{"id":54167,"date":"2017-06-24T12:00:30","date_gmt":"2017-06-24T17:00:30","guid":{"rendered":"https:\/\/mott.pe\/noticias\/?p=54167"},"modified":"2017-06-24T11:23:16","modified_gmt":"2017-06-24T16:23:16","slug":"conoce-las-marcas-deportivas-mas-valiosas-en-el-mundo","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/conoce-las-marcas-deportivas-mas-valiosas-en-el-mundo\/","title":{"rendered":"Conoce las marcas deportivas m\u00e1s valiosas en el mundo"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00daltimamente, las <strong>marcas deportivas<\/strong> han querido estar presentes en los eventos m\u00e1s grandes del deporte como <strong>Super Bowl<\/strong>, <strong>Champions League<\/strong>, <strong>los Juegos Ol\u00edmpicos R\u00edo 2016<\/strong>, entre otros. Su presencia era importante porque aumentaba su <strong>valor de marca<\/strong> que estaba relacionados a las transmisiones, ventas de art\u00edculos, etc.<\/p>\n<p style=\"text-align: justify;\">Entonces, esto significa que el valor de las marcas deportivas no se mide por la venta de equipos deportivos de alto rendimiento. Ahora, las compa\u00f1\u00edas relacionadas a la industria del deporte est\u00e1n creando algunas estrategias como la <strong>fidelizaci\u00f3n de marca.<\/strong> Esto generar\u00eda una conexi\u00f3n emocional con sus consumidores, como las carreras de <a href=\"https:\/\/mott.pe\/noticias\/este-anuncio-de-nike-recorto-a-adidas-de-la-foto-de-cristiano-ronaldo\/\">Nike<\/a>, que fidelizan a su target.<\/p>\n<p style=\"text-align: justify;\">Una de las marcas deportivas m\u00e1s valiosas es <strong><a href=\"https:\/\/mott.pe\/noticias\/estas-pegatinas-de-nike-envian-un-mensaje-a-los-padres-sobreprotectores\/\">Nike<\/a>,<\/strong> que es experta en aumentar su valor de marca, auspiciando a atletas de talla mundial como <strong>Michael Phelps y Michael Jordan<\/strong>. Ellos ya se han convertido en embajadores de sus marcas.<\/p>\n<div id=\"attachment_54169\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-54169\" class=\"wp-image-54169\" src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Conoce-las-marcas-deportivas-m\u00e1s-valiosas-en-el-mundo.jpg\" alt=\"\" width=\"800\" height=\"561\" srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Conoce-las-marcas-deportivas-m\u00e1s-valiosas-en-el-mundo.jpg 700w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Conoce-las-marcas-deportivas-m\u00e1s-valiosas-en-el-mundo-300x210.jpg 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Conoce-las-marcas-deportivas-m\u00e1s-valiosas-en-el-mundo-545x382.jpg 545w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-54169\" class=\"wp-caption-text\">Fuente: Inside the Games<\/p><\/div>\n<p style=\"text-align: justify;\">Las marcas deportivas m\u00e1s valiosas en el 2016 que destacan en el \u00faltimo informe de <strong>Forbes Fab 40<\/strong> son el <strong>Super Bowl<\/strong>, que cuenta con <strong>630 millones de d\u00f3lares<\/strong>;<strong> Roger Federer,<\/strong> con<strong> 36 millones de d\u00f3lares<\/strong>; los <strong>Yankees de Nueva York<\/strong>, con <strong>660 millones de d\u00f3lares<\/strong> y<strong> Nike con 27 millones de d\u00f3lares.<\/strong><\/p>\n<div id=\"attachment_54168\" style=\"width: 761px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-54168\" class=\"wp-image-54168 size-full lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Conoce-las-marcas-deportivas-m\u00e1s-valiosas-en-el-mundo-1.jpg\" alt=\"\" width=\"751\" height=\"491\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Conoce-las-marcas-deportivas-m\u00e1s-valiosas-en-el-mundo-1.jpg 751w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Conoce-las-marcas-deportivas-m\u00e1s-valiosas-en-el-mundo-1-300x196.jpg 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/06\/Conoce-las-marcas-deportivas-m\u00e1s-valiosas-en-el-mundo-1-545x356.jpg 545w\" data-sizes=\"(max-width: 751px) 100vw, 751px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><p id=\"caption-attachment-54168\" class=\"wp-caption-text\">Fuente: Revista Merca 2.0<\/p><\/div>\n<p style=\"text-align: justify;\"><strong>Statista<\/strong> tambi\u00e9n revel\u00f3 un informe con datos parecidos al reporte de <strong>Forbes Fab 40<\/strong>, donde revela las marcas deportivas m\u00e1s valiosas. Adem\u00e1s, destac\u00f3 que <strong>el 49% de consumidores de marcas deportivas compraron alg\u00fan producto de Nike en el 2016.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00daltimamente, las marcas deportivas han querido estar presentes en los eventos m\u00e1s grandes del deporte como Super Bowl, Champions League, los Juegos Ol\u00edmpicos R\u00edo 2016, entre otros. Su presencia era importante porque aumentaba su valor de marca que estaba relacionados a las transmisiones, ventas de art\u00edculos, etc. Entonces, esto significa que el valor de las [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":54170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7641],"tags":[1151],"class_list":["post-54167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conoce las marcas deportivas m\u00e1s valiosas en el mundo<\/title>\n<meta name=\"description\" content=\"Conoce las marcas deportivas m\u00e1s valiosas en el mundo. 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