{"id":361,"date":"2015-01-16T13:32:55","date_gmt":"2015-01-16T13:32:55","guid":{"rendered":"https:\/\/mott.pe\/2015\/01\/16\/como-sacarle-el-maximo-provecho-a-los-videos-de-facebook\/"},"modified":"2015-01-16T13:32:55","modified_gmt":"2015-01-16T13:32:55","slug":"como-sacarle-el-maximo-provecho-a-los-videos-de-facebook","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/como-sacarle-el-maximo-provecho-a-los-videos-de-facebook\/","title":{"rendered":"\u00bfC\u00f3mo sacarle el m\u00e1ximo provecho a los videos de Facebook?"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">Hace algunos d&iacute;as estuvimos comentando sobre la gran oportunidad que <b>Facebook <\/b>ha encontrado en sus videos, al punto que los ha convertido en la plataforma n&uacute;mero uno en generar y reproducir videos, con un aumento del 75% a nivel mundial que los ha puesto por encima de <b>YouTube<\/b>. Esto significa que el n&uacute;mero de videos en el &ldquo;<b>newsfeed<\/b>&rdquo; del usuario ha incrementado en un 360% durante el &uacute;ltimo a&ntilde;o.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/01\/16\/facebook-videos-app.jpg\" style=\"width: 650px; height: 280px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Es por ello que la red social le comienza a dar mayor relevancia a esta funci&oacute;n ya que saben las oportunidades de negocio que de esto pueden aprovechar. Y es que el 76% de los usuarios de Facebook confiesan que los videos son lo primero en lo que se fijan cuando se conectan a esta red social.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Con todo esto la pregunta m&aacute;s justa ser&iacute;a, &iquest;c&oacute;mo podemos hacer para sacarle el m&aacute;ximo provecho a los videos de Facebook? A continuaci&oacute;n dos importantes consejos que ayudar&aacute;n a los &ldquo;marketeros&rdquo; al momento de pensar hacer su propia producci&oacute;n:<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">1. <b>Los 3 primeros segundos son decisivos<\/b><\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/01\/16\/facebok-timing.png\" style=\"width: 650px; height: 295px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Los videos que aparecen que en el &ldquo;newsfeed&rdquo; del usuario en Facebook se reproducen autom&aacute;ticamente. Es por ello que es sumamente importante que los 3 primeros segundos de los videos enganchen s&iacute; o s&iacute; al usuario, lo suficientemente como para que este haga clic sobre ellos para disfrutarlos con sonido y a pantalla completa.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">2. <b>La imagen gana en importancia al sonido<\/b><\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/01\/16\/facebook-imagen.jpg\" style=\"width: 650px; height: 414px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Ya que los videos se reproducen autom&aacute;ticamente pero sin sonido, la imagen debe ser lo suficientemente buena como para que no desanime al usuario. Hay que considerar adem&aacute;s que el 65% de los clics en videos publicados en Facebook vienen de dispositivos m&oacute;viles y que, por lo general, las personas los tienen sin volumen. Es por ello que se recomienda que los videos subidos a Facebook sean capaces de contar una historia al usuario sin necesidad de estar apoyados por el sonido.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Pero dada la relevancia que los videos est&aacute;n teniendo, Facebook ha introducido una serie de restricciones con el objetivo de proteger a los menores de 18 a&ntilde;os y a aquellos espectadores que involuntariamente oprimieron el bot&oacute;n de reproducci&oacute;n. Es por ello que la reproducci&oacute;n autom&aacute;tica ser&aacute; eliminada para cierto tipo de videos y se convertir&iacute;a en una funci&oacute;n enfocada en las marcas.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/01\/16\/facebook-advertencia.jpg\" style=\"width: 620px; height: 576px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Desde la red social han indicado que &ldquo;cuando las personas comparten cosas en Facebook, esperamos que lo hagan con responsabilidad, incluyendo el quien pueda ver ese contenido. Tambi&eacute;n le pedimos a los usuarios que avisen a su audiencia sobre aquello que van a ver o si incluye violencia&rdquo;. Es por ello que &ldquo;para aquellos casos en que los usuarios nos avisan sobre contenido gr&aacute;fico que deber&iacute;a incluir avisos o que no es apropiado para menores de 18 a&ntilde;os, nosotros pasamos a avisar sobre esas alertas y prevenir al menor de ver ese contenido&rdquo;.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Los t&eacute;rminos y condiciones de Facebook sobre la eliminaci&oacute;n de videos incluyen: desnudos o contenido sexual, expresiones de odio, amenazas o ataques directos a un individuo o grupo, autolesiones o violencia excesiva, perfiles falsos y spam.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Facebook encuentra en los videos en negocio ideal.<\/p>\n","protected":false},"author":22,"featured_media":362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo sacarle el m\u00e1ximo provecho a los videos de Facebook? 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