, este c\u00f3digo es utilizado por los usuarios cuando comparten su contenido a trav\u00e9s de varios medios, como correo electr\u00f3nico, anuncios, redes sociales, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Puede aprovechar la funci\u00f3n UTM de Google como una herramienta efectiva para analizar espec\u00edficamente la fuente del tr\u00e1fico que obtiene. Especialmente cuando est\u00e1 ejecutando una determinada campa\u00f1a. De esa manera, cuando desee ejecutar una campa\u00f1a a trav\u00e9s de varios canales, puede averiguar qu\u00e9 canal es el m\u00e1s efectivo.<\/span><\/p>\n<h3>Tasa de conversi\u00f3n<\/h3>\n<p><span style=\"font-weight: 400;\">Google Analytics 4 ahora informa sobre la tasa de conversi\u00f3n para cualquier evento. Esto incluye tanto la conversi\u00f3n del usuario como la tasa de conversi\u00f3n de la sesi\u00f3n.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La tasa de conversi\u00f3n de usuarios es el porcentaje de usuarios que desencadenaron cualquier evento de conversi\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La tasa de conversi\u00f3n de sesi\u00f3n es el porcentaje de sesiones en las que se activ\u00f3 cualquier evento de conversi\u00f3n.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-100233 size-full\" title=\"Google Analytics 4 T\u00e9rmino UTM y contenido del anuncio UTM\" src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/07\/Google-Analytics-4-Termino-UTM-y-contenido-del-anuncio-UTM.jpg\" alt=\"Google Analytics 4 T\u00e9rmino UTM y contenido del anuncio UTM\" width=\"1120\" height=\"650\" srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/07\/Google-Analytics-4-Termino-UTM-y-contenido-del-anuncio-UTM.jpg 1120w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/07\/Google-Analytics-4-Termino-UTM-y-contenido-del-anuncio-UTM-300x174.jpg 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/07\/Google-Analytics-4-Termino-UTM-y-contenido-del-anuncio-UTM-1024x594.jpg 1024w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">La informaci\u00f3n adicional sobre las m\u00e9tricas de rendimiento deber\u00eda ayudar a los anunciantes a diagnosticar y solucionar problemas de rendimiento de la campa\u00f1a.<\/span><\/p>\n<p>Te puede interesar:<\/p>\n<ul>\n<li class=\"entry-title\"><a href=\"https:\/\/mott.pe\/noticias\/todo-lo-que-se-sabe-de-los-anuncios-que-llegaran-a-netflix\/\" target=\"_blank\" rel=\"noopener\">Todo lo que se sabe de los anuncios que llegar\u00e1n a Netflix<\/a><\/li>\n<li class=\"entry-title\"><a href=\"https:\/\/mott.pe\/noticias\/google-search-console-anonimiza-toneladas-de-consultas\/\" target=\"_blank\" rel=\"noopener\">Google Search Console anonimiza toneladas de consultas<\/a><\/li>\n<li class=\"entry-title\"><a href=\"https:\/\/mott.pe\/noticias\/por-que-se-tolera-la-publicidad-en-tiktok-y-se-odia-la-de-youtube\/\" target=\"_blank\" rel=\"noopener\">Por qu\u00e9 se tolera la publicidad en TikTok y se odia la de YouTube<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 public\u00f3 que ha ganado m\u00e9tricas y dimensiones adicionales que incluyen el t\u00e9rmino UTM, el contenido UTM, la conversi\u00f3n y la tasa de rebote. Google Analytics 4 implementa m\u00e9tricas UTM y mide contenido UTM, conversi\u00f3n y tasa de rebote Ahora, Google Analytics 4 presenta tres nuevas m\u00e9tricas a la plataforma esta semana. Las [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":100232,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,7511,2390],"tags":[],"class_list":["post-100230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas","category-marketing-digital","category-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics 4 implementa m\u00e9tricas UTM y m\u00e1s - Mott.pe<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 public\u00f3 que ha ganado m\u00e9tricas y dimensiones adicionales que incluyen el t\u00e9rmino UTM, la conversi\u00f3n y tasa de rebote.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/google-analytics-4-implementa-metricas-utm-y-mas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4 implementa m\u00e9tricas UTM y mide contenido UTM, conversi\u00f3n y tasa de rebote\" \/>\n<meta property=\"og:description\" content=\"Google Analytics 4 public\u00f3 que ha ganado m\u00e9tricas y dimensiones adicionales que incluyen el t\u00e9rmino UTM, la conversi\u00f3n y tasa de rebote.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mott.pe\/noticias\/google-analytics-4-implementa-metricas-utm-y-mas\/\" \/>\n<meta property=\"og:site_name\" content=\"Noticias de Marketing y Tecnolog\u00eda | MOTT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mott.pe\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-14T23:24:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/07\/Google-Analytics-4-implementa-metricas-UTM-y-mide-contenido-UTM-conversion-y-tasa-de-rebote.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adriana Salinas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adriana Salinas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mott.pe\/noticias\/google-analytics-4-implementa-metricas-utm-y-mas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/google-analytics-4-implementa-metricas-utm-y-mas\/\"},\"author\":{\"name\":\"Adriana Salinas\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/a086798fd9873b4ec903034e5034ecb4\"},\"headline\":\"Google Analytics 4 implementa m\u00e9tricas UTM y m\u00e1s\",\"datePublished\":\"2022-07-14T23:24:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/google-analytics-4-implementa-metricas-utm-y-mas\/\"},\"wordCount\":585,\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/google-analytics-4-implementa-metricas-utm-y-mas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/07\/Google-Analytics-4-implementa-metricas-UTM-y-mide-contenido-UTM-conversion-y-tasa-de-rebote.jpg\",\"articleSection\":[\"Campa\u00f1as\",\"Marketing Digital\",\"Tendencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mott.pe\/noticias\/google-analytics-4-implementa-metricas-utm-y-mas\/\",\"url\":\"https:\/\/mott.pe\/noticias\/google-analytics-4-implementa-metricas-utm-y-mas\/\",\"name\":\"Google Analytics 4 implementa m\u00e9tricas UTM y m\u00e1s - 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