{"id":439,"date":"2015-02-06T15:53:13","date_gmt":"2015-02-06T15:53:13","guid":{"rendered":"https:\/\/mott.pe\/2015\/02\/06\/para-luchar-contra-las-bajas-ventas-coca-cola-saca-su-propia-leche\/"},"modified":"2022-01-14T17:06:41","modified_gmt":"2022-01-14T22:06:41","slug":"para-luchar-contra-las-bajas-ventas-coca-cola-saca-su-propia-leche","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/para-luchar-contra-las-bajas-ventas-coca-cola-saca-su-propia-leche\/","title":{"rendered":"Para luchar contra las bajas ventas, Coca-Cola saca su propia leche"},"content":{"rendered":"<div><span style=\"font-size: 14px;\">Debido al estancamiento del mercado de refrescos, <b>Coca-Cola<\/b> ha decidido ampliar su mercado con un nuevo producto que busca llegar a un consumidor que tiene tendencias m\u00e1s sanas y que tiene en mente que la popular empresa no aporta a ello.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\"><b>Fairlife<\/b> es el nombre de esta nueva bebida que se diferencia del resto de gaseosas por no ser una gaseosa. Es leche. Tal como lo leen, la firma ha tomado esta decisi\u00f3n a pesar que siguen siendo l\u00edderes en su sector.\u00a0<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 700px;\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/02\/06\/fairlife.jpg\" alt=\"fairlife\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\"><b>Fairlife<\/b>, producto que hab\u00eda sido anunciado en noviembre del a\u00f1o pasado, ya comenz\u00f3 su distribuci\u00f3n en los EE.UU. pero su lanzamiento oficial ser\u00e1 en marzo.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Entre las novedades que ofrece est\u00e1n las 4 diferentes variedades que ofrece la marca, entre las que se encuentra una con sabor a chocolate, todas a un precio que rondar\u00e1 los $4.50, o sea m\u00e1s del doble que la mayor\u00eda de las marcas de la competencia.<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">El responsable de Coca-Cola en Norteam\u00e9rica, <b>Sandy Douglas<\/b>, asegur\u00f3 que Fairlife destacar\u00e1 ya que \u201c<em>sabe mucho mejor que la leche convencional<\/em>\u201d, esto debido al proceso de producci\u00f3n que se sigue, en el que se separan los distintos componentes para luego potenciar aquellos que dan m\u00e1s calidad y sabor y restar los m\u00e1s perjudiciales.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Con esta nueva incursi\u00f3n es que Coca-Cola pretende competir en el mercado de los productos saludables y orientarse a un p\u00fablico mayoritariamente femenino. Si bien esta elecci\u00f3n de target ha causado controversia, la empresa indica que normalmente son las mujeres las que se encargan de gestionar la nutrici\u00f3n de la familia. Es por ello que su campa\u00f1a gr\u00e1fica emula a conocidos dise\u00f1os que representan la libertad femenina.<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><span style=\"font-size: 14px;\"><img decoding=\"async\" style=\"width: 700px;\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/02\/06\/coca-cola-fairlife-graficas.jpg\" alt=\"coca cola fairlife graficas\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/>\u00a0<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Si bien no se sabe si <b>Fairlife<\/b> llegar\u00e1 a Sudam\u00e9rica, se cree que este 2015 podr\u00eda darse este caso si es que consigue el \u00e9xito que esperan que van a tener.\u00a0<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nuevos rumbos para Coca-Cola que podr\u00edan alcanzar al Per\u00fa este a\u00f1o.<\/p>\n","protected":false},"author":22,"featured_media":440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fotografia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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