{"id":53761,"date":"2017-06-14T12:29:22","date_gmt":"2017-06-14T17:29:22","guid":{"rendered":"https:\/\/mott.pe\/noticias\/?p=53761"},"modified":"2017-06-14T16:16:08","modified_gmt":"2017-06-14T21:16:08","slug":"hi5-que-factores-provocaron-el-fracaso-de-esta-red-social","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/hi5-que-factores-provocaron-el-fracaso-de-esta-red-social\/","title":{"rendered":"Hi5: \u00bfQu\u00e9 factores provocaron el fracaso de esta red social?"},"content":{"rendered":"<p style=\"text-align: justify;\">Hi5 era una de las redes sociales que gozaba de mucha popularidad entre el 2004 al 2007. Era la m\u00e1s grande del mundo, pues contaba con m\u00e1s de 70 millones de usuarios registrados. Adem\u00e1s, contaba con caracter\u00edsticas que le hac\u00eda m\u00e1s atractiva, como: personalizaci\u00f3n de tu muro, presentaci\u00f3n de tus gustos e intereses y notificaciones de tus amigos.<\/p>\n<p style=\"text-align: justify;\">Sin embargo, su tiempo de \u201cgloria\u201d descendi\u00f3 cuando apareci\u00f3 Facebook. Hi5 fue lanzado en el 2003, y un a\u00f1o despu\u00e9s, lleg\u00f3 su rival, que lo hizo desaparecer de las redes sociales. Incluso, fue sustituido por otras como Twitter, Instagram o Google.<\/p>\n<p style=\"text-align: justify;\">Pero, \u00bfqu\u00e9 pas\u00f3 para que Hi5 desapareciera del mundo de las redes sociales? Surgieron algunos factores que provocaron la \u201cmuerte\u201d de esta red, que se cre\u00eda que iba a tener bastante apogeo entre miles de personas de todo el mundo.<\/p>\n<h4 style=\"text-align: justify;\">Popularidad de Facebook<\/h4>\n<p style=\"text-align: justify;\">Nadie negar\u00e1 que el \u00e9xito de<strong> Facebook<\/strong> es indiscutible. Y su <strong>aparici\u00f3n provoc\u00f3 que Hi5 perdiera millones de usuarios<\/strong>. Estas personas \u201cmigraron\u201d a esta red social porque ten\u00eda una <strong>plataforma m\u00e1s atractiva<\/strong>. As\u00ed pas\u00f3 que en el 2006, la cifra de los usuarios de<strong> Facebook pas\u00f3 de 14 millones a 52 millones \u00a0<\/strong>en poco tiempo. En el 2006<strong>, Hi5 ten\u00eda 18,1 millones de usuarios, y s\u00f3lo alcanzo 28 millones en ese a\u00f1o<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-53766\" src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Hi5-Qu\u00e9-factores-provoc\u00f3-el-fracaso-de-esta-red-social-1.png\" alt=\"\" width=\"800\" height=\"418\" srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Hi5-Qu\u00e9-factores-provoc\u00f3-el-fracaso-de-esta-red-social-1.png 728w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Hi5-Qu\u00e9-factores-provoc\u00f3-el-fracaso-de-esta-red-social-1-300x157.png 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Hi5-Qu\u00e9-factores-provoc\u00f3-el-fracaso-de-esta-red-social-1-545x284.png 545w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h4 style=\"text-align: justify;\">Poca din\u00e1mica<\/h4>\n<p style=\"text-align: justify;\">Facebook crec\u00eda a medida de que daba al usuario una mejor experiencia, en donde pod\u00edan \u201ccompartir\u201d contenido de Internet como v\u00eddeos, fotos, etc. En cambio, <strong>Hi5 no se inclin\u00f3 en mejorar su plataforma,<\/strong> y s\u00f3lo se concentr\u00f3 en trazar un perfil de los usuarios y desarrollar herramientas para desarrollarlos.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-53772 size-large lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Hi5-Qu\u00e9-factores-provoc\u00f3-el-fracaso-de-esta-red-social-juegos-e1497461080893-1024x461.png\" alt=\"\" width=\"1024\" height=\"461\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Hi5-Qu\u00e9-factores-provoc\u00f3-el-fracaso-de-esta-red-social-juegos-e1497461080893-1024x461.png 1024w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Hi5-Qu\u00e9-factores-provoc\u00f3-el-fracaso-de-esta-red-social-juegos-e1497461080893-300x135.png 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Hi5-Qu\u00e9-factores-provoc\u00f3-el-fracaso-de-esta-red-social-juegos-e1497461080893-768x345.png 768w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Hi5-Qu\u00e9-factores-provoc\u00f3-el-fracaso-de-esta-red-social-juegos-e1497461080893-545x245.png 545w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Hi5-Qu\u00e9-factores-provoc\u00f3-el-fracaso-de-esta-red-social-juegos-e1497461080893.png 1345w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<h4>Apuesta por los correos electr\u00f3nicos<\/h4>\n<p style=\"text-align: justify;\">Hi5 provoc\u00f3 su propia desaparici\u00f3n. Pues <strong>apost\u00f3 por los correos electr\u00f3nicos como una medida de impulsar su sitio.<\/strong> Sin embargo, estos llegaban a la bandeja correo basura <strong>(SPAM)<\/strong>, debido a que eran automatizados, es decir, no hubo una estrategia de e-mail.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-53767 size-large lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Hi5-Qu\u00e9-factores-provoc\u00f3-el-fracaso-de-esta-red-social-2-1024x539.jpg\" alt=\"\" width=\"1024\" height=\"539\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Hi5-Qu\u00e9-factores-provoc\u00f3-el-fracaso-de-esta-red-social-2-1024x539.jpg 1024w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Hi5-Qu\u00e9-factores-provoc\u00f3-el-fracaso-de-esta-red-social-2-300x158.jpg 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Hi5-Qu\u00e9-factores-provoc\u00f3-el-fracaso-de-esta-red-social-2-768x404.jpg 768w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Hi5-Qu\u00e9-factores-provoc\u00f3-el-fracaso-de-esta-red-social-2-545x287.jpg 545w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Hi5-Qu\u00e9-factores-provoc\u00f3-el-fracaso-de-esta-red-social-2-1600x842.jpg 1600w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Hi5-Qu\u00e9-factores-provoc\u00f3-el-fracaso-de-esta-red-social-2.jpg 1800w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: justify;\">Estos fueron los principales factores que provocaron que Hi5 perdiera popularidad. A\u00fan se puede ingresar a la cuenta, aunque ya no se tiene la misma experiencia que tenemos en Facebook. Hi5 perdi\u00f3 millones de usuarios en el mundo. Ahora, s\u00f3lo cuenta con 10 mil usuarios registrados, pero no tienen registros de actividad.\u00a0<\/p>\n<p style=\"text-align: justify;\">Por otro lado, Hi5 quiso activar su red social como plataformas de juegos. Sin embargo, esta iniciativa fracas\u00f3, llevando que m\u00e1s usuarios perdiera el inter\u00e9s en \u00e9l.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi5 era una de las redes sociales que gozaba de mucha popularidad entre el 2004 al 2007. Era la m\u00e1s grande del mundo, pues contaba con m\u00e1s de 70 millones de usuarios registrados. Adem\u00e1s, contaba con caracter\u00edsticas que le hac\u00eda m\u00e1s atractiva, como: personalizaci\u00f3n de tu muro, presentaci\u00f3n de tus gustos e intereses y notificaciones [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":53770,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-53761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hi5: \u00bfQu\u00e9 factores provocaron el fracaso de esta red social?<\/title>\n<meta name=\"description\" content=\"Hi5: \u00bfQu\u00e9 factores provocaron el fracaso de esta red social? 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