{"id":53976,"date":"2017-06-22T10:41:22","date_gmt":"2017-06-22T15:41:22","guid":{"rendered":"https:\/\/mott.pe\/noticias\/?p=53976"},"modified":"2022-01-03T14:45:57","modified_gmt":"2022-01-03T19:45:57","slug":"estos-son-los-ganadores-de-health-lions-en-cannes-lions-2017","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/estos-son-los-ganadores-de-health-lions-en-cannes-lions-2017\/","title":{"rendered":"Estos son los ganadores de Health Lions en Cannes Lions 2017"},"content":{"rendered":"<p>El mundo de la publicidad est\u00e1 celebrando el<strong> Festival Internacional de la Creatividad en los <a href=\"https:\/\/mott.pe\/noticias\/retratos-completados-la-campana-para-kiwi-gana-leon-de-oro-en-cannes-lions-2017\/\">Cannes Lions 2017.<\/a><\/strong> Se comenzaron a otorgar los premios a las <a href=\"https:\/\/mott.pe\/noticias\/theater-for-all-ears-la-campana-de-samsung-que-crea-teatros-para-sordos-podria-ganar-en-los-lions-innovation\/\">mejores campa\u00f1as<\/a> desde el primer d\u00eda. El d\u00eda s\u00e1bado se entregaron los premios especializado en <strong>Health Lions<\/strong>, que se divide en dos categor\u00edas: <strong>Pharma<\/strong> y <strong>Health &amp; Wellness.<\/strong><\/p>\n<p>En esta cuarta edici\u00f3n del evento, la categor\u00eda <strong>Pharma<\/strong> no obtuvo ning\u00fan reconocimiento. En cambio, el <strong>Grand Pix en Health &amp; Wellnes<\/strong> fue para la campa\u00f1a <strong><em>Meet Graham<\/em><\/strong>, de la agencia <strong>Clemenger BBDO Melbourne<\/strong>, que fue para la Comisi\u00f3n de Accidentes de Transporte en el estado de Victoria, Australia.<\/p>\n<p><em>Meet Graham<\/em> <strong>obtuvo un oro, tres platas y un bronce.<\/strong> \u00a0En la campa\u00f1a se muestra un personaje extra\u00f1o, que demuestra c\u00f3mo ser\u00eda el ser humano si ser\u00eda capaz de sobrevivir a accidentes de tr\u00e1nsito. Este extra\u00f1o ser fue creado por la artista Patricia Piccinini en colaboraci\u00f3n con un cirujano y un ingeniero investigador de accidentes. Estas personas crearon a Graham, quien tiene un cuerpo humano y c\u00f3mo este con su rara forma podr\u00eda ser invulnerable.<\/p>\n<p><center><video controls=\"controls\" width=\"700\" height=\"400\" data-mce-fragment=\"1\"><source src=\"http:\/\/main.oxobox.net\/1pgNQ3oB\/file\/G1dpYC5J.1qePZ5e7.mp4\" type=\"video\/mp4\"><\/video><\/center><\/p>\n<p>Por otro lado, el <strong><a href=\"https:\/\/mott.pe\/noticias\/te-presentamos-los-mejores-comerciales-de-los-ultimos-15-anos-de-cannes-lions\/\">Grand Prix<\/a> for Good de Lions Healt<\/strong>, premio que reconoce a los trabajos con iniciativos sin fines de lucro, y que no compiten por el ansiado <strong>Grand Prix<\/strong>, fue para <strong>McCann Health<\/strong>, con su campa\u00f1a <em><strong>Inmunity Charm<\/strong><\/em>, que fue para el Ministerio de Salud P\u00fablica de la Rep\u00fablica Isl\u00e1mica de Afganist\u00e1n.<\/p>\n<p>McCann creo para esta organizaci\u00f3n una pulsera muy parecida a las que las madres utilizan para proteger a sus beb\u00e9s de esp\u00edritus malignos. Y el objetivo de esta campa\u00f1a, era s\u00edmbolo de protecci\u00f3n contra enfermedades. Hay muchas madres que pierden sus tarjetas de vacunas de sus hijos, y esa pulsera que tienen peque\u00f1as bolas que colores representar\u00eda las vacunas que ya fueron realizadas.<strong> Esta campa\u00f1a se llev\u00f3 cuatro otros, cuatro platas y un bronce<\/strong>.<\/p>\n<p><center><video controls=\"controls\" width=\"700\" height=\"400\" data-mce-fragment=\"1\"><source src=\"http:\/\/main.oxobox.net\/0NHlPOgE\/file\/yeJLdWu5.Bo53EJg2.mp4\" type=\"video\/mp4\"><\/video><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mundo de la publicidad est\u00e1 celebrando el Festival Internacional de la Creatividad en los Cannes Lions 2017. Se comenzaron a otorgar los premios a las mejores campa\u00f1as desde el primer d\u00eda. El d\u00eda s\u00e1bado se entregaron los premios especializado en Health Lions, que se divide en dos categor\u00edas: Pharma y Health &amp; Wellness. En [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":53977,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[7744,1356],"class_list":["post-53976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas","tag-cannes-lions-2017","tag-salud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estos son los ganadores de Health Lions en Cannes Lions 2017 - mott.pe<\/title>\n<meta name=\"description\" content=\"El mundo de la publicidad est\u00e1 celebrando el Festival Internacional de la Creatividad en los Cannes Lions 2017. 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