{"id":6127,"date":"2014-01-18T18:04:20","date_gmt":"2014-01-18T18:04:20","guid":{"rendered":"https:\/\/mott.pe\/2014\/01\/18\/una-bebida-inglesa-se-promociona-con-una-historia-contada-en-el-peru\/"},"modified":"2014-01-18T18:04:20","modified_gmt":"2014-01-18T18:04:20","slug":"una-bebida-inglesa-se-promociona-con-una-historia-contada-en-el-peru","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/una-bebida-inglesa-se-promociona-con-una-historia-contada-en-el-peru\/","title":{"rendered":"Una bebida inglesa se promociona con una historia contada en el Per\u00fa"},"content":{"rendered":"<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Una marca de bebida inglesa llamada &ldquo;<a href=\"http:\/\/www.innocentdrinks.co.uk\/\" target=\"_blank\">Innocent Drinks<\/a>&rdquo; ha presentado un singular spot donde muestran el porqu&eacute; su p&uacute;blico deber&iacute;a comprarla y las consecuencias de no hacerlo.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Esta compa&ntilde;&iacute;a tiene el <b>compromiso de donar el 10% de sus ganancias<\/b> a distintas organizaciones de ayuda. Pero para que sus consumidores entiendan la importancia de esto, la agencia <a href=\"http:\/\/101london.co.uk\/\" target=\"_blank\">101<\/a> de Londres&nbsp;cre&oacute; un divertido spot llamado &ldquo;<a href=\"http:\/\/thegoodchain.org\/en\" target=\"_blank\">The Good Chain<\/a>&rdquo; (la buena cadena) el cual muestra <b>como una familia peruana se beneficia de esto<\/b> y todo lo negativo que tambi&eacute;n le podr&iacute;a pasar si es que la venta no se llegara a concluir.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Este spot ha sido tomado por algunos como una burla hacia nuestra cultura considerando que lo presentado no es del todo cierto, pero hay que considerar la parte creativa de ello y el prop&oacute;sito de la campa&ntilde;a la cual mediante la <b>s&aacute;tira<\/b>&nbsp;trata de mostrar el compromiso e ideolog&iacute;a que poseen.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Consecuencias en una familia peruana por no consumir Innocent Drink en el Reino Unido.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-6127","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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