{"id":359,"date":"2015-01-15T19:44:43","date_gmt":"2015-01-15T19:44:43","guid":{"rendered":"https:\/\/mott.pe\/2015\/01\/15\/dos-campanas-peruanas-consideradas-entre-las-10-mejores-del-mundo\/"},"modified":"2015-01-15T19:44:43","modified_gmt":"2015-01-15T19:44:43","slug":"dos-campanas-peruanas-consideradas-entre-las-10-mejores-del-mundo","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/dos-campanas-peruanas-consideradas-entre-las-10-mejores-del-mundo\/","title":{"rendered":"Dos campa\u00f1as peruanas consideradas entre las 10 mejores del mundo"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">Como todos los a&ntilde;os, <b>Gunn Report<\/b> lanz&oacute; su ranking de las mejores campa&ntilde;as del 2014 y para esta ocasi&oacute;n dos de ellas vienen desde el Per&uacute; para demostrar que vamos por un muy buen camino publicitario.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">El &ldquo;<b>DNI Feliz<\/b>&rdquo; de <b>Coca-Cola<\/b>, creado por la agencia <b>McCann<\/b> Lima, y el &ldquo;<b>Panel generador de agua<\/b>&rdquo; de <b>Mayo FCB<\/b> para la <b>Utec<\/b> son las campa&ntilde;as m&aacute;s exitosas del a&ntilde;o pasado. Y no era de esperar menos luego de la cantidad de premios que han recibido por ellas en <b>Cannes Lions<\/b> y en los <b>Effie Awards<\/b> (Grand Prix en la categor&iacute;a media y dos leones de bronce en Cannes Lions, respectivamente).&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Las piezas elegidas han sido seleccionadas por la creatividad que llevan y por la efectividad hacia los objetivos de su p&uacute;blico objetivo. A esto se le suma la interacci&oacute;n que generaron y el compromiso que ambas por hacer un cambio. &nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">En el caso de las peruanas, <b>Coca-Cola<\/b> ocup&oacute; el sexto lugar mientras que el panel de la <b>Utec<\/b> el octavo. Junto a estas otras tres campa&ntilde;as provienen de Sudam&eacute;rica. Las otras dos se la llev&oacute; Brasil y otra Argentina.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Conozcamos a continuaci&oacute;n cuales fueron elegidas como las 10 mejores campa&ntilde;as del 2014 por Gunn Report en orden descendente y las agencias que las crearon.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">10. &ldquo;<span style=\"font-size:16px;\"><b>Las 1000 millas de Luca<\/b><\/span>&rdquo;&nbsp;<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Agencia: TBWA, Argentina<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Cliente: Consejo Publicitario Argentino&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"420\" data-src=\"\/\/www.youtube.com\/embed\/nbVC0CmUI8Y\" width=\"700\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<p> \t&nbsp;<\/p>\n<div> \t<span style=\"font-size:14px;\">9. &ldquo;<span style=\"font-size:16px;\"><b>Share A Coke<\/b><\/span>&rdquo;<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Agencia: Ogilvy &amp; Mather Sydney, Australia<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Cliente: Coca-Cola&nbsp;<\/span><\/div>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"420\" mozallowfullscreen=\"\" data-src=\"\/\/player.vimeo.com\/video\/51969558\" webkitallowfullscreen=\"\" width=\"700\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<p> \t&nbsp;<\/p>\n<div> \t<span style=\"font-size:14px;\">8. &ldquo;<span style=\"font-size:16px;\"><b>Panel Generador de Agua Potable<\/b><\/span>&rdquo;<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Agencia: Mayo Publicidad, Per&uacute;&nbsp;<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Cliente: Universidad de Ingenier&iacute;a y Tecnolog&iacute;a (UTEC)&nbsp;<\/span><\/div>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"420\" data-src=\"\/\/www.youtube.com\/embed\/nIgvli5W8QY\" width=\"700\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<p> \t&nbsp;<\/p>\n<div> \t<span style=\"font-size:14px;\">7. &ldquo;<span style=\"font-size:16px;\"><b>Mistakes<\/b><\/span>&rdquo;&nbsp;<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Agencia: Clemenger BBDO, Nueva Zelanda<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Cliente: Transporte Zealand&nbsp;<\/span><\/div>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"420\" mozallowfullscreen=\"\" data-src=\"\/\/player.vimeo.com\/video\/98810568\" webkitallowfullscreen=\"\" width=\"700\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<p> \t<span style=\"font-size:14px;\"><a href=\"http:\/\/vimeo.com\/98810568\">Cannes Lions 2014: Mistakes, New Zealand Transport Agency (Clemenger BBDO Wellington)<\/a> from <a href=\"http:\/\/vimeo.com\/user13424009\">MediaCat TV<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/span><\/p>\n<p> \t&nbsp;<\/p>\n<div> \t<span style=\"font-size:14px;\">6. &ldquo;<span style=\"font-size:16px;\"><b>DNI Feliz<\/b><\/span>&rdquo;&nbsp;<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Agencia: McCann Erickson, Lima, Per&uacute;<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Cliente: Coca-Cola&nbsp;<\/span><\/div>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"420\" data-src=\"\/\/www.youtube.com\/embed\/PQtZUFTLpGc\" width=\"700\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<p> \t&nbsp;<\/p>\n<div> \t<span style=\"font-size:14px;\">5. &ldquo;<span style=\"font-size:16px;\"><b>Dumb Ways to Die<\/b><\/span>&rdquo;<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Agencia: Metro Trains&nbsp;<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Cliente: McCann Melbourne, Australia&nbsp;<\/span><\/div>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"420\" data-src=\"\/\/www.youtube.com\/embed\/IJNR2EpS0jw\" width=\"700\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<p> \t&nbsp;<\/p>\n<div> \t<span style=\"font-size:14px;\">4. &ldquo;<span style=\"font-size:16px;\"><b>Catch a Million<\/b><\/span>&rdquo;<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Cliente: Cervecera DB Breweries&nbsp;<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Agencia: Saatchi &amp; Saatchi, Nueva Zelanda<\/span><\/div>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"420\" data-src=\"\/\/www.youtube.com\/embed\/LN0fBnI-Xoo\" width=\"700\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<p> \t&nbsp;<\/p>\n<div> \t<span style=\"font-size:14px;\">3. &ldquo;<span style=\"font-size:16px;\"><b>Entierro de un Bentley<\/b><\/span>&rdquo;&nbsp;<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Agencia: Leo Burnett Tailor Made, Brasil&nbsp;<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Cliente: Asociaci&oacute;n Brasilera de Trasplantes de &Oacute;rganos<\/span><\/div>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"420\" data-src=\"\/\/www.youtube.com\/embed\/b5sRAVlFLb4\" width=\"700\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<p> \t&nbsp;<\/p>\n<div> \t<span style=\"font-size:14px;\">2. &ldquo;<span style=\"font-size:16px;\"><b>Baby&amp;Me<\/b><\/span>&rdquo;&nbsp;<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Agencia: BETC, Par&iacute;s<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Cliente: Evian&nbsp;<\/span><\/div>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"420\" data-src=\"\/\/www.youtube.com\/embed\/pfxB5ut-KTs\" width=\"700\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<p> \t&nbsp;<\/p>\n<div> \t<span style=\"font-size:14px;\">1. &ldquo;<span style=\"font-size:16px;\"><b>A Boy And His Atom<\/b><\/span>&rdquo;&nbsp;<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Agencia: Ogilvy &amp; Mather, EE.UU.<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">Cliente: IBM&nbsp;<\/span><\/div>\n<p style=\"text-align: center;\"> \t<iframe allowfullscreen=\"\" frameborder=\"0\" height=\"420\" data-src=\"\/\/www.youtube.com\/embed\/oSCX78-8-q0\" width=\"700\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conoce el ranking de las mejores campa\u00f1as publicitarias seg\u00fan Gunn Report.<\/p>\n","protected":false},"author":22,"featured_media":360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dos campa\u00f1as peruanas consideradas entre las 10 mejores del mundo - mott.pe<\/title>\n<meta name=\"description\" content=\"Conoce el ranking de las mejores campa\u00f1as publicitarias seg\u00fan Gunn Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/dos-campanas-peruanas-consideradas-entre-las-10-mejores-del-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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