{"id":313,"date":"2014-12-31T13:23:20","date_gmt":"2014-12-31T13:23:20","guid":{"rendered":"https:\/\/mott.pe\/2014\/12\/31\/las-marcas-mas-valoradas-en-el-peru\/"},"modified":"2014-12-31T13:23:20","modified_gmt":"2014-12-31T13:23:20","slug":"las-marcas-mas-valoradas-en-el-peru","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/las-marcas-mas-valoradas-en-el-peru\/","title":{"rendered":"Las marcas m\u00e1s valoradas en el Per\u00fa"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">Al igual que otros a&ntilde;os, el estudio <b>Top 100 del BAV<\/b> (BrandAsset Valuator) de <b>Y&amp;R<\/b> para las marcas m&aacute;s valoradas de este a&ntilde;o fue presentado y en nuestra regi&oacute;n se puede ver un claro protagonismo de marcas de consumo masivo, cosa que sirve como indicador de que nuestro mercado a&uacute;n est&aacute; en desarrollo ya que no sigue las tendencias de mercados m&aacute;s avanzados en los que el Top 100, como es el caso de EE.UU. en donde la empresa n&uacute;mero 1 es <b>Google<\/b>. &nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/12\/31\/brands.jpg\" style=\"width: 650px; height: 323px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Este instrumento con el que se ha hecho el an&aacute;lisis se establece a partir del porcentaje promedio que obtiene cada marca evaluada por la gente en cuatro pilares establecidos (diferenciaci&oacute;n energizada, relevancia, estima y familiaridad), pero a la vez se eval&uacute;a de manera particular cada marca a trav&eacute;s de 24 atributos de personalidad (atrevida, visionaria, de moda, etc) y 24 atributos de imagen (confiable, original, arrogante, etc).&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Uno de los resultados obtenidos es que el 65% de las marcas presentes este a&ntilde;o son l&iacute;deres cansados. &iquest;Qu&eacute; significa eso? Que los peruanos las consumen no necesariamente porque tengan una preferencia frente a otras, sino por costumbre, cosa que muestra que estas marcas establecidas tienen la oportunidad de generar mayor valor y que precisamente hacia eso deber&iacute;a apuntar su gesti&oacute;n.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Est&aacute; claro que conforme las comunicaciones, Internet y la tecnolog&iacute;a vayan teniendo mayor participaci&oacute;n en el mercado, las marcas ligadas a estos rubros comenzar&aacute;n a tener mayor protagonismo como viene sucediendo en otros pa&iacute;ses de nuestro continente, como lo son Chile, Argentina, M&eacute;xico y Colombia.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Sin m&aacute;s que decir, a continuaci&oacute;n el ranking de las marcas m&aacute;s valoradas en el Per&uacute;.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/12\/31\/marcas-2014.png\" style=\"width: 663px; height: 503px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Una lista con el ranking de las principales marcas que operan en el pa\u00eds.<\/p>\n","protected":false},"author":22,"featured_media":314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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