{"id":167,"date":"2014-11-06T13:00:53","date_gmt":"2014-11-06T13:00:53","guid":{"rendered":"https:\/\/mott.pe\/2014\/11\/06\/inversion-publicitaria-digital-cerraria-este-2014-en-s-190-millones\/"},"modified":"2022-01-18T14:48:49","modified_gmt":"2022-01-18T19:48:49","slug":"inversion-publicitaria-digital-cerraria-este-2014-en-s-190-millones","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/inversion-publicitaria-digital-cerraria-este-2014-en-s-190-millones\/","title":{"rendered":"Inversi\u00f3n publicitaria digital cerrar\u00eda este 2014 en S\/.190 millones"},"content":{"rendered":"<div><span style=\"font-size: 14px;\">Cada vez las marcas invierten m\u00e1s en publicidad online y es que han visto en ella grandes oportunidades para lograr sus objetivos a un menor precio de lo que les saldr\u00eda en televisi\u00f3n, por ejemplo. Es por eso que este a\u00f1o se proyecta como uno muy bueno para este sector y para los negocios que inviertan en ella, en general.\u00a0<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 600px; height: 389px;\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/11\/06\/inversion.jpg\" alt=\"inversion\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\"><b>Carlos Rodr\u00edguez<\/b>, vicepresidente de <b>IAB Per\u00fa<\/b>, indic\u00f3 que este a\u00f1o la inversi\u00f3n en el primer semestre creci\u00f3 48% respecto al mismo periodo del 2013 y que para el 2015 este crecimiento ser\u00eda del 30% aproximadamente, al igual que ha sucedido en los \u00faltimos a\u00f1os.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Seg\u00fan este organismo y seg\u00fan las cifras lanzadas por el informe realizado por <b>PwC Argentina<\/b>, es S\/. 83.2 millones la cantidad invertida por los anunciantes en plataformas digitales, frente a los S\/. 56 millones del 2013. \u00bfA qu\u00e9 se debe este crecimiento? Seg\u00fan el vocero de IAB Per\u00fa, uno de los factores m\u00e1s importantes es el ingreso de categor\u00edas como la educaci\u00f3n, que ha sacado del primer lugar a las telecomunicaciones como el rubro con la mayor participaci\u00f3n en el avisaje digital.<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Ante esto Rodr\u00edguez coment\u00f3: \u201c<em>Hay grandes universidades muy enfocadas en el mundo digital, con estrategias e inversi\u00f3n definidas<\/em>\u201d. Sin embargo las cosas podr\u00edan cambiar en esta segunda mitad del a\u00f1o. \u201c<em>La entrada de nuevos operadores enfocad\u00edsimos en redes sociales y anuncios online, les devolver\u00e1 el protagonismo<\/em>\u201d, explica el vocero de IAB Per\u00fa.<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 600px; height: 150px;\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/11\/06\/publi-online.jpg\" alt=\"publi online\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Es gracias a este ingreso de capital fuerte por parte de una categor\u00eda l\u00edder que se puede hacer un pron\u00f3stico sobre cual ser\u00e1 la inversi\u00f3n para fin de a\u00f1o. \u201c<em>Si tenemos en cuenta que el segundo semestre del a\u00f1o es cuando se acelera la inversi\u00f3n en avisaje y supera siempre a la primera mitad del a\u00f1o, solo podemos ser optimistas respecto al cierre del a\u00f1o<\/em>\u201d, dijo. Para ser m\u00e1s justos, seg\u00fan Rodr\u00edguez, el 2014 puede cerrar con S\/. 190 millones de inversi\u00f3n en publicidad online y en el peor de los casos con S\/. 170 millones. Pero nada menos.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">En miras hacia el 2015, el vicepresidente de IAB Per\u00fa concluye diciendo que en ese a\u00f1o las cifras se estabilizar\u00e1n y considera muy improbable repetir el plato de este a\u00f1o ya que va a ser un a\u00f1o preelectoral y ese contexto siempre frena las inversiones.\u00a0<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un panorama de crecimiento que podr\u00eda frenarse el 2015 por las futuras elecciones.<\/p>\n","protected":false},"author":22,"featured_media":168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fotografia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inversi\u00f3n publicitaria digital cerrar\u00eda este 2014 en S\/.190 millones - 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