{"id":273,"date":"2014-12-02T20:52:51","date_gmt":"2014-12-02T20:52:51","guid":{"rendered":"https:\/\/mott.pe\/2014\/12\/02\/saga-falabella-es-tildada-de-racista-en-uno-de-sus-catalogos\/"},"modified":"2022-01-10T12:44:25","modified_gmt":"2022-01-10T17:44:25","slug":"saga-falabella-es-tildada-de-racista-en-uno-de-sus-catalogos","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/saga-falabella-es-tildada-de-racista-en-uno-de-sus-catalogos\/","title":{"rendered":"Saga Falabella es tildada de racista en uno de sus cat\u00e1logos"},"content":{"rendered":"<div><span style=\"font-size: 14px;\">El d\u00eda de hoy, un conocido portal ha tildado de racista a la muy conocida marca retail <b>Saga Falabella<\/b> y es por eso que decidimos revisarla y verla desde un punto de vista publicitario y no desde un punto de vista social.<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Para poder sustentar el argumento vimos el cat\u00e1logo completo para hacer un juicio sincero y poder evaluar si realmente se comete un acto de racismo o si es simplemente una forma de levantar pol\u00e9mica.<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Pero antes de hacer un juicio nos centramos un poco en entender a su p\u00fablico objetivo. Para ello vale aclarar que <b>Saga Falabella<\/b> tiene presencia en todos los distritos de lima y en algunas provincias, ll\u00e1mese emergentes y de clase media, en donde su gran p\u00fablico objetivo es el peruano emergente, es decir un peruano como nosotros. Entonces, desde ese punto de vista habr\u00eda que entender si realmente los cat\u00e1logos de <b>Saga Falabella<\/b> logran la identificaci\u00f3n de su p\u00fablico objetivo. Para entenderlo mejor, \u00bfel peruano promedio considerar\u00eda que sus hijas est\u00e1n siendo representadas por la imagen de estas adorables ni\u00f1as de ojos claros y pelo rubio?&#8230; la respuesta salta a la vista.<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Sin embargo, hay que entender a los publicistas, pues muchos dir\u00e1n que siempre en publicidad se trabaja con el aspiracional de la gente y es por eso que Saga utiliz\u00f3 estos referentes de belleza para que los padres idealicen a sus hijas y reciban el mensaje que si sus ni\u00f1as se visten con esas prendas se ver\u00e1n como ellas.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Obviamente existe una delgada l\u00ednea entre lo que se podr\u00eda creer una persona y lo que aspira a ser, y es por eso que en este caso <b>Saga Falabella<\/b> no est\u00e1 en el camino correcto. Sin embargo, no todo el cat\u00e1logo tiene esa connotaci\u00f3n como apreciaremos en esta otra imagen en donde las ni\u00f1as no son rubias y aterriza mejor la identificaci\u00f3n.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Saque usted sus propias conclusiones.<\/span><\/div>\n<div><\/div>\n<div><img decoding=\"async\" style=\"width: 680px; height: 584px;\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/12\/02\/creatividad-es-imaginacion-management-ken-rob-l-tna_rf.jpg\" alt=\"creatividad es imaginaci\u00f3n management ken\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Una vez m\u00e1s en el ojo de la tormenta por controversial cat\u00e1logo.<\/p>\n","protected":false},"author":22,"featured_media":274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fotografia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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