{"id":53553,"date":"2017-06-08T10:00:59","date_gmt":"2017-06-08T15:00:59","guid":{"rendered":"https:\/\/mott.pe\/noticias\/?p=53553"},"modified":"2017-06-08T18:28:05","modified_gmt":"2017-06-08T23:28:05","slug":"apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/","title":{"rendered":"Apple, Google y Microsoft son las marcas m\u00e1s poderosas del mundo"},"content":{"rendered":"

Este a\u00f1o, se ha revelado el informe anual BrandZ<\/strong>, que muestra cu\u00e1les son las marcas m\u00e1s poderosas del mundo. De nuevo, tres compa\u00f1\u00edas del sector tecnol\u00f3gico<\/strong> aparecen entre las cinco primeras empresas que tienen mucha influencia y ganancias en el mundo. Adem\u00e1s, se inform\u00f3 que el sector Retail es la categor\u00eda que m\u00e1s ha crecido<\/strong> y China se sigue considerando como el pa\u00eds con mayor crecimiento<\/strong> durante los \u00faltimos 12 a\u00f1os.<\/p>\n

Las instituciones encargadas de presentar el informe anual BrandZ Global fueron Millward Brown y WPP. Adem\u00e1s, el director de Kantar Vermeer, Oliver Pacht,<\/strong> indic\u00f3 que \u201cpese a la incertidumbre pol\u00edtica-econ\u00f3mica y el cambio de los mercados, este ha sido un buen a\u00f1o para las marcas<\/strong>.\u201d<\/p>\n

Este a\u00f1o, la lista de las 100 empresas m\u00e1s valiosas del mundo<\/strong> fueron en su mayor\u00eda las empresas tecnol\u00f3gicas. Por ejemplo, las primeras tres marcas en el Top 100<\/strong>\u00a0 suman un total de 3,6 billones de d\u00f3lares,<\/strong> teniendo una tasa de incremento de 8%.<\/p>\n

\"\"

Cr\u00e9ditos: Microsoft Alumni Network<\/span><\/p><\/div>\n

El informe muestra que las primeras marcas tiene un valor equivalente a 225,000 y 235,000 millones de d\u00f3lares.<\/strong> Adem\u00e1s, por primera vez, Amazon<\/strong> aparece entre una de las cinco compa\u00f1\u00edas m\u00e1s prestigiosas, obteniendo 139,000 millones de d\u00f3lares<\/strong>. Sin embargo, quien se llev\u00f3 la atenci\u00f3n de todos fueron las empresas que est\u00e1n en el sector Retail, que tuvo un aumento de 14% del valor de la marca.<\/p>\n

Este fue el Top 10 de las marcas m\u00e1s poderosas seg\u00fan BrandZ 2017:<\/strong><\/p>\n

    \n
  • Google<\/li>\n
  • Apple<\/li>\n
  • Microsoft<\/li>\n
  • Amazon<\/li>\n
  • Facebook<\/li>\n
  • AT&T<\/li>\n
  • Visa<\/li>\n
  • Tencent<\/li>\n
  • IBM<\/li>\n
  • McDonald\u2019s<\/li>\n<\/ul>\n

    Cabe recordar que nueve de diez marcas son de origen estadounidense. Adem\u00e1s, 14 marcas provienen de mercados emergentes. Este a\u00f1o hay 13 empresas de China y una es de la India. Pero, la sorpresa de este informe fueron las marcas tecnol\u00f3gicas que llegaron a crecer un 15 %<\/strong> en este a\u00f1o.<\/p>\n

    \"\"

    Cr\u00e9ditos: Netflix<\/span><\/p><\/div>\n

    Otras empresas que han entrado en este Top 100 son algunas marcas como YouTube, Netflix, Snapchat <\/strong>y Sprint<\/strong>. BrandZ revela que las marcas est\u00e1n m\u00e1s relacionadas a la vida actual de los consumidores, es decir que tienen mayor contribuci\u00f3n con el cliente.<\/p>\n

    Oliver Patch destac\u00f3 cinco puntos clave para que una marca sea exitosa: tener prop\u00f3sito, innovaci\u00f3n, comunicaci\u00f3n, experiencia de marca y tener influencia<\/strong> en el mercado donde se desea desempe\u00f1ar.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Este a\u00f1o, se ha revelado el informe anual BrandZ, que muestra cu\u00e1les son las marcas m\u00e1s poderosas del mundo. De nuevo, tres compa\u00f1\u00edas del sector tecnol\u00f3gico aparecen entre las cinco primeras empresas que tienen mucha influencia y ganancias en el mundo. Adem\u00e1s, se inform\u00f3 que el sector Retail es la categor\u00eda que m\u00e1s ha crecido […]<\/p>\n","protected":false},"author":20,"featured_media":53573,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7641],"tags":[1151],"class_list":["post-53553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas"],"yoast_head":"\nApple, Google y Microsoft son las marcas m\u00e1s poderosas del mundo<\/title>\n<meta name=\"description\" content=\"Apple, Google y Microsoft son las marcas m\u00e1s poderosas del mundo. Este a\u00f1o, BrandZ ha revelado el Top 100 de las marcas m\u00e1s valiosas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple, Google y Microsoft son las marcas m\u00e1s poderosas del mundo\" \/>\n<meta property=\"og:description\" content=\"Apple, Google y Microsoft son las marcas m\u00e1s poderosas del mundo. Este a\u00f1o, BrandZ ha revelado el Top 100 de las marcas m\u00e1s valiosas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/\" \/>\n<meta property=\"og:site_name\" content=\"Noticias de Marketing y Tecnolog\u00eda | MOTT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mott.pe\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-08T15:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-08T23:28:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Apple-Google-y-Microsoft-son-las-marcas-m\u00e1s-poderosas-del-mundo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Natalia Blumer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalia Blumer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/\"},\"author\":{\"name\":\"Natalia Blumer\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/909408198471ae86f21248de9aeb6947\"},\"headline\":\"Apple, Google y Microsoft son las marcas m\u00e1s poderosas del mundo\",\"datePublished\":\"2017-06-08T15:00:59+00:00\",\"dateModified\":\"2017-06-08T23:28:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/\"},\"wordCount\":431,\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Apple-Google-y-Microsoft-son-las-marcas-m\u00e1s-poderosas-del-mundo.png\",\"keywords\":[\"marcas\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/\",\"url\":\"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/\",\"name\":\"Apple, Google y Microsoft son las marcas m\u00e1s poderosas del mundo\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Apple-Google-y-Microsoft-son-las-marcas-m\u00e1s-poderosas-del-mundo.png\",\"datePublished\":\"2017-06-08T15:00:59+00:00\",\"dateModified\":\"2017-06-08T23:28:05+00:00\",\"description\":\"Apple, Google y Microsoft son las marcas m\u00e1s poderosas del mundo. Este a\u00f1o, BrandZ ha revelado el Top 100 de las marcas m\u00e1s valiosas.\",\"breadcrumb\":{\"@id\":\"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/#primaryimage\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Apple-Google-y-Microsoft-son-las-marcas-m\u00e1s-poderosas-del-mundo.png\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Apple-Google-y-Microsoft-son-las-marcas-m\u00e1s-poderosas-del-mundo.png\",\"width\":800,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mott.pe\/noticias\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple, Google y Microsoft son las marcas m\u00e1s poderosas del mundo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mott.pe\/noticias\/#website\",\"url\":\"https:\/\/mott.pe\/noticias\/\",\"name\":\"\u00daltimas noticias de la actualidad - Noticias Virales MOTT\",\"description\":\"Noticias de marketing digital, dise\u00f1o, fotograf\u00eda, tecnolog\u00eda y actualidad\",\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mott.pe\/noticias\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\",\"name\":\"MOTT\",\"url\":\"https:\/\/mott.pe\/noticias\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png\",\"width\":294,\"height\":294,\"caption\":\"MOTT\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mott.pe\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/909408198471ae86f21248de9aeb6947\",\"name\":\"Natalia Blumer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/Daniela-Silva-150x150.jpg\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/Daniela-Silva-150x150.jpg\",\"caption\":\"Natalia Blumer\"},\"sameAs\":[\"https:\/\/mott.pe\",\"asaavedra\"],\"url\":\"https:\/\/mott.pe\/noticias\/author\/nblumer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple, Google y Microsoft son las marcas m\u00e1s poderosas del mundo","description":"Apple, Google y Microsoft son las marcas m\u00e1s poderosas del mundo. Este a\u00f1o, BrandZ ha revelado el Top 100 de las marcas m\u00e1s valiosas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/","og_locale":"es_ES","og_type":"article","og_title":"Apple, Google y Microsoft son las marcas m\u00e1s poderosas del mundo","og_description":"Apple, Google y Microsoft son las marcas m\u00e1s poderosas del mundo. Este a\u00f1o, BrandZ ha revelado el Top 100 de las marcas m\u00e1s valiosas.","og_url":"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/","og_site_name":"Noticias de Marketing y Tecnolog\u00eda | MOTT","article_publisher":"https:\/\/www.facebook.com\/mott.pe\/","article_published_time":"2017-06-08T15:00:59+00:00","article_modified_time":"2017-06-08T23:28:05+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Apple-Google-y-Microsoft-son-las-marcas-m\u00e1s-poderosas-del-mundo.png","type":"image\/png"}],"author":"Natalia Blumer","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Natalia Blumer","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/#article","isPartOf":{"@id":"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/"},"author":{"name":"Natalia Blumer","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/909408198471ae86f21248de9aeb6947"},"headline":"Apple, Google y Microsoft son las marcas m\u00e1s poderosas del mundo","datePublished":"2017-06-08T15:00:59+00:00","dateModified":"2017-06-08T23:28:05+00:00","mainEntityOfPage":{"@id":"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/"},"wordCount":431,"publisher":{"@id":"https:\/\/mott.pe\/noticias\/#organization"},"image":{"@id":"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/#primaryimage"},"thumbnailUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Apple-Google-y-Microsoft-son-las-marcas-m\u00e1s-poderosas-del-mundo.png","keywords":["marcas"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/","url":"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/","name":"Apple, Google y Microsoft son las marcas m\u00e1s poderosas del mundo","isPartOf":{"@id":"https:\/\/mott.pe\/noticias\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/#primaryimage"},"image":{"@id":"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/#primaryimage"},"thumbnailUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Apple-Google-y-Microsoft-son-las-marcas-m\u00e1s-poderosas-del-mundo.png","datePublished":"2017-06-08T15:00:59+00:00","dateModified":"2017-06-08T23:28:05+00:00","description":"Apple, Google y Microsoft son las marcas m\u00e1s poderosas del mundo. Este a\u00f1o, BrandZ ha revelado el Top 100 de las marcas m\u00e1s valiosas.","breadcrumb":{"@id":"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/#primaryimage","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Apple-Google-y-Microsoft-son-las-marcas-m\u00e1s-poderosas-del-mundo.png","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Apple-Google-y-Microsoft-son-las-marcas-m\u00e1s-poderosas-del-mundo.png","width":800,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/mott.pe\/noticias\/apple-google-y-microsoft-son-las-marcas-mas-poderosas-del-mundo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mott.pe\/noticias\/"},{"@type":"ListItem","position":2,"name":"Apple, Google y Microsoft son las marcas m\u00e1s poderosas del mundo"}]},{"@type":"WebSite","@id":"https:\/\/mott.pe\/noticias\/#website","url":"https:\/\/mott.pe\/noticias\/","name":"\u00daltimas noticias de la actualidad - Noticias Virales MOTT","description":"Noticias de marketing digital, dise\u00f1o, fotograf\u00eda, tecnolog\u00eda y actualidad","publisher":{"@id":"https:\/\/mott.pe\/noticias\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mott.pe\/noticias\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/mott.pe\/noticias\/#organization","name":"MOTT","url":"https:\/\/mott.pe\/noticias\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png","width":294,"height":294,"caption":"MOTT"},"image":{"@id":"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mott.pe\/"]},{"@type":"Person","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/909408198471ae86f21248de9aeb6947","name":"Natalia Blumer","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/image\/","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/Daniela-Silva-150x150.jpg","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/Daniela-Silva-150x150.jpg","caption":"Natalia Blumer"},"sameAs":["https:\/\/mott.pe","asaavedra"],"url":"https:\/\/mott.pe\/noticias\/author\/nblumer\/"}]}},"_links":{"self":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts\/53553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/comments?post=53553"}],"version-history":[{"count":3,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts\/53553\/revisions"}],"predecessor-version":[{"id":53591,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts\/53553\/revisions\/53591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/media\/53573"}],"wp:attachment":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/media?parent=53553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/categories?post=53553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/tags?post=53553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}