{"id":54781,"date":"2017-07-11T09:42:07","date_gmt":"2017-07-11T14:42:07","guid":{"rendered":"https:\/\/mott.pe\/noticias\/?p=54781"},"modified":"2017-07-11T09:42:07","modified_gmt":"2017-07-11T14:42:07","slug":"esta-campana-de-walmart-lleva-a-la-mujer-maravilla-superman-y-batman-de-regreso-al-colegio","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/esta-campana-de-walmart-lleva-a-la-mujer-maravilla-superman-y-batman-de-regreso-al-colegio\/","title":{"rendered":"Esta campa\u00f1a de Walmart lleva a la Mujer Maravilla, Superman y Batman de regreso al colegio"},"content":{"rendered":"<p style=\"text-align: justify;\">La campa\u00f1a de <strong>Walmart<\/strong> trae a los<strong> superh\u00e9roes de DC Comics<\/strong>, <strong>Batman, la <a href=\"https:\/\/mott.pe\/noticias\/asi-ha-sido-el-cambio-del-vestuario-de-la-mujer-maravilla-a-traves-de-los-anos\/\">Mujer Maravilla <\/a>y Superman<\/strong>, de vuelta al colegio. Adem\u00e1s, junto a las voces de la recordada banda brit\u00e1nica de rock, <strong>Whitesnake<\/strong>. Este anuncio fue creado en colaboraci\u00f3n de la agencia creativa <strong>Saatchi &amp; Saatchi, Nueva York<\/strong>. \u00a0<\/p>\n<p style=\"text-align: justify;\">Seg\u00fan el vicepresidente de Walmart, <strong>Chad Fox,<\/strong> se\u00f1ala que los ni\u00f1os pueden tener esa confianza de sentirse como un superh\u00e9roe al momento de regresar a la escuela luego de las vacaciones.<\/p>\n<p><center><iframe data-src=\"https:\/\/www.youtube.com\/embed\/P4IwOujzRiM\" width=\"700\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center><\/p>\n<p style=\"text-align: justify;\">Este anuncio es parte de la campa\u00f1a m\u00e1s amplia de Walmart, \u201c<em><strong>Life\u2019s Greatest Hits<\/strong><\/em>\u201d, que se inici\u00f3 el a\u00f1o pasado con m\u00fasica de fondo como canciones de rock como \u201c<em><strong>Here I Go Again<\/strong><\/em>\u201d de Whitesnake. Para la anterior campa\u00f1a se us\u00f3 la canci\u00f3n de Gary Wright, \u201c<em><strong>DreamWeaver<\/strong><\/em>\u201d para su reciente anuncio en los Estados Unidos.<\/p>\n<div id=\"attachment_54784\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-54784\" class=\"wp-image-54784\" src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Esta-campa\u00f1a-lleva-a-la-Mujer-Maravilla-Superman-y-Batman-de-regreso-al-colegio-1.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Esta-campa\u00f1a-lleva-a-la-Mujer-Maravilla-Superman-y-Batman-de-regreso-al-colegio-1.jpg 622w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Esta-campa\u00f1a-lleva-a-la-Mujer-Maravilla-Superman-y-Batman-de-regreso-al-colegio-1-300x200.jpg 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Esta-campa\u00f1a-lleva-a-la-Mujer-Maravilla-Superman-y-Batman-de-regreso-al-colegio-1-545x364.jpg 545w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-54784\" class=\"wp-caption-text\">Fuente de im\u00e1genes: Creativity Online<\/p><\/div>\n<p style=\"text-align: justify;\">Seg\u00fan Fox, la m\u00fasica que utiliza sus\u00a0campa\u00f1as puede conectar a\u00a0sus clientes con sus momentos especiales, cuando fueron adolescentes, y puedan jugar con la narrativa audiovisual. Adem\u00e1s, este anuncio no crear\u00eda nostalgia, sino que la idea es reemplazar voces con letras que difundan el mensaje de manera m\u00e1s memorable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a de Walmart trae a los superh\u00e9roes de DC Comics, Batman, la Mujer Maravilla y Superman, de vuelta al colegio. Adem\u00e1s, junto a las voces de la recordada banda brit\u00e1nica de rock, Whitesnake. Este anuncio fue creado en colaboraci\u00f3n de la agencia creativa Saatchi &amp; Saatchi, Nueva York. \u00a0 Seg\u00fan el vicepresidente de Walmart, [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":54783,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[665,666,664,5663],"class_list":["post-54781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas","tag-batman","tag-mujer-maravilla","tag-superman","tag-walmart"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campa\u00f1a de Walmart lleva a la Mujer Maravilla, Superman y Batman de regreso al colegio<\/title>\n<meta name=\"description\" content=\"Esta campa\u00f1a lleva a la Mujer Maravilla, Superman y Batman de regreso al colegio. 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Walmart quiere hacer recordar a sus clientes sus momentos especiales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mott.pe\/noticias\/esta-campana-de-walmart-lleva-a-la-mujer-maravilla-superman-y-batman-de-regreso-al-colegio\/\" \/>\n<meta property=\"og:site_name\" content=\"Noticias de Marketing y Tecnolog\u00eda | MOTT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mott.pe\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-11T14:42:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Esta-campa\u00f1a-lleva-a-la-Mujer-Maravilla-Superman-y-Batman-de-regreso-al-colegio-e1499731102480.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"622\" \/>\n\t<meta property=\"og:image:height\" content=\"351\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natalia Blumer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalia Blumer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mott.pe\/noticias\/esta-campana-de-walmart-lleva-a-la-mujer-maravilla-superman-y-batman-de-regreso-al-colegio\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/esta-campana-de-walmart-lleva-a-la-mujer-maravilla-superman-y-batman-de-regreso-al-colegio\/\"},\"author\":{\"name\":\"Natalia Blumer\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/909408198471ae86f21248de9aeb6947\"},\"headline\":\"Esta campa\u00f1a de Walmart lleva a la Mujer Maravilla, Superman y Batman de regreso al colegio\",\"datePublished\":\"2017-07-11T14:42:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/esta-campana-de-walmart-lleva-a-la-mujer-maravilla-superman-y-batman-de-regreso-al-colegio\/\"},\"wordCount\":237,\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/esta-campana-de-walmart-lleva-a-la-mujer-maravilla-superman-y-batman-de-regreso-al-colegio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Esta-campa\u00f1a-lleva-a-la-Mujer-Maravilla-Superman-y-Batman-de-regreso-al-colegio-e1499731102480.jpg\",\"keywords\":[\"batman\",\"mujer maravilla\",\"superman\",\"walmart\"],\"articleSection\":[\"Campa\u00f1as\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mott.pe\/noticias\/esta-campana-de-walmart-lleva-a-la-mujer-maravilla-superman-y-batman-de-regreso-al-colegio\/\",\"url\":\"https:\/\/mott.pe\/noticias\/esta-campana-de-walmart-lleva-a-la-mujer-maravilla-superman-y-batman-de-regreso-al-colegio\/\",\"name\":\"Campa\u00f1a de Walmart lleva a la Mujer Maravilla, Superman y Batman de regreso al colegio\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/esta-campana-de-walmart-lleva-a-la-mujer-maravilla-superman-y-batman-de-regreso-al-colegio\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/esta-campana-de-walmart-lleva-a-la-mujer-maravilla-superman-y-batman-de-regreso-al-colegio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2017\/07\/Esta-campa\u00f1a-lleva-a-la-Mujer-Maravilla-Superman-y-Batman-de-regreso-al-colegio-e1499731102480.jpg\",\"datePublished\":\"2017-07-11T14:42:07+00:00\",\"description\":\"Esta campa\u00f1a lleva a la Mujer Maravilla, Superman y Batman de regreso al colegio. 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