{"id":6266,"date":"2014-03-05T23:31:42","date_gmt":"2014-03-05T23:31:42","guid":{"rendered":"https:\/\/mott.pe\/2014\/03\/05\/diet-coke-promoviendo-el-consumo-de-drogas\/"},"modified":"2014-03-05T23:31:42","modified_gmt":"2014-03-05T23:31:42","slug":"diet-coke-promoviendo-el-consumo-de-drogas","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/diet-coke-promoviendo-el-consumo-de-drogas\/","title":{"rendered":"\u00bfDiet Coke promoviendo el consumo de drogas?"},"content":{"rendered":"<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\"><b>Diet Coke<\/b> y la agencia <b>Droga5<\/b> han lanzado la nueva campa&ntilde;a de la conocida gaseosa levantando gran pol&eacute;mica por, supuestamente, incentivar el consumo de coca&iacute;na.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">&ldquo;<b>You&acute;re on<\/b>&rdquo; seguido por &ldquo;Diet Coke&rdquo; es la frase de esta nueva acci&oacute;n publicitaria que no pasar&iacute;a desapercibida si no fuera por que la palabra <b>COKE<\/b> es la que reluce m&aacute;s grande para dar a entender &ldquo;<b>You&acute;re on Coke<\/b>&rdquo; (est&aacute;s en coca&iacute;na).<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Ante las acusaciones la empresa respondi&oacute;: &ldquo;<em>Este anuncio es parte de la nueva campa&ntilde;a de Diet Coke, llamada &lsquo;You&rsquo;re On&rsquo; la cual celebra los logros de j&oacute;venes triunfadores en todos los aspectos de la vida y que recuerda que Diet Coke est&aacute; para apoyarlos en esos momentos cuando necesitan estar en sus mejores condiciones. Cada d&iacute;a, la gente joven alrededor del mundo experimenta momentos &lsquo;You&rsquo;re On&rsquo;, grandes y peque&ntilde;os. Puede ser una entrevista de trabajo o una en la televisi&oacute;n nacional, una primera cita o un examen final, la presentaci&oacute;n ante tu jefe o una actuaci&oacute;n frente a cientos de personas. El logo de Diet Coke es el centro de la campa&ntilde;a publicitaria. Diet Coke, de ninguna manera, aprueba o apoya el uso de cualquier sustancia ilegal<\/em>&rdquo;.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">La campa&ntilde;a fue lanzada el mes de febrero pata televisi&oacute;n y publicidad exterior y pretende difundir la filosof&iacute;a de vida de <b>Coca-Cola<\/b>, la felicidad y la importancia de vivir al m&aacute;ximo los grandes momentos.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/03\/05\/diet-coke-droga5-1.png\" style=\"width: 460px; height: 461px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/03\/05\/diet-coke-droga5-2.png\" style=\"width: 460px; height: 462px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/03\/05\/diet-coke-droga5.jpg\" style=\"width: 620px; height: 320px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un nuevo slogan de la agencia Droga5 con un singular detalle.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-6266","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfDiet Coke promoviendo el consumo de drogas? 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