{"id":53986,"date":"2017-06-22T11:18:37","date_gmt":"2017-06-22T16:18:37","guid":{"rendered":"https:\/\/mott.pe\/noticias\/?p=53986"},"modified":"2017-06-22T11:18:37","modified_gmt":"2017-06-22T16:18:37","slug":"theater-for-all-ears-la-campana-de-samsung-que-crea-teatros-para-sordos-podria-ganar-en-los-lions-innovation","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/theater-for-all-ears-la-campana-de-samsung-que-crea-teatros-para-sordos-podria-ganar-en-los-lions-innovation\/","title":{"rendered":"\u201cTheater for all ears\u201d, la campa\u00f1a de Samsung que crea teatros para sordos podr\u00eda ganar en los Lions Innovation"},"content":{"rendered":"<p>Desde hoy comienza el <strong>Festival Internacional de la<\/strong> <strong>Creatividad, <a href=\"https:\/\/mott.pe\/noticias\/piezas-de-ddb-mexico-que-participaran-en-el-cannes-2017\/\">Cannes Lions 2017.<\/a><\/strong> El evento se llevar\u00e1 a cabo desde el 17 al 24 de junio. Este es <a href=\"https:\/\/mott.pe\/noticias\/te-presentamos-los-mejores-comerciales-de-los-ultimos-15-anos-de-cannes-lions\/\">uno de los m\u00e1s importantes eventos de la publicidad.<\/a> Se podr\u00e1 disfrutar de las presentaciones de las mejores campa\u00f1as publicitarias a nivel mundial.<\/p>\n<p>Ya se dieron a conocer las primeras categor\u00edas, y una de ellas ser\u00eda el <strong>Lions Innovation<\/strong>, donde se premiar\u00e1 a la innovaci\u00f3n en publicidad y marketing. Espa\u00f1a ya tiene dos nominaciones, mientras que Brasil y Colombia tienen una.<\/p>\n<p>Hace poco, la Agencia<strong> Leo Burnett Tailor Made<\/strong> Sao Paulo, creo \u201c<strong>Theather for All Ears<\/strong>\u201d, una campa\u00f1a para <strong>Samsung<\/strong> donde muestra la dificultad de muchas personas sordas y que no pueden disfrutar de una obra de teatro por su discapacidad. Por ello, han hecho uso de la realidad virtual para crear, por primera vez, teatro para sordos.<\/p>\n<p><center><video controls=\"controls\" width=\"700\" height=\"400\" data-mce-fragment=\"1\"><source src=\"http:\/\/d2clgeqocjw7k2.cloudfront.net\/591db9f79959730400298a99\/high.mp4\" type=\"video\/mp4\" \/><\/video><\/center><\/p>\n<p>La agencia creativa creo una aplicaci\u00f3n para Samsung Gear, que captura las palabras habladas y las convierte en subt\u00edtulos, para que las personas puedan entender los di\u00e1logos de los actores.<\/p>\n<p>Se realiz\u00f3 una prueba con este nuevo sistema, donde se us\u00f3 las gafas que se conectaba con el celular, y por medio de una aplicaci\u00f3n, que a\u00fan est\u00e1 en <strong>versi\u00f3n beta<\/strong>, se hizo posible que se tradujera los di\u00e1logos de los actores de teatro.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-53947 size-full\" src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/realidad-virtual-samsung-compressor-768x410.png\" sizes=\"(max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/realidad-virtual-samsung-compressor-768x410.png 768w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/realidad-virtual-samsung-compressor-768x410-300x160.png 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/realidad-virtual-samsung-compressor-768x410-545x291.png 545w\" alt=\"\" width=\"768\" height=\"410\" \/><\/p>\n<p>Por esta innovaci\u00f3n, esta campa\u00f1a tiene grandes oportunidades de grandes, ya que implement\u00f3 la realidad virtual como<strong> iniciativa con una buena causa social<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde hoy comienza el Festival Internacional de la Creatividad, Cannes Lions 2017. El evento se llevar\u00e1 a cabo desde el 17 al 24 de junio. Este es uno de los m\u00e1s importantes eventos de la publicidad. Se podr\u00e1 disfrutar de las presentaciones de las mejores campa\u00f1as publicitarias a nivel mundial. Ya se dieron a conocer [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":53987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[7744,1213],"class_list":["post-53986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas","tag-cannes-lions-2017","tag-samsung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cTheater for all ears\u201d, la campa\u00f1a de Samsung que crea teatros para sordos podr\u00eda ganar en los Lions Innovation - mott.pe<\/title>\n<meta name=\"description\" content=\"Desde hoy comienza el Festival Internacional de la Creatividad, Cannes Lions 2017. El evento se llevar\u00e1 a cabo desde el 17 al 24 de junio. Este es uno de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/theater-for-all-ears-la-campana-de-samsung-que-crea-teatros-para-sordos-podria-ganar-en-los-lions-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cTheater for all ears\u201d, la campa\u00f1a de Samsung que crea teatros para sordos podr\u00eda ganar en los Lions Innovation - mott.pe\" \/>\n<meta property=\"og:description\" content=\"Desde hoy comienza el Festival Internacional de la Creatividad, Cannes Lions 2017. El evento se llevar\u00e1 a cabo desde el 17 al 24 de junio. Este es uno de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mott.pe\/noticias\/theater-for-all-ears-la-campana-de-samsung-que-crea-teatros-para-sordos-podria-ganar-en-los-lions-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Noticias de Marketing y Tecnolog\u00eda | MOTT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mott.pe\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-22T16:18:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/\u201cTheater-for-all-ears\u201d-la-campa\u00f1a-de-Samsung-que-crea-teatros-para-sordos-puede-ser-candidata-para-ganar-en-los-Lions-Innovation-768x380-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Leblanc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Leblanc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mott.pe\/noticias\/theater-for-all-ears-la-campana-de-samsung-que-crea-teatros-para-sordos-podria-ganar-en-los-lions-innovation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/theater-for-all-ears-la-campana-de-samsung-que-crea-teatros-para-sordos-podria-ganar-en-los-lions-innovation\/\"},\"author\":{\"name\":\"Sara Leblanc\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/bce92ddf3aecf0a5b5f274d02faffa88\"},\"headline\":\"\u201cTheater for all ears\u201d, la campa\u00f1a de Samsung que crea teatros para sordos podr\u00eda ganar en los Lions Innovation\",\"datePublished\":\"2017-06-22T16:18:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/theater-for-all-ears-la-campana-de-samsung-que-crea-teatros-para-sordos-podria-ganar-en-los-lions-innovation\/\"},\"wordCount\":276,\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/theater-for-all-ears-la-campana-de-samsung-que-crea-teatros-para-sordos-podria-ganar-en-los-lions-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/\u201cTheater-for-all-ears\u201d-la-campa\u00f1a-de-Samsung-que-crea-teatros-para-sordos-puede-ser-candidata-para-ganar-en-los-Lions-Innovation-768x380-1.jpg\",\"keywords\":[\"Cannes Lions 2017\",\"samsung\"],\"articleSection\":[\"Campa\u00f1as\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mott.pe\/noticias\/theater-for-all-ears-la-campana-de-samsung-que-crea-teatros-para-sordos-podria-ganar-en-los-lions-innovation\/\",\"url\":\"https:\/\/mott.pe\/noticias\/theater-for-all-ears-la-campana-de-samsung-que-crea-teatros-para-sordos-podria-ganar-en-los-lions-innovation\/\",\"name\":\"\u201cTheater for all ears\u201d, la campa\u00f1a de Samsung que crea teatros para sordos podr\u00eda ganar en los Lions Innovation - mott.pe\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/theater-for-all-ears-la-campana-de-samsung-que-crea-teatros-para-sordos-podria-ganar-en-los-lions-innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/theater-for-all-ears-la-campana-de-samsung-que-crea-teatros-para-sordos-podria-ganar-en-los-lions-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/\u201cTheater-for-all-ears\u201d-la-campa\u00f1a-de-Samsung-que-crea-teatros-para-sordos-puede-ser-candidata-para-ganar-en-los-Lions-Innovation-768x380-1.jpg\",\"datePublished\":\"2017-06-22T16:18:37+00:00\",\"description\":\"Desde hoy comienza el Festival Internacional de la Creatividad, Cannes Lions 2017. 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