{"id":53964,"date":"2017-06-22T10:22:26","date_gmt":"2017-06-22T15:22:26","guid":{"rendered":"https:\/\/mott.pe\/noticias\/?p=53964"},"modified":"2022-01-03T14:46:47","modified_gmt":"2022-01-03T19:46:47","slug":"conoce-las-campanas-creativas-de-la-categoria-cyber-de-cannes-lions-2017","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/conoce-las-campanas-creativas-de-la-categoria-cyber-de-cannes-lions-2017\/","title":{"rendered":"Conoce las campa\u00f1as creativas de la categor\u00eda Cyber de Cannes Lions 2017"},"content":{"rendered":"<p>El Festival Internacional de la Creatividad ya se encuentra en su cuarto d\u00eda de celebraci\u00f3n, donde ya premiando a varias categor\u00edas como<strong> Direct Lions<\/strong>, <strong>Creative Data<\/strong>, <a href=\"https:\/\/mott.pe\/noticias\/estos-son-los-ganadores-de-health-lions-en-cannes-lions-2017\/\">Health Lions<\/a>, <strong>Movile<\/strong>, y ahora,<strong> Cyber.<\/strong> Esta \u00faltima tuvo 260 piezas creativas participando para ganar el ansioso Le\u00f3n.<\/p>\n<p><a href=\"https:\/\/mott.pe\/noticias\/retratos-completados-la-campana-para-kiwi-gana-leon-de-oro-en-cannes-lions-2017\/\">Cannes Lions 2017<\/a>\u00a0galardona a los mejores trabajos creativos del mundo de la <strong>Publicidad<\/strong> otorgando como premio Leones, que est\u00e1n inspirados en la estatua del le\u00f3n que se encuentra en la<strong> Plaza de San Marcos, Venecia.<\/strong><\/p>\n<p>A pesar que estas campa\u00f1as creativas no obtuvieron el esperado Le\u00f3n como galard\u00f3n, debemos resaltar que fueron muy bien realizadas. Por ejemplo, una de estas piezas creativas fue el<strong> anuncio viral de<\/strong><a href=\"https:\/\/mott.pe\/noticias\/skype-cambia-de-diseno-y-tiene-una-fusion-de-snapchat-e-instagram\/\"><strong>Snapchat<\/strong><\/a>, donde anuncia sus gafas con c\u00e1mara Snapchat. En el <strong>spot publicitario de 30 segundos<\/strong>, se muestra a j\u00f3venes en patinetas haciendo acrobacias, y usando este innovador producto. El anuncio fue realizado por<strong> Snap Inc, Los \u00c1ngeles.<\/strong><\/p>\n<p><center><iframe data-src=\"https:\/\/www.youtube.com\/embed\/XqkOFLBSJR8\" width=\"700\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center><\/p>\n<p><strong>Motion Sonic Project<\/strong> es el anuncio de <a href=\"https:\/\/mott.pe\/noticias\/un-espectacular-video-de-red-bull-y-sony-que-no-puedes-dejar-de-ver\/\"><strong>Sony Corporation<\/strong><\/a> de Jap\u00f3n, donde muestra sus bocinas de alta \u2018fidelidad\u2019. En el spot publicitario se muestra el entrenamiento de una atleta, y c\u00f3mo en cada movimiento va acompa\u00f1ado de sonidos simult\u00e1neos con sus ejercicios. <strong>Esta campa\u00f1a fue realizada por Dentsu Inc. Tokyo.<\/strong><\/p>\n<p><center><iframe data-src=\"https:\/\/www.youtube.com\/embed\/E81rQpGi7-0\" width=\"700\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center><\/p>\n<p>Otro pieza creativa fue el spot publicitario de <strong>Audi &amp; Aibnb Live to Drive,<\/strong> que tampoco gan\u00f3 el ansiado premio. En este spot publicitario, se muestra la capacidad y velocidad del<a href=\"https:\/\/mott.pe\/noticias\/audi-lanza-un-r8-version-final-fantasy-xv-de-470000\/\"><strong> Audi R8<\/strong><\/a>. La agencia creativa responsable de hacer este anuncio fue <strong>Venable Bell &amp; Partners San Francisco.<\/strong><\/p>\n<p><center><iframe data-src=\"https:\/\/www.youtube.com\/embed\/M1jM9gTkrOI\" width=\"700\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Festival Internacional de la Creatividad ya se encuentra en su cuarto d\u00eda de celebraci\u00f3n, donde ya premiando a varias categor\u00edas como Direct Lions, Creative Data, Health Lions, Movile, y ahora, Cyber. Esta \u00faltima tuvo 260 piezas creativas participando para ganar el ansioso Le\u00f3n. Cannes Lions 2017\u00a0galardona a los mejores trabajos creativos del mundo de [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":53965,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[7744,1151],"class_list":["post-53964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas","tag-cannes-lions-2017","tag-marcas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conoce las campa\u00f1as creativas de la categor\u00eda Cyber de Cannes Lions 2017 - mott.pe<\/title>\n<meta name=\"description\" content=\"El Festival Internacional de la Creatividad ya se encuentra en su cuarto d\u00eda de celebraci\u00f3n, donde ya premiando a varias categor\u00edas como Direct Lions,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/conoce-las-campanas-creativas-de-la-categoria-cyber-de-cannes-lions-2017\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce las campa\u00f1as creativas de la categor\u00eda Cyber de Cannes Lions 2017 - 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