{"id":36956,"date":"2016-08-05T00:08:42","date_gmt":"2016-08-05T05:08:42","guid":{"rendered":"https:\/\/mott.pe\/noticias\/?p=36956"},"modified":"2016-08-04T20:17:33","modified_gmt":"2016-08-05T01:17:33","slug":"la-vida-secreta-de-la-sirena-de-starbucks","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/la-vida-secreta-de-la-sirena-de-starbucks\/","title":{"rendered":"La vida secreta de la sirena de Starbucks"},"content":{"rendered":"<p style=\"text-align: justify;\">Para muchas personas los vasos de <strong>Starbucks<\/strong> se han convertido en un lienzo que desata la creatividad gracias a su cl\u00e1sica <strong>sirena<\/strong> que se presta para transformar. Y ac\u00e1 viene un nuevo trabajo que ha resultado de lo m\u00e1s genial.<\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h2 style=\"text-align: justify;\">Evoluci\u00f3n del logo de Starbucks<\/h2>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\">El primer <strong>logo<\/strong> que tuvo la conocida cadena\u00a0muestra la imagen de su conocida <strong>sirena<\/strong> pero con dos colas, la cual est\u00e1 inspirada en un libro noruego del siglo XV. Esta imagen estuvo vigente de 1971 a 1987.<\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\">En 1987, <strong>Howard Schutz<\/strong>, fundador de un negocio similar llamado <strong>Il Giornale<\/strong>, compr\u00f3 Starbucks y fusion\u00f3 las dos compa\u00f1\u00edas. A esta uni\u00f3n se le sum\u00f3 un logo redise\u00f1ado con un toque m\u00e1s estilizado y con el color verde con el que hoy la relacionamos. As\u00ed se mantuvo hasta 1992, hasta que ese a\u00f1o se le dio un \u00faltimo retoque al logotipo que vemos hasta hoy d\u00eda, el cual esta vez ya no lleva las dos colas de la sirena, pero s\u00ed bordes y colores m\u00e1s modernos.<\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-36972 aligncenter\" src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-01.jpg\" alt=\"La vida secreta de la sirena de Starbucks 01\" width=\"600\" height=\"378\" srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-01.jpg 600w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-01-300x189.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\">Hoy, este logo vuelve a tener no uno, sino varios cambios en su dise\u00f1o, los cuales son producto del dise\u00f1ador <a href=\"http:\/\/theabegreen.com\/\" target=\"_blank\"><strong>Abe Green<\/strong><\/a> en la continuaci\u00f3n de su trabajo llamado \u201c<a href=\"http:\/\/theabegreen.com\/the-secret-life-of-the-starbucks-siren-2\/\" target=\"_blank\"><strong>La vida secreta de la sirena de Starbucks<\/strong><\/a>\u201d, en donde redise\u00f1a el logo presente en sus conocidos vasos de una manera muy original y divertida.<\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-36957 aligncenter lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-calavera.jpg\" alt=\"La vida secreta de la sirena de Starbucks calavera\" width=\"743\" height=\"368\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-calavera.jpg 743w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-calavera-300x149.jpg 300w\" data-sizes=\"(max-width: 743px) 100vw, 743px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\"><em><a style=\"color: #808080;\" href=\"http:\/\/theabegreen.com\/the-secret-life-of-the-starbucks-siren-2\/\" target=\"_blank\">TheAbeGreen<\/a><\/em><\/span><\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-36958 lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-eskiador.jpg\" alt=\"La vida secreta de la sirena de Starbucks eskiador\" width=\"743\" height=\"368\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-eskiador.jpg 743w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-eskiador-300x149.jpg 300w\" data-sizes=\"(max-width: 743px) 100vw, 743px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\"><em><a style=\"color: #808080;\" href=\"http:\/\/theabegreen.com\/the-secret-life-of-the-starbucks-siren-2\/\" target=\"_blank\">TheAbeGreen<\/a><\/em><\/span><\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36959 lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-futbol.jpg\" alt=\"La vida secreta de la sirena de Starbucks futbol\" width=\"743\" height=\"368\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-futbol.jpg 743w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-futbol-300x149.jpg 300w\" data-sizes=\"(max-width: 743px) 100vw, 743px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\"><em><a style=\"color: #808080;\" href=\"http:\/\/theabegreen.com\/the-secret-life-of-the-starbucks-siren-2\/\" target=\"_blank\">TheAbeGreen<\/a><\/em><\/span><\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36960 lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-gimnasia.jpg\" alt=\"La vida secreta de la sirena de Starbucks gimnasia\" width=\"743\" height=\"368\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-gimnasia.jpg 743w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-gimnasia-300x149.jpg 300w\" data-sizes=\"(max-width: 743px) 100vw, 743px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\"><em><a style=\"color: #808080;\" href=\"http:\/\/theabegreen.com\/the-secret-life-of-the-starbucks-siren-2\/\" target=\"_blank\">TheAbeGreen<\/a><\/em><\/span><\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36961 lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-gimnasio-2.jpg\" alt=\"La vida secreta de la sirena de Starbucks gimnasio 2\" width=\"743\" height=\"368\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-gimnasio-2.jpg 743w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-gimnasio-2-300x149.jpg 300w\" data-sizes=\"(max-width: 743px) 100vw, 743px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\"><em><a style=\"color: #808080;\" href=\"http:\/\/theabegreen.com\/the-secret-life-of-the-starbucks-siren-2\/\" target=\"_blank\">TheAbeGreen<\/a><\/em><\/span><\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36962 lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-jedi.jpg\" alt=\"La vida secreta de la sirena de Starbucks jedi\" width=\"743\" height=\"368\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-jedi.jpg 743w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-jedi-300x149.jpg 300w\" data-sizes=\"(max-width: 743px) 100vw, 743px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\"><em><a style=\"color: #808080;\" href=\"http:\/\/theabegreen.com\/the-secret-life-of-the-starbucks-siren-2\/\" target=\"_blank\">TheAbeGreen<\/a><\/em><\/span><\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><strong>PUEDEN VER: <a href=\"https:\/\/goo.gl\/ZP9fOc\" target=\"_blank\">El arte de despertar y dibujar en tazas de caf\u00e9<\/a><\/strong><\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36963 lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-karate-kid.jpg\" alt=\"La vida secreta de la sirena de Starbucks karate kid\" width=\"743\" height=\"368\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-karate-kid.jpg 743w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-karate-kid-300x149.jpg 300w\" data-sizes=\"(max-width: 743px) 100vw, 743px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\"><em><a style=\"color: #808080;\" href=\"http:\/\/theabegreen.com\/the-secret-life-of-the-starbucks-siren-2\/\" target=\"_blank\">TheAbeGreen<\/a><\/em><\/span><\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36964 lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-medusa.jpg\" alt=\"La vida secreta de la sirena de Starbucks medusa\" width=\"743\" height=\"368\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-medusa.jpg 743w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-medusa-300x149.jpg 300w\" data-sizes=\"(max-width: 743px) 100vw, 743px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\"><em><a style=\"color: #808080;\" href=\"http:\/\/theabegreen.com\/the-secret-life-of-the-starbucks-siren-2\/\" target=\"_blank\">TheAbeGreen<\/a><\/em><\/span><\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36965 lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-mujer-maravilla.jpg\" alt=\"La vida secreta de la sirena de Starbucks mujer maravilla\" width=\"743\" height=\"368\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-mujer-maravilla.jpg 743w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-mujer-maravilla-300x149.jpg 300w\" data-sizes=\"(max-width: 743px) 100vw, 743px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\"><em><a style=\"color: #808080;\" href=\"http:\/\/theabegreen.com\/the-secret-life-of-the-starbucks-siren-2\/\" target=\"_blank\">TheAbeGreen<\/a><\/em><\/span><\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36966 lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-santa.jpg\" alt=\"La vida secreta de la sirena de Starbucks santa\" width=\"743\" height=\"368\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-santa.jpg 743w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-santa-300x149.jpg 300w\" data-sizes=\"(max-width: 743px) 100vw, 743px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\"><em><a style=\"color: #808080;\" href=\"http:\/\/theabegreen.com\/the-secret-life-of-the-starbucks-siren-2\/\" target=\"_blank\">TheAbeGreen<\/a><\/em><\/span><\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36967 lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-sumo.jpg\" alt=\"La vida secreta de la sirena de Starbucks sumo\" width=\"743\" height=\"368\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-sumo.jpg 743w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-sumo-300x149.jpg 300w\" data-sizes=\"(max-width: 743px) 100vw, 743px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\"><em><a style=\"color: #808080;\" href=\"http:\/\/theabegreen.com\/the-secret-life-of-the-starbucks-siren-2\/\" target=\"_blank\">TheAbeGreen<\/a><\/em><\/span><\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36968 lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-yoga.jpg\" alt=\"La vida secreta de la sirena de Starbucks yoga\" width=\"743\" height=\"368\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-yoga.jpg 743w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2016\/08\/La-vida-secreta-de-la-sirena-de-Starbucks-yoga-300x149.jpg 300w\" data-sizes=\"(max-width: 743px) 100vw, 743px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt; color: #808080;\"><em><a style=\"color: #808080;\" href=\"http:\/\/theabegreen.com\/the-secret-life-of-the-starbucks-siren-2\/\" target=\"_blank\">TheAbeGreen<\/a><\/em><\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\">El trabajo de este artista nos ense\u00f1a que cuando se tienen las ganas por hacer algo diferente, no hay excusas para no comenzar a crear.<\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\">A trav\u00e9s del <a href=\"https:\/\/goo.gl\/2E25pg\" target=\"_blank\"><strong>enlace a continuaci\u00f3n<\/strong><\/a> conozcan las creaciones y dise\u00f1os hechos por la barista <strong>Melanie Aquino<\/strong> sobre los mismos caf\u00e9 lattes.<\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para muchas personas los vasos de Starbucks se han convertido en un lienzo que desata la creatividad gracias a su cl\u00e1sica sirena que se presta para transformar. Y ac\u00e1 viene un nuevo trabajo que ha resultado de lo m\u00e1s genial. \u00a0 Evoluci\u00f3n del logo de Starbucks \u00a0 El primer logo que tuvo la conocida cadena\u00a0muestra [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":36969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[796,1384],"tags":[1013,1301,6303],"class_list":["post-36956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","category-gastronomia","tag-cafe","tag-logos","tag-starbucks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La vida secreta de la sirena de Starbucks - mott.pe<\/title>\n<meta name=\"description\" content=\"Para muchas personas los vasos de Starbucks se han convertido en un lienzo que desata la creatividad gracias a su cl\u00e1sica sirena que se presta para\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/la-vida-secreta-de-la-sirena-de-starbucks\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La vida secreta de la sirena de Starbucks - 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