{"id":54493,"date":"2017-07-04T09:30:02","date_gmt":"2017-07-04T14:30:02","guid":{"rendered":"https:\/\/mott.pe\/noticias\/?p=54493"},"modified":"2017-07-04T12:44:06","modified_gmt":"2017-07-04T17:44:06","slug":"las-marcas-prefieren-seguir-en-snapchat-para-mantener-a-su-publico","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/las-marcas-prefieren-seguir-en-snapchat-para-mantener-a-su-publico\/","title":{"rendered":"Las marcas prefieren seguir en Snapchat para mantener a su p\u00fablico"},"content":{"rendered":"<p>Si bien <strong>Instagram Stories<\/strong> siguen siendo muy populares para las personas, las marcas a\u00fan prefieren estar en <strong><a href=\"https:\/\/mott.pe\/noticias\/seaseeker-la-nueva-edicion-acuatica-de-las-gafas-spectacles-de-snapchat\/\">Snapchat<\/a>,<\/strong> manteniendo la revancha con su competencia: <a href=\"https:\/\/mott.pe\/noticias\/instagram-agrega-intercambio-de-enlaces-a-la-mensajeria-directa\/\">Instagram<\/a>.<\/p>\n<p style=\"text-align: justify;\"><strong>Instagram Stories<\/strong> se lanz\u00f3 en agosto del 2016, y desde entonces, ha sido el<strong> rival de Snapchat<\/strong>, incluso le lleg\u00f3 a superar en varios aspectos. Los usuarios de Instagram pueden compartir sus historias a cualquier hora. Esta red est\u00e1 llegando a los<strong> 250 millones de d\u00f3lares<\/strong>. En cambio, Snapchat apenas llega a los <strong>166 millones de d\u00f3lares<\/strong>, que en parte fue dinero de la<strong> publicidad<\/strong>.<\/p>\n<div id=\"attachment_54496\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-54496\" class=\"wp-image-54496 size-large\" src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-4-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-4-1024x576.jpg 1024w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-4-300x169.jpg 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-4-768x432.jpg 768w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-4-545x307.jpg 545w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-4-1600x900.jpg 1600w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-4.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-54496\" class=\"wp-caption-text\">Fuente: Verito Monetta<\/p><\/div>\n<p style=\"text-align: justify;\">A pesar de la popularidad de Instagram, algunas marcas no han cerrado sus cuentas de Snapchat porque afirmar que all\u00ed mantienen activa su audiencia.<\/p>\n<p style=\"text-align: justify;\">Seg\u00fan el director de Estrategia Social y Editorial en Deutsch Nueva York, <strong>Danielle Johnsen Karr<\/strong>, se\u00f1al\u00f3 que los anunciantes est\u00e1n entusiasmados con el tama\u00f1o del espacio publicitario, pero <strong>no han visto muchos cambios en el gasto de Snapchat e Instagram.<\/strong> Incluso mencion\u00f3 que <strong>Instagram Stories es relativamente caro,<\/strong> y act\u00faa como una unidad separada fuera de compras est\u00e1ndar en Instagram y Facebook.<\/p>\n<div id=\"attachment_54497\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-54497\" class=\"wp-image-54497 size-large lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-3-1024x575.jpg\" alt=\"\" width=\"1024\" height=\"575\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-3-1024x575.jpg 1024w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-3-300x169.jpg 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-3-768x431.jpg 768w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-3-545x306.jpg 545w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-3.jpg 1100w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><p id=\"caption-attachment-54497\" class=\"wp-caption-text\">Fuente: El Est\u00edmulo<\/p><\/div>\n<p style=\"text-align: justify;\">Adem\u00e1s, otras marcas como<strong><a href=\"https:\/\/mott.pe\/noticias\/el-peru-tiene-corazon-y-honda-lo-demuestra-en-esta-emotiva-campana-de-la-vida-real\/\"> Honda<\/a> y Universal Pictures a\u00fan se mantienen en Snapchat<\/strong> porque su p\u00fablico est\u00e1 activa en esa plataforma y tiene sentido permanecer all\u00ed. Adem\u00e1s, con m\u00e1s de<strong> 60% de usuarios en Snapchat<\/strong>, pueden crear contenido todos los d\u00edas.<\/p>\n<p style=\"text-align: justify;\">El supervisor de Estrategia Digital de RPA, agencia de publicidad de Honda, <strong>Hartman Wong<\/strong> dijo: \u201c<strong><em>Mientras que Instagram es un gigante, nosotros y nuestros clientes todav\u00eda entienden el valor de Snapchat, y seguiremos evaluando, ya que innova y agrega funciones de orientaci\u00f3n y medici\u00f3n<\/em><\/strong>\u201d.<\/p>\n<div id=\"attachment_54498\" style=\"width: 862px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-54498\" class=\"wp-image-54498 size-full lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-2.jpg\" alt=\"\" width=\"852\" height=\"479\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-2.jpg 852w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-2-300x169.jpg 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-2-768x432.jpg 768w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Las-marcas-prefieren-seguir-en-Snapchat-para-mantener-a-su-p\u00fablico-2-545x306.jpg 545w\" data-sizes=\"(max-width: 852px) 100vw, 852px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><p id=\"caption-attachment-54498\" class=\"wp-caption-text\">Fuente: PQS.pe<\/p><\/div>\n<p style=\"text-align: justify;\">Otra empresa que todav\u00eda valora a <a href=\"https:\/\/mott.pe\/noticias\/facebook-se-disfraza-de-snapchat-y-copia-nuevas-funciones\/\">Snapchat<\/a> es <a href=\"https:\/\/mott.pe\/noticias\/conoce-el-spot-del-hoverboard-de-volver-al-futuro\/\"><strong>Universal Pictures<\/strong><\/a>, que hizo toda la campa\u00f1a de publicidad de la serie Despicable Me en esta plataforma. \u201c<strong><em>Snapchat sigue siendo una plataforma muy importante para nosotros porque llegamos a nuestra audiencia<\/em><\/strong>\u201d, se\u00f1al\u00f3 Doug Neil, vicepresidente ejecutivo de marketing digital en Universal Pictures.<\/p>\n<p style=\"text-align: justify;\">Adem\u00e1s, se\u00f1al\u00f3 que Snapchat ayuda a innovar a las marcas, incluso es mucho m\u00e1s efectivo que <a href=\"https:\/\/mott.pe\/noticias\/la-oficina-de-instagram-en-california\/\">Instagram<\/a>. Tom Buontempo, presidente en Attention, indic\u00f3 que esta plataforma est\u00e1 ayudando a transformar la publicidad tradicional, y est\u00e1 mejorando los ingresos de publicidad.<\/p>\n<p style=\"text-align: justify;\">Kar se\u00f1al\u00f3 que todav\u00eda hay oportunidad de innovar con los filtros y <a href=\"https:\/\/mott.pe\/noticias\/seaseeker-la-nueva-edicion-acuatica-de-las-gafas-spectacles-de-snapchat\/\">lentes de Snapchat<\/a>. Por ello, hay mejores capacidades para las marcas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si bien Instagram Stories siguen siendo muy populares para las personas, las marcas a\u00fan prefieren estar en Snapchat, manteniendo la revancha con su competencia: Instagram. Instagram Stories se lanz\u00f3 en agosto del 2016, y desde entonces, ha sido el rival de Snapchat, incluso le lleg\u00f3 a superar en varios aspectos. Los usuarios de Instagram pueden [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":54499,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7635,7641,7511],"tags":[1151,1025,61],"class_list":["post-54493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aplicacion","category-marcas","category-marketing-digital","tag-marcas","tag-publicidad","tag-snapchat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las marcas prefieren seguir en Snapchat para mantener a su p\u00fablico<\/title>\n<meta name=\"description\" content=\"Las marcas prefieren seguir en Snapchat para mantener a su p\u00fablico. 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