{"id":189,"date":"2014-10-31T16:58:37","date_gmt":"2014-10-31T16:58:37","guid":{"rendered":"https:\/\/mott.pe\/2014\/10\/31\/ni-zombis-ni-fantasmas-conoce-que-es-lo-que-realmente-asusta-a-los-consumidores\/"},"modified":"2016-03-29T11:45:55","modified_gmt":"2016-03-29T16:45:55","slug":"ni-zombis-ni-fantasmas-conoce-que-es-lo-que-realmente-asusta-a-los-consumidores","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/ni-zombis-ni-fantasmas-conoce-que-es-lo-que-realmente-asusta-a-los-consumidores\/","title":{"rendered":"Ni zombis ni fantasmas. Conoce qu\u00e9 es lo que realmente asusta a los consumidores"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">Cuando hablamos de protecci&oacute;n de datos en el &aacute;mbito tecnol&oacute;gico online, los usuarios siguen mostrando una clara preocupaci&oacute;n. Y es que luego de los &uacute;ltimos esc&aacute;ndalos donde la privacidad de muchos se ha visto comprometida, un 69% de los usuarios a nivel mundial ha hecho que desconf&iacute;en de las empresas que deber&iacute;an asegurar nuestro contenido, por lo menos as&iacute; lo muestra el &uacute;ltimo estudio realizado por <b>SAS<\/b> &ldquo;<b>Finding the Right Balance Between Personalization and Privacy<\/b>&rdquo;.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">En la <b>infograf&iacute;a<\/b> presentada podemos observar que el principal temor de los consumidores est&aacute; en la posible vulneraci&oacute;n de sus datos personales, considerando esto como una violaci&oacute;n a su intimidad por el 73% de los encuestados.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Otro dato a considerar es que el 73% de los encuestados a nivel global se&ntilde;alan como probable o muy probable proporcionar a las entidades bancarias sus datos personales. De igual manera, el 57% responde ante los servicios de telefon&iacute;a y un tercio de estos est&aacute;n dispuestos a compartir sus datos personales con las empresas de entretenimiento, mostrando con esto que los consumidores muestran mayor predisposici&oacute;n a la hora de compartir sus datos con unos sectores m&aacute;s que con otros.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Pero tambi&eacute;n se pueden apreciar diferencias dependiendo de la ubicaci&oacute;n geogr&aacute;fica. Con ello, el 64% de los consumidores del Reino Unido son m&aacute;s propensos a compartir sus datos con empresas de retail, m&aacute;s de los que est&aacute;n dispuestos a compartir su informaci&oacute;n con los bancos (62%). En el caso de los estadounidenses es mucho menor.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Si bien existe un temor real ante este tema, los consumidores igual se muestran bastante abiertos a compartir sus datos personales aunque est&aacute;n de acuerdo en que algunos de ellos no deber&iacute;an ser de dominio p&uacute;blico.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Por ejemplo, seg&uacute;n la encuesta el nombre y el email son los datos que menos cuesta compartir a los consumidores (94% en ambos casos) seguido por la fecha de nacimiento (78%), el mes de nacimiento (74%), el estilo de vida (69%) y la direcci&oacute;n (66%). El n&uacute;mero de nuestro tel&eacute;fono m&oacute;vil o fijo y los datos bancarios son los que m&aacute;s nos cuesta compartir (53%, 43% y 18% respectivamente).<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/10\/31\/infografia-consumidores.jpg\" style=\"width: 600px; height: 1368px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Para continuar con la tem&aacute;tica de brujas y toda esta parafernalia que envuelve al famoso <b>Halloween<\/b>, la marca de pasta de dientes <b>Crest<\/b> ha realizado una campa&ntilde;a donde nos muestran con un experimento los efectos de los dulces que se comen en esta festividad.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">En &ldquo;<b>The Effects of Halloween Candy<\/b>&rdquo; se invita a un grupo de ni&ntilde;os a probar grandes cantidades de dulces y golosinas, para luego ver su reacci&oacute;n. Esta campa&ntilde;a tiene como objetivo mostrar a los padres c&oacute;mo los dulces de Halloween pueden tener un gran efecto en sus hijos, pero nunca con el efecto no deseado en los dientes de sus hijos gracias a Crest.&nbsp;<\/span><\/div>\n<div style=\"text-align: center;\"> \t&nbsp;<\/div>\n<p style=\"text-align: center;\">\n<p> \t&nbsp;<\/p>\n<p> \t<span style=\"font-size:14px;\">Conoce tambi&eacute;n como <b>Hootsuite<\/b> ha preparado su publicidad dirigida para este d&iacute;a de brujas tan emblem&aacute;tico en los Estados Unidos.&nbsp;<\/span><\/p>\n<p> \t&nbsp;<\/p>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/10\/31\/hootsuite-1.jpg\" style=\"width: 600px; height: 776px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/p>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/10\/31\/hootsuite-2.jpg\" style=\"width: 600px; height: 776px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/p>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/10\/31\/hootsuite-3.jpg\" style=\"width: 600px; height: 776px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/p>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/10\/31\/hootsuite-4.jpg\" style=\"width: 600px; height: 776px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/p>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/10\/31\/hootsuite-5.jpg\" style=\"width: 600px; height: 776px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/p>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/10\/31\/hootsuite-6.jpg\" style=\"width: 600px; height: 776px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/p>\n<p> \t&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como siempre, las campa\u00f1as por Halloween preesentes.<\/p>\n","protected":false},"author":22,"featured_media":190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fotografia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ni zombis ni fantasmas. 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Conoce qu\u00e9 es lo que realmente asusta a los consumidores - mott.pe\" \/>\n<meta property=\"og:description\" content=\"Como siempre, las campa\u00f1as por Halloween preesentes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mott.pe\/noticias\/ni-zombis-ni-fantasmas-conoce-que-es-lo-que-realmente-asusta-a-los-consumidores\/\" \/>\n<meta property=\"og:site_name\" content=\"Noticias de Marketing y Tecnolog\u00eda | MOTT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mott.pe\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-31T16:58:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-03-29T16:45:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/halooween-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"864\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MOTT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MOTT\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mott.pe\/noticias\/ni-zombis-ni-fantasmas-conoce-que-es-lo-que-realmente-asusta-a-los-consumidores\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/ni-zombis-ni-fantasmas-conoce-que-es-lo-que-realmente-asusta-a-los-consumidores\/\"},\"author\":{\"name\":\"MOTT\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897\"},\"headline\":\"Ni zombis ni fantasmas. 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