{"id":53179,"date":"2017-06-02T16:24:21","date_gmt":"2017-06-02T21:24:21","guid":{"rendered":"https:\/\/mott.pe\/noticias\/?p=53179"},"modified":"2017-06-02T16:24:21","modified_gmt":"2017-06-02T21:24:21","slug":"netflix-y-su-intento-de-incursionar-en-el-mercado-adulto-mayor","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/netflix-y-su-intento-de-incursionar-en-el-mercado-adulto-mayor\/","title":{"rendered":"Por qu\u00e9 Netflix a\u00fan no conquista el mercado adulto mayor"},"content":{"rendered":"<p>Actualmente, Netflix es la plataforma l\u00edder en\u00a0streaming de contenido de pel\u00edculas y series. Adem\u00e1s, ha creado su propio contenido audiovisual, los cuales han sido muy exitosos, como: &#8220;Strangers Things&#8221;, &#8220;Breaking Bad&#8221;, &#8220;Orange is the New Black&#8221;, &#8220;House of Cards&#8221;, &#8220;13 Reasons Why&#8221;, entre otras.\u00a0<\/p>\n<p>Sin embargo, su gran apogeo se debe al p\u00fablico joven, especialmente entre 16 y 24 a\u00f1os, quienes son los que pagan mensualmente para consumir su exclusivo contenido. \u00bfQu\u00e9 sucede con el p\u00fablico adulto mayor? Seg\u00fan unos estudios, solamente 1 de 10 personas entre 55 -64 a\u00f1os en Reino Unido, consume pel\u00edculas v\u00eda streaming. Esto indica que la mayor\u00eda de ellos prefieren ver la programaci\u00f3n que les brinda los canales de televisi\u00f3n. En el caso de Estados Unidos, la cifra es 2 de 10, mientras que en un contexto general en Internet, ser\u00eda 4 de 10. \u00bfC\u00f3mo podr\u00eda Netflix captar este p\u00fablico tan complicado?<\/p>\n<h4>Luchar contra la usabilidad<\/h4>\n<p>Para un millenial, no es tan dif\u00edcil acceder a la plataforma de Netflix desde el televisor y escribir la pel\u00edcula o serie que est\u00e1 buscando desde el control remoto. Sin embargo, para una persona mayor, este proceso puede ser medio tedioso, ya que son pasos que se deben hacer con paciencia. Acceder desde una computadora es m\u00e1s f\u00e1cil, sin embargo, no todas las personas adultas mayores usan este aparato con rapidez. Si la marca busca una manera m\u00e1s sencilla de acceso, podr\u00eda ganarse la aceptaci\u00f3n de este p\u00fablico.<\/p>\n<p><center><iframe class=\"giphy-embed lazyload\" data-src=\"https:\/\/giphy.com\/embed\/l0MYDoN32puQXNmx2\" width=\"700\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><span style=\"font-size: 8pt;\">V\u00eda\u00a0GIPHY<\/span><\/p>\n<h4 style=\"text-align: left;\">Contenido<\/h4>\n<p style=\"text-align: left;\">Es un poco raro imaginar una persona de 50 a\u00f1os viendo series como Breaking Bad, How I Met Your Mother, Black Mirror, entre otro contenido que, definitivamente, no est\u00e1 enfocado en ellos. Seg\u00fan algunos estudios, este p\u00fablico consume programas informativos, de concursos, documentales y telenovelas; justamente, lo que ofrece una parrilla de programaci\u00f3n en los distintos canales de televisi\u00f3n.\u00a0El contenido de pel\u00edculas antiguas no es amplio y si hay alg\u00fan programa concurso, son hechos pensado en un p\u00fablico joven.\u00a0<\/p>\n<p><\/center><\/p>\n<h4>Poca tolerancia<\/h4>\n<p>Muchas veces pasa que estamos viendo una pel\u00edcula o serie y la conexi\u00f3n Wifi falla, entonces esto hace que el cargado se detenga, provocando que lo que estamos viendo se pare.\u00a0Para el p\u00fablico joven, esto es algo normal y s\u00f3lo espera que se vuelva a reproducir. Sin embargo, para un adulto mayor, este problema no es tolerable e, inmediatamente, afirman que eso est\u00e1 fallando y que mejor es la televisi\u00f3n, pues esta no se detiene y no necesita de ninguna conexi\u00f3n a Internet.\u00a0<\/p>\n<p><center><iframe class=\"giphy-embed lazyload\" data-src=\"https:\/\/giphy.com\/embed\/D8kdCAJIoSQ6I\" width=\"700\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><span style=\"font-size: 8pt;\">via GIPHY<\/span><\/p>\n<p><\/center><\/p>\n<h4>La desconfianza a la suscripci\u00f3n<\/h4>\n<p>Para ser parte de los suscriptores de Netflix, es necesario tener una tarjeta de d\u00e9bito o cr\u00e9dito, pues mediante este medio se realiza el pago mensual. Es normal que este tipo de pago les cause desconfianza, pues es necesario colocar el n\u00famero de la tarjeta junto al c\u00f3digo que autoriza la compra. Al no estar acostumbrados a este tipo de compra, sienten desconfianza al permitirle a una entidad\u00a0que pueden cobrar de sus cuentas mensualmente.\u00a0<\/p>\n<p>Si Netflix desea incursionar en el mercado del adulto mayor y aumentar el porcentaje de sus ingresos, entonces, definitivamente, tiene que hacer ciertos cambios que se adecuen a ellos sin afectar la aceptaci\u00f3n que ya tiene con la gente joven.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actualmente, Netflix es la plataforma l\u00edder en\u00a0streaming de contenido de pel\u00edculas y series. Adem\u00e1s, ha creado su propio contenido audiovisual, los cuales han sido muy exitosos, como: &#8220;Strangers Things&#8221;, &#8220;Breaking Bad&#8221;, &#8220;Orange is the New Black&#8221;, &#8220;House of Cards&#8221;, &#8220;13 Reasons Why&#8221;, entre otras.\u00a0 Sin embargo, su gran apogeo se debe al p\u00fablico joven, especialmente [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":53332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7641],"tags":[25],"class_list":["post-53179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-netflix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Por qu\u00e9 Netflix a\u00fan no conquista el mercado adulto mayor<\/title>\n<meta name=\"description\" content=\"Netflix es la plataforma l\u00edder de streaming audiovisual entre el p\u00fablico joven, sin embargo, a\u00fan no ha conquistado el p\u00fablico adulto mayor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/netflix-y-su-intento-de-incursionar-en-el-mercado-adulto-mayor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 Netflix a\u00fan no conquista el mercado adulto mayor\" \/>\n<meta property=\"og:description\" content=\"Netflix es la plataforma l\u00edder de streaming audiovisual entre el p\u00fablico joven, sin embargo, a\u00fan no ha conquistado el p\u00fablico adulto mayor\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mott.pe\/noticias\/netflix-y-su-intento-de-incursionar-en-el-mercado-adulto-mayor\/\" \/>\n<meta property=\"og:site_name\" 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