{"id":523,"date":"2015-02-18T12:04:10","date_gmt":"2015-02-18T12:04:10","guid":{"rendered":"https:\/\/mott.pe\/2015\/02\/18\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/"},"modified":"2015-02-18T12:04:10","modified_gmt":"2015-02-18T12:04:10","slug":"snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/","title":{"rendered":"Snapchat cerca de valer $19,000 millones tras una nueva ronda de financiaci\u00f3n"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">Hace dos a&ntilde;os <b>Mark Zuckerberg<\/b> quiso comprar <b>Snapchat<\/b> por $3,000 millones, monto que <b>Evan Spiegel<\/b>, consejero delegado de la aplicaci&oacute;n de mensajes &ldquo;autodestruibles&rdquo;, se atrevi&oacute; a rechazar. Y si bien esta cifra le pareci&oacute; a muchos exagerada, s&oacute;lo un a&ntilde;o despu&eacute;s desembolsaron $19,000 millones por <b>Instagram<\/b>.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Hoy, esa misma cifra es la que Zuckerberg tendr&iacute;a que escribir en el cheque si es que quisiera hacer otra oferta por Snapchat luego de que su valor subiera tras financiaciones que han elevado su valor en el mercado haci&eacute;ndola casi inalcanzable.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Por ejemplo, en el a&ntilde;o 2014 Snapchat obtuvo $485 millones procedentes de inversores. Gracias a este monto, la app obtuvo una valoraci&oacute;n de $10.000 millones.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/02\/18\/snapchat-cool.jpg\" style=\"width: 700px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Pero no contentos con esto, seg&uacute;n <b>Bloomberg<\/b>, Snapchat ha vuelto a salir a la caza de una nueva ronda de financiaci&oacute;n que podr&iacute;a otorgarle un valor de mercado de entre $16,000 y $19,000 millones.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">De concretarse as&iacute;, la aplicaci&oacute;n de mensajes ef&iacute;meros se convertir&iacute;a en la segunda startup m&aacute;s valiosa de los EE.UU., por detr&aacute;s de Uber, quien hace unos meses obtuvo una valoraci&oacute;n de m&aacute;s de $40,000 millones.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<b><span style=\"font-size:14px;\">&iquest;Qu&eacute; hace tan provocativa a Snapachat para los anunciantes?<\/span><\/b><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/02\/18\/snapchat-valor.jpg\" style=\"width: 700px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">De acuerdo a las cifras de <b>ComScore<\/b>, Snapchat, gracias a su propuesta de mensajer&iacute;a interactiva de fotos y videos en tiempo real, ha logrado alcanzar una masa cr&iacute;tica de usuarios entre 18 y 24 a&ntilde;os, con un 50% de penetraci&oacute;n.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">A esto se le suma que esta app genera una excelente relaci&oacute;n con los consumidores, ya que logra que asocien las experiencias vividas en los eventos con la marca, y que a trav&eacute;s de ella se env&iacute;an alrededor de 350 millones de fotos diariamente.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Pero Snapchat tiene tambi&eacute;n otro atributo en su publicidad que ni <b>Google<\/b> puede hacer con la suya: 100% de (cara) visibilidad. Y es que al ser los mensajes de esta app &ldquo;fugaces&rdquo;, esto permite visualizar con atenci&oacute;n algo que sabes que despu&eacute;s ya no va a estar ah&iacute;, esto a su vez bas&aacute;ndose en la filosof&iacute;a de los nativos digitales: disfrutar el ahora. &iquest;El resultado de eso? Los usuarios prestan mayor atenci&oacute;n a lo que ven y logran recordarlo con mayor eficacia. Es por esto que algunas voces se&ntilde;alan que los anuncios de Snapchat est&aacute;n valorados en hasta $750,000.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/02\/18\/google-snapchat.png\" style=\"width: 620px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Para compararlo, en el caso de Google y seg&uacute;n el informe &ldquo;<b>The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers<\/b>&rdquo;, casi la mitad de sus anuncios de display caen fuera de las directrices de visibilidad establecidas por <b>IAB<\/b> lo que quiere decir que nunca son vistos.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El \u201cdolor de cabeza\u201d de Mark Zuckerberg no tiene cuando acabar.<\/p>\n","protected":false},"author":22,"featured_media":524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Snapchat cerca de valer $19,000 millones tras una nueva ronda de financiaci\u00f3n - mott.pe<\/title>\n<meta name=\"description\" content=\"El \u201cdolor de cabeza\u201d de Mark Zuckerberg no tiene cuando acabar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat cerca de valer $19,000 millones tras una nueva ronda de financiaci\u00f3n - mott.pe\" \/>\n<meta property=\"og:description\" content=\"El \u201cdolor de cabeza\u201d de Mark Zuckerberg no tiene cuando acabar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Noticias de Marketing y Tecnolog\u00eda | MOTT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mott.pe\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-18T12:04:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/snapchat-anunciantes-boom.png\" \/>\n\t<meta property=\"og:image:width\" content=\"864\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"MOTT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MOTT\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/\"},\"author\":{\"name\":\"MOTT\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897\"},\"headline\":\"Snapchat cerca de valer $19,000 millones tras una nueva ronda de financiaci\u00f3n\",\"datePublished\":\"2015-02-18T12:04:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/\"},\"wordCount\":519,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/snapchat-anunciantes-boom.png\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/\",\"url\":\"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/\",\"name\":\"Snapchat cerca de valer $19,000 millones tras una nueva ronda de financiaci\u00f3n - mott.pe\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/snapchat-anunciantes-boom.png\",\"datePublished\":\"2015-02-18T12:04:10+00:00\",\"description\":\"El \u201cdolor de cabeza\u201d de Mark Zuckerberg no tiene cuando acabar.\",\"breadcrumb\":{\"@id\":\"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/#primaryimage\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/snapchat-anunciantes-boom.png\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/snapchat-anunciantes-boom.png\",\"width\":864,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mott.pe\/noticias\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Snapchat cerca de valer $19,000 millones tras una nueva ronda de financiaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mott.pe\/noticias\/#website\",\"url\":\"https:\/\/mott.pe\/noticias\/\",\"name\":\"\u00daltimas noticias de la actualidad - Noticias Virales MOTT\",\"description\":\"Noticias de marketing digital, dise\u00f1o, fotograf\u00eda, tecnolog\u00eda y actualidad\",\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mott.pe\/noticias\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\",\"name\":\"MOTT\",\"url\":\"https:\/\/mott.pe\/noticias\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png\",\"width\":294,\"height\":294,\"caption\":\"MOTT\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mott.pe\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897\",\"name\":\"MOTT\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg\",\"caption\":\"MOTT\"},\"sameAs\":[\"asaavedra\"],\"url\":\"https:\/\/mott.pe\/noticias\/author\/mott\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Snapchat cerca de valer $19,000 millones tras una nueva ronda de financiaci\u00f3n - mott.pe","description":"El \u201cdolor de cabeza\u201d de Mark Zuckerberg no tiene cuando acabar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/","og_locale":"es_ES","og_type":"article","og_title":"Snapchat cerca de valer $19,000 millones tras una nueva ronda de financiaci\u00f3n - mott.pe","og_description":"El \u201cdolor de cabeza\u201d de Mark Zuckerberg no tiene cuando acabar.","og_url":"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/","og_site_name":"Noticias de Marketing y Tecnolog\u00eda | MOTT","article_publisher":"https:\/\/www.facebook.com\/mott.pe\/","article_published_time":"2015-02-18T12:04:10+00:00","og_image":[{"width":864,"height":450,"url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/snapchat-anunciantes-boom.png","type":"image\/png"}],"author":"MOTT","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"MOTT","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/#article","isPartOf":{"@id":"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/"},"author":{"name":"MOTT","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897"},"headline":"Snapchat cerca de valer $19,000 millones tras una nueva ronda de financiaci\u00f3n","datePublished":"2015-02-18T12:04:10+00:00","mainEntityOfPage":{"@id":"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/"},"wordCount":519,"commentCount":0,"publisher":{"@id":"https:\/\/mott.pe\/noticias\/#organization"},"image":{"@id":"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/#primaryimage"},"thumbnailUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/snapchat-anunciantes-boom.png","inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/","url":"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/","name":"Snapchat cerca de valer $19,000 millones tras una nueva ronda de financiaci\u00f3n - mott.pe","isPartOf":{"@id":"https:\/\/mott.pe\/noticias\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/#primaryimage"},"image":{"@id":"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/#primaryimage"},"thumbnailUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/snapchat-anunciantes-boom.png","datePublished":"2015-02-18T12:04:10+00:00","description":"El \u201cdolor de cabeza\u201d de Mark Zuckerberg no tiene cuando acabar.","breadcrumb":{"@id":"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/#primaryimage","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/snapchat-anunciantes-boom.png","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/snapchat-anunciantes-boom.png","width":864,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/mott.pe\/noticias\/snapchat-cerca-de-valer-19000-millones-tras-una-nueva-ronda-de-financiacion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mott.pe\/noticias\/"},{"@type":"ListItem","position":2,"name":"Snapchat cerca de valer $19,000 millones tras una nueva ronda de financiaci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/mott.pe\/noticias\/#website","url":"https:\/\/mott.pe\/noticias\/","name":"\u00daltimas noticias de la actualidad - Noticias Virales MOTT","description":"Noticias de marketing digital, dise\u00f1o, fotograf\u00eda, tecnolog\u00eda y actualidad","publisher":{"@id":"https:\/\/mott.pe\/noticias\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mott.pe\/noticias\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/mott.pe\/noticias\/#organization","name":"MOTT","url":"https:\/\/mott.pe\/noticias\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png","width":294,"height":294,"caption":"MOTT"},"image":{"@id":"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mott.pe\/"]},{"@type":"Person","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897","name":"MOTT","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/image\/","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg","caption":"MOTT"},"sameAs":["asaavedra"],"url":"https:\/\/mott.pe\/noticias\/author\/mott\/"}]}},"_links":{"self":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts\/523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/comments?post=523"}],"version-history":[{"count":0,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts\/523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/media\/524"}],"wp:attachment":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/media?parent=523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/categories?post=523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/tags?post=523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}