{"id":6203,"date":"2014-02-05T21:46:22","date_gmt":"2014-02-05T21:46:22","guid":{"rendered":"https:\/\/mott.pe\/2014\/02\/05\/como-sera-facebook-dentro-de-10-anos\/"},"modified":"2022-01-21T11:52:15","modified_gmt":"2022-01-21T16:52:15","slug":"como-sera-facebook-dentro-de-10-anos","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/como-sera-facebook-dentro-de-10-anos\/","title":{"rendered":"\u00bfC\u00f3mo ser\u00e1 Facebook dentro de 10 a\u00f1os?"},"content":{"rendered":"<div><\/div>\n<div><span style=\"font-size: 14px;\"><img decoding=\"async\" style=\"width: 620px; height: 320px;\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/02\/05\/facebook-futuro-tom-ollerton.jpg\" alt=\"facebook futuro tom ollerton\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Ayer todo fue <b>Facebook, Facebook y m\u00e1s Facebook<\/b> por su d\u00e9cimo aniversario. Los muros atiborrados de videos \u201c<b>Look Back<\/b>\u201d y cu\u00e1nta noticia que pudiera aparecer acerca de la red social. Para meterle m\u00e1s candela al tema, el director de marketing de <b>We are Social<\/b>, <b>Tom Ollerton<\/b>, hizo una predicci\u00f3n sobre c\u00f3mo cambiar\u00e1 la red en los pr\u00f3ximos diez a\u00f1os.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">El art\u00edculo de Ollerton se basa en una conversaci\u00f3n que tuvo con su sobrina, quien utiliza redes como <b>WeChat<\/b> o <b>Snapchat<\/b>, cada una con un prop\u00f3sito diferente. \u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Cuando las redes sociales aparecieron su uso era diferente y se mov\u00eda en un entorno tambi\u00e9n diferente: uno m\u00e1s considerado y con m\u00e1s horas de consumo digital. Habr\u00e1 que tener en cuenta que las generaciones que conviven con Facebook son las que todo el d\u00eda est\u00e1n con el tel\u00e9fono en la mano. Con ello, lo nuevo de la red de <b>Zuckerberg<\/b> tiene que ir por el mismo lado. <\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">A esto hay que sumarle el \u00e9xito que aplicaciones como <b>WhatsApp<\/b>, WeChat o Snapchat est\u00e1n teniendo, las cuales desaf\u00edan el servicio de mensajer\u00eda de Facebook y por quienes deber\u00edan de pensar en algo que ofrezca algo diferente al usuario.<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">A su vez, Facebook debe fijar su mirada en nuevas estrategias que impulsen su <b>desarrollo en la publicidad<\/b> para as\u00ed llegar a un target m\u00e1s espec\u00edfico.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">La compra de Instagram ha sido un buen gol ya que con ello est\u00e1n en una posici\u00f3n privilegiada como l\u00edderes. Pero, como se\u00f1ala Ollerton, en diez a\u00f1os Facebook ser\u00e1 definida por los usuarios que est\u00e9n en su red y no por los que est\u00e1n ahora as\u00ed que van a tener que adaptarse a dos p\u00fablicos con gustos diferentes y que en muchas ocasiones son reacios entre ellos.<\/span><\/div>\n<div><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un an\u00e1lisis sobre el futuro de la red social en el 2024.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6203","post","type-post","status-publish","format-standard","hentry","category-fotografia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo ser\u00e1 Facebook dentro de 10 a\u00f1os? - mott.pe<\/title>\n<meta name=\"description\" content=\"Un an\u00e1lisis sobre el futuro de la red social en el 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/como-sera-facebook-dentro-de-10-anos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo ser\u00e1 Facebook dentro de 10 a\u00f1os? 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