{"id":195,"date":"2014-11-03T13:44:10","date_gmt":"2014-11-03T13:44:10","guid":{"rendered":"https:\/\/mott.pe\/2014\/11\/03\/las-amas-de-casa-de-lima-de-hoy-en-dia\/"},"modified":"2014-11-03T13:44:10","modified_gmt":"2014-11-03T13:44:10","slug":"las-amas-de-casa-de-lima-de-hoy-en-dia","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/las-amas-de-casa-de-lima-de-hoy-en-dia\/","title":{"rendered":"Las amas de casa de Lima de hoy en d\u00eda"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">El ama de casa de hoy ya no es lo mismo que el ama de casa de anta&ntilde;o. La tecnolog&iacute;a y los deberes del d&iacute;a diario han hecho que ellas se modernicen y adapten a la era tecnol&oacute;gica en la que vivimos, convirti&eacute;ndolas en s&uacute;per personas que pueden realizar cualquier tarea con satisfacci&oacute;n sin mezclar una con otra. Y es que seamos sinceros, los hombres siempre llevamos el trabajo a casa y no le damos el lugar apropiado.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/11\/03\/mujer-2.jpg\" style=\"width: 600px; height: 388px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Seg&uacute;n el &uacute;ltimo estudio de <b>Ipsos Per&uacute;<\/b> que ser&aacute; presentado en el <b>Congreso de Negocios en la Era Digital<\/b> este mi&eacute;rcoles 5, se estima que existen m&aacute;s de tres millones de hogares en Lima Metropolitana, de los cuales el 55% cuenta con un ama de casa online que toma el 80% de las decisiones en el hogar. &iquest;Qu&eacute; significa eso? Adem&aacute;s de lo mencionado anterior, tambi&eacute;n que se han convertido en un nuevo target consumidor muy atractivo.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Ante esto, <b>Javier &Aacute;lvarez<\/b>, responsable del estudio y gerente de <b>Estudios Multiclientes<\/b> de Ipsos Per&uacute;, declar&oacute;: &ldquo;<em>Siendo las amas de casa las principales decisoras del hogar, ellas declaran que se enteran de las promociones de venta a trav&eacute;s de medios tradicionales<\/em>&rdquo;. De las 245 amas de casa entrevistadas, el 93% coloca en primer lugar a la televisi&oacute;n, seguida por los peri&oacute;dicos (31%) y luego los volantes (29%). &ldquo;<em>Estas cifras demuestran que a&uacute;n existe un vac&iacute;o de medios digitales que se debe aprovechar<\/em>&rdquo;, sostiene.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Ser ama de casa antes era estar todo el d&iacute;a sentada frente a la televisi&oacute;n de la cocina mientras se ocupaba de otros quehaceres del hogar. Para conseguir este &ldquo;trabajo&rdquo; simplemente hab&iacute;a que seguir el transcurso de la vida y esperar a que solo caiga. Pero obviamente que eso ya cambi&oacute; y se podr&iacute;a decir que el verdadero emprendedor de hoy no acepta esta condici&oacute;n as&iacute; por as&iacute; nom&aacute;s, a menos que sea otra la raz&oacute;n que lo amerite. No s&oacute;lo eso, la mujer de hoy tampoco lo acepta y siente que no est&aacute; cumpliendo su verdadero rol como mujer si no consigue un trabajo que realmente le haga dar lo m&aacute;ximo de s&iacute; mismas.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/11\/03\/mujer-1.jpg\" style=\"width: 600px; height: 399px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">&ldquo;<em>El perfil del ama de casa ha evolucionado con el tiempo. Ahora est&aacute;n m&aacute;s instruidas: el 29% tiene secundaria completa y el 18% estudios superiores<\/em>&rdquo;, detalla &Aacute;lvarez. Asimismo, precisa que el 52% utiliza una PC, el 26% laptop y el 25% smartphones. A pesar de eso, solo el 8% de las amas de casa asegura haber hecho compras online, ya que a&uacute;n existe &ldquo;<em>desconfianza<\/em>&rdquo; y &ldquo;<em>desconocimiento<\/em>&rdquo; al respecto.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amas de casa las de anta\u00f1o; hoy, decisoras del hogar.<\/p>\n","protected":false},"author":22,"featured_media":196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las amas de casa de Lima de hoy en d\u00eda - mott.pe<\/title>\n<meta name=\"description\" content=\"Amas de casa las de anta\u00f1o; hoy, decisoras del hogar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/las-amas-de-casa-de-lima-de-hoy-en-dia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las amas de casa de Lima de hoy en d\u00eda - mott.pe\" \/>\n<meta property=\"og:description\" content=\"Amas de casa las de anta\u00f1o; 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