{"id":53159,"date":"2017-05-30T15:53:07","date_gmt":"2017-05-30T20:53:07","guid":{"rendered":"https:\/\/mott.pe\/noticias\/?p=53159"},"modified":"2017-05-30T15:53:07","modified_gmt":"2017-05-30T20:53:07","slug":"walkerswave-la-campana-que-se-convirtio-en-la-victima-de-los-trolls-de-internet","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/walkerswave-la-campana-que-se-convirtio-en-la-victima-de-los-trolls-de-internet\/","title":{"rendered":"#WalkersWave, la campa\u00f1a que se convirti\u00f3 en la v\u00edctima de los trolls de Internet"},"content":{"rendered":"<p>La marca brit\u00e1nica de papas fritas, Walkers, lanz\u00f3 una campa\u00f1a en donde invitaba a su p\u00fablico a subir un selfie a twitter para\u00a0que luego salga en el timeline oficial de la marca en un v\u00eddeo donde se ve la fotograf\u00eda sostenida por Gary Lineker. Esto parec\u00eda una atractiva campa\u00f1a y no se pens\u00f3 que algo podr\u00eda salir, sin embargo, las personas se dieron cuenta de que no hab\u00eda ning\u00fan filtro para compartir los selfies. Esto caus\u00f3 que empiecen a enviar fotograf\u00edas de buscados delincuentes, asesinos, jefes comunista, entre otros personajes.<\/p>\n<p>&nbsp;<\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"es\">\n<p dir=\"ltr\" lang=\"en\">PR disaster incoming for walkers crisps <a href=\"https:\/\/twitter.com\/hashtag\/walkerswave?src=hash\">#walkerswave<\/a> has went disastrously wrong? <a href=\"https:\/\/t.co\/0l5c8eeX0J\">pic.twitter.com\/0l5c8eeX0J<\/a><\/p>\n<p>\u2014 Craig Denholm (@CraigDenholm) <a href=\"https:\/\/twitter.com\/CraigDenholm\/status\/867760012688588805\">25 de mayo de 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center><center><em>&#8220;Desastre para Relaciones P\u00fablicas del piqueo Walkers. Les ha ido desastrosamente mal&#8221;<\/em><\/center><center><\/center><center><\/center><\/p>\n<p>A pesar de este gran error, Jo Allison, analista de comportamiento del consumidor en Canvas8, indica que el p\u00fablico disfruta mucho cuando una marca se equivoca sin malicia y, sin hab\u00e9rselo propuesto, est\u00e1 en todos los temas de conversaci\u00f3n. El error fue causado por ingenuidad, entonces el dif\u00edcil que exista una repercusi\u00f3n negativa para Walkers. Ellos han\u00a0empezado a borrar los v\u00eddeos y\u00a0se manifestaron en su cuenta de twitter.<\/p>\n<p>&nbsp;<\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"es\">\n<p dir=\"ltr\" lang=\"en\">We recognise people were offended by irresponsible &amp; offensive posts &amp; we apologise. We are equally upset &amp; have shut the activity down.<\/p>\n<p>\u2014 Walkers Crisps (@walkers_crisps) <a href=\"https:\/\/twitter.com\/walkers_crisps\/status\/867794946954149888\">25 de mayo de 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center><center><em>&#8220;Reconocemos que las personas se hayan sentido ofendidas por mensajes irresponsables, ofensivos y pedimos disculpas por eso. Estamos igual de ofendidos y hemos detenido la campa\u00f1a&#8221;<\/em><\/center><center><\/center><\/p>\n<p>&nbsp;<\/p>\n<p>A pesar de que la campa\u00f1a ya no est\u00e1 vigente, quedan los screen de los v\u00eddeos donde muestran al asesino en serie Harold Shipman y destacados delincuentes sexuales como Rolf Harris y Jimmy Savile.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca brit\u00e1nica de papas fritas, Walkers, lanz\u00f3 una campa\u00f1a en donde invitaba a su p\u00fablico a subir un selfie a twitter para\u00a0que luego salga en el timeline oficial de la marca en un v\u00eddeo donde se ve la fotograf\u00eda sostenida por Gary Lineker. Esto parec\u00eda una atractiva campa\u00f1a y no se pens\u00f3 que algo [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":53160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[427],"class_list":["post-53159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas","category-redes-sociales","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#WalkersWave, la campa\u00f1a que se convirti\u00f3 en la v\u00edctima de los trolls de Internet<\/title>\n<meta name=\"description\" content=\"La marca Walkers, lanz\u00f3 una campa\u00f1a en twitter en donde su p\u00fablico pod\u00eda subir selfies. Sin embargo, todo se descontrol\u00f3 cuando sub\u00edan otras fotograf\u00edas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/walkerswave-la-campana-que-se-convirtio-en-la-victima-de-los-trolls-de-internet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#WalkersWave, la campa\u00f1a que se convirti\u00f3 en la v\u00edctima de los trolls de Internet\" \/>\n<meta property=\"og:description\" content=\"La marca Walkers, lanz\u00f3 una campa\u00f1a en twitter en donde su p\u00fablico pod\u00eda subir selfies. Sin embargo, todo se descontrol\u00f3 cuando sub\u00edan otras fotograf\u00edas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mott.pe\/noticias\/walkerswave-la-campana-que-se-convirtio-en-la-victima-de-los-trolls-de-internet\/\" \/>\n<meta property=\"og:site_name\" content=\"Noticias de Marketing y Tecnolog\u00eda | MOTT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mott.pe\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-30T20:53:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/05\/WalkersWave-la-campa\u00f1a-que-se-convirti\u00f3-en-la-v\u00edctima-de-los-trolls-de-Internet.png\" \/>\n\t<meta property=\"og:image:width\" content=\"639\" \/>\n\t<meta property=\"og:image:height\" content=\"507\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sara Leblanc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Leblanc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mott.pe\/noticias\/walkerswave-la-campana-que-se-convirtio-en-la-victima-de-los-trolls-de-internet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/walkerswave-la-campana-que-se-convirtio-en-la-victima-de-los-trolls-de-internet\/\"},\"author\":{\"name\":\"Sara Leblanc\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/bce92ddf3aecf0a5b5f274d02faffa88\"},\"headline\":\"#WalkersWave, la campa\u00f1a que se convirti\u00f3 en la v\u00edctima de los trolls de Internet\",\"datePublished\":\"2017-05-30T20:53:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/walkerswave-la-campana-que-se-convirtio-en-la-victima-de-los-trolls-de-internet\/\"},\"wordCount\":327,\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/walkerswave-la-campana-que-se-convirtio-en-la-victima-de-los-trolls-de-internet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/05\/WalkersWave-la-campa\u00f1a-que-se-convirti\u00f3-en-la-v\u00edctima-de-los-trolls-de-Internet.png\",\"keywords\":[\"twitter\"],\"articleSection\":[\"Campa\u00f1as\",\"Redes Sociales\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mott.pe\/noticias\/walkerswave-la-campana-que-se-convirtio-en-la-victima-de-los-trolls-de-internet\/\",\"url\":\"https:\/\/mott.pe\/noticias\/walkerswave-la-campana-que-se-convirtio-en-la-victima-de-los-trolls-de-internet\/\",\"name\":\"#WalkersWave, la campa\u00f1a que se convirti\u00f3 en la v\u00edctima de los trolls de Internet\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/walkerswave-la-campana-que-se-convirtio-en-la-victima-de-los-trolls-de-internet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/walkerswave-la-campana-que-se-convirtio-en-la-victima-de-los-trolls-de-internet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/05\/WalkersWave-la-campa\u00f1a-que-se-convirti\u00f3-en-la-v\u00edctima-de-los-trolls-de-Internet.png\",\"datePublished\":\"2017-05-30T20:53:07+00:00\",\"description\":\"La marca Walkers, lanz\u00f3 una campa\u00f1a en twitter en donde su p\u00fablico pod\u00eda subir selfies. 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