{"id":603,"date":"2015-03-02T16:28:46","date_gmt":"2015-03-02T16:28:46","guid":{"rendered":"https:\/\/mott.pe\/2015\/03\/02\/samsung-sorprende-con-una-conmovedora-campana-que-busca-forjar-un-mundo-sin-barreras\/"},"modified":"2015-03-02T16:28:46","modified_gmt":"2015-03-02T16:28:46","slug":"samsung-sorprende-con-una-conmovedora-campana-que-busca-forjar-un-mundo-sin-barreras","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/samsung-sorprende-con-una-conmovedora-campana-que-busca-forjar-un-mundo-sin-barreras\/","title":{"rendered":"Samsung sorprende con una conmovedora campa\u00f1a que busca forjar un mundo sin barreras"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">Son muchos los ejemplos de marcas que han presentado campa&ntilde;as full emoci&oacute;n, pero pocas como esta nueva que <b>Samsung<\/b> est&aacute; presentado por ser algo ajeno a la marca tecnol&oacute;gica ya que su comunicaci&oacute;n se caracteriza mayormente por mostrar la experiencia del producto en distintos &aacute;mbitos.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">&ldquo;<b>Hearing Hands<\/b>&rdquo; (manos que escuchan) fue creada por la gente de <b>Leo Burnett<\/b> de Estambul y nos muestra un d&iacute;a en la vida de Muharrem, un joven turco que es sordomudo y quien fue v&iacute;ctima de la marca tecnol&oacute;gica sur coreana y de su hermana para hacer de su d&iacute;a el mejor de todos.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Como es de suponer, los sordomudos viven aislados del resto de personas por no poder tener una comunicaci&oacute;n abierta con el entorno, cosa que est&aacute; por cambiar para Muharrem luego que Samsung ense&ntilde;ara a un grupo de personas a comunicarse por se&ntilde;as para facilitar y alegrar el d&iacute;a de este muchacho.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Es de esta manera que un d&iacute;a cualquiera se convierte en el m&aacute;s singular para este joven muchacho, pero mayor ser&iacute;a su sorpresa cuando se da cuenta que una valla publicitaria tambi&eacute;n se comunica con &eacute;l personalmente con se&ntilde;as para presentarle un nuevo servicio online de Samsung para que personas sordomudas como &eacute;l no se queden fuera del mundo tecnol&oacute;gico.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">&ldquo;<b>Samsung Duyan Eller<\/b>&rdquo; es una plataforma de Internet con la cual personas con problemas de este tipo pueden conocer toda la informaci&oacute;n necesaria que buscan viendo videos de personas que los explican usando el lenguaje a manos. A su vez, ellos pueden hacer llegar sus preguntas o reclamos dela misma forma para que asi no existan barreras entre ambos.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<p style=\"text-align: center;\"> \t<iframe allowfullscreen=\"\" frameborder=\"0\" height=\"750\" mozallowfullscreen=\"\" data-src=\"\/\/player.vimeo.com\/video\/119382011\" webkitallowfullscreen=\"\" width=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p> \t<a href=\"https:\/\/vimeo.com\/119382011\">Samsung &#8211; Hearing Hands &#8211; Duyan Eller<\/a> from <a href=\"https:\/\/vimeo.com\/korayercelebi\">Koray Ercelebi<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El gigante sur coreano triunfa con esta acci\u00f3n que muestra su lado m\u00e1s \u201chumano\u201d.<\/p>\n","protected":false},"author":22,"featured_media":604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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