{"id":6114,"date":"2014-01-16T16:59:31","date_gmt":"2014-01-16T16:59:31","guid":{"rendered":"https:\/\/mott.pe\/2014\/01\/16\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/"},"modified":"2022-01-17T09:36:45","modified_gmt":"2022-01-17T14:36:45","slug":"mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/","title":{"rendered":"M&#038;Ms lucha contra aquellos que nunca apagan sus tel\u00e9fonos cuando entran al cine"},"content":{"rendered":"<div><\/div>\n<div><span style=\"font-size: 14px;\">La gente de la agencia <a href=\"https:\/\/www.bbdo.com\/\" target=\"_blank\" rel=\"noopener\">BBDO<\/a> ha creado para los riqu\u00edsimos chocolates <a href=\"https:\/\/mms.com\/\" target=\"_blank\" rel=\"noopener\">M&amp;Ms<\/a> un campa\u00f1a en la que juegan con conocidas escenas de distintas pel\u00edculas para \u201c<b>llamar la atenci\u00f3n<\/b>\u201d del p\u00fablico que no suele <b>apagar o silenciar sus tel\u00e9fonos m\u00f3viles<\/b> al entrar a ver una pel\u00edcula al cine.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Este video ha sido creado en formato como si del tr\u00e1iler de una pel\u00edcula se tratara para luego interrumpir la mejor parte con el sonido de un tel\u00e9fono que har\u00e1 que todo el p\u00fablico entienda el porqu\u00e9 de la acci\u00f3n.<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">A su vez, distintos p\u00f3sters con la misma tem\u00e1tica ser\u00e1n colocados en los distintos cines donde la campa\u00f1a se est\u00e1 llevando para generar recordaci\u00f3n. Vale mencionar que esta es la <b>primera vez que los 6 colores de M&amp;Ms aparecen juntos<\/b> en un spot.\u00a0<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<div><img decoding=\"async\" style=\"width: 620px; height: 881px;\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/01\/16\/mms-bbdo-cine-1.jpg\" alt=\"mms bbdo cine\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BBDO junta por primera vez a los 6 M&#038;Ms en un divertido spot.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6114","post","type-post","status-publish","format-standard","hentry","category-fotografia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M&amp;Ms lucha contra aquellos que nunca apagan sus tel\u00e9fonos cuando entran al cine - mott.pe<\/title>\n<meta name=\"description\" content=\"BBDO junta por primera vez a los 6 M&amp;Ms en un divertido spot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M&amp;Ms lucha contra aquellos que nunca apagan sus tel\u00e9fonos cuando entran al cine - mott.pe\" \/>\n<meta property=\"og:description\" content=\"BBDO junta por primera vez a los 6 M&amp;Ms en un divertido spot.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/\" \/>\n<meta property=\"og:site_name\" content=\"Noticias de Marketing y Tecnolog\u00eda | MOTT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mott.pe\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-16T16:59:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-17T14:36:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mott.pe\/uploads\/images\/2014\/01\/16\/mms-bbdo-cine-1.jpg\" \/>\n<meta name=\"author\" content=\"MOTT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MOTT\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/\"},\"author\":{\"name\":\"MOTT\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897\"},\"headline\":\"M&#038;Ms lucha contra aquellos que nunca apagan sus tel\u00e9fonos cuando entran al cine\",\"datePublished\":\"2014-01-16T16:59:31+00:00\",\"dateModified\":\"2022-01-17T14:36:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/\"},\"wordCount\":167,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/uploads\/images\/2014\/01\/16\/mms-bbdo-cine-1.jpg\",\"articleSection\":[\"Fotograf\u00eda\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/\",\"url\":\"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/\",\"name\":\"M&Ms lucha contra aquellos que nunca apagan sus tel\u00e9fonos cuando entran al cine - mott.pe\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/uploads\/images\/2014\/01\/16\/mms-bbdo-cine-1.jpg\",\"datePublished\":\"2014-01-16T16:59:31+00:00\",\"dateModified\":\"2022-01-17T14:36:45+00:00\",\"description\":\"BBDO junta por primera vez a los 6 M&Ms en un divertido spot.\",\"breadcrumb\":{\"@id\":\"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/#primaryimage\",\"url\":\"https:\/\/mott.pe\/uploads\/images\/2014\/01\/16\/mms-bbdo-cine-1.jpg\",\"contentUrl\":\"https:\/\/mott.pe\/uploads\/images\/2014\/01\/16\/mms-bbdo-cine-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mott.pe\/noticias\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M&#038;Ms lucha contra aquellos que nunca apagan sus tel\u00e9fonos cuando entran al cine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mott.pe\/noticias\/#website\",\"url\":\"https:\/\/mott.pe\/noticias\/\",\"name\":\"\u00daltimas noticias de la actualidad - Noticias Virales MOTT\",\"description\":\"Noticias de marketing digital, dise\u00f1o, fotograf\u00eda, tecnolog\u00eda y actualidad\",\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mott.pe\/noticias\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\",\"name\":\"MOTT\",\"url\":\"https:\/\/mott.pe\/noticias\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png\",\"width\":294,\"height\":294,\"caption\":\"MOTT\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mott.pe\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897\",\"name\":\"MOTT\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg\",\"caption\":\"MOTT\"},\"sameAs\":[\"asaavedra\"],\"url\":\"https:\/\/mott.pe\/noticias\/author\/mott\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M&Ms lucha contra aquellos que nunca apagan sus tel\u00e9fonos cuando entran al cine - mott.pe","description":"BBDO junta por primera vez a los 6 M&Ms en un divertido spot.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/","og_locale":"es_ES","og_type":"article","og_title":"M&Ms lucha contra aquellos que nunca apagan sus tel\u00e9fonos cuando entran al cine - mott.pe","og_description":"BBDO junta por primera vez a los 6 M&Ms en un divertido spot.","og_url":"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/","og_site_name":"Noticias de Marketing y Tecnolog\u00eda | MOTT","article_publisher":"https:\/\/www.facebook.com\/mott.pe\/","article_published_time":"2014-01-16T16:59:31+00:00","article_modified_time":"2022-01-17T14:36:45+00:00","og_image":[{"url":"https:\/\/mott.pe\/uploads\/images\/2014\/01\/16\/mms-bbdo-cine-1.jpg","type":"","width":"","height":""}],"author":"MOTT","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"MOTT","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/#article","isPartOf":{"@id":"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/"},"author":{"name":"MOTT","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897"},"headline":"M&#038;Ms lucha contra aquellos que nunca apagan sus tel\u00e9fonos cuando entran al cine","datePublished":"2014-01-16T16:59:31+00:00","dateModified":"2022-01-17T14:36:45+00:00","mainEntityOfPage":{"@id":"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/"},"wordCount":167,"commentCount":0,"publisher":{"@id":"https:\/\/mott.pe\/noticias\/#organization"},"image":{"@id":"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/#primaryimage"},"thumbnailUrl":"https:\/\/mott.pe\/uploads\/images\/2014\/01\/16\/mms-bbdo-cine-1.jpg","articleSection":["Fotograf\u00eda"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/","url":"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/","name":"M&Ms lucha contra aquellos que nunca apagan sus tel\u00e9fonos cuando entran al cine - mott.pe","isPartOf":{"@id":"https:\/\/mott.pe\/noticias\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/#primaryimage"},"image":{"@id":"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/#primaryimage"},"thumbnailUrl":"https:\/\/mott.pe\/uploads\/images\/2014\/01\/16\/mms-bbdo-cine-1.jpg","datePublished":"2014-01-16T16:59:31+00:00","dateModified":"2022-01-17T14:36:45+00:00","description":"BBDO junta por primera vez a los 6 M&Ms en un divertido spot.","breadcrumb":{"@id":"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/#primaryimage","url":"https:\/\/mott.pe\/uploads\/images\/2014\/01\/16\/mms-bbdo-cine-1.jpg","contentUrl":"https:\/\/mott.pe\/uploads\/images\/2014\/01\/16\/mms-bbdo-cine-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/mott.pe\/noticias\/mms-lucha-contra-aquellos-que-nunca-apagan-sus-telefonos-cuando-entran-al-cine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mott.pe\/noticias\/"},{"@type":"ListItem","position":2,"name":"M&#038;Ms lucha contra aquellos que nunca apagan sus tel\u00e9fonos cuando entran al cine"}]},{"@type":"WebSite","@id":"https:\/\/mott.pe\/noticias\/#website","url":"https:\/\/mott.pe\/noticias\/","name":"\u00daltimas noticias de la actualidad - Noticias Virales MOTT","description":"Noticias de marketing digital, dise\u00f1o, fotograf\u00eda, tecnolog\u00eda y actualidad","publisher":{"@id":"https:\/\/mott.pe\/noticias\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mott.pe\/noticias\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/mott.pe\/noticias\/#organization","name":"MOTT","url":"https:\/\/mott.pe\/noticias\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png","width":294,"height":294,"caption":"MOTT"},"image":{"@id":"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mott.pe\/"]},{"@type":"Person","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897","name":"MOTT","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/image\/","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg","caption":"MOTT"},"sameAs":["asaavedra"],"url":"https:\/\/mott.pe\/noticias\/author\/mott\/"}]}},"_links":{"self":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts\/6114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/comments?post=6114"}],"version-history":[{"count":1,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts\/6114\/revisions"}],"predecessor-version":[{"id":97092,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts\/6114\/revisions\/97092"}],"wp:attachment":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/media?parent=6114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/categories?post=6114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/tags?post=6114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}