{"id":6289,"date":"2014-03-13T00:33:16","date_gmt":"2014-03-13T00:33:16","guid":{"rendered":"https:\/\/mott.pe\/2014\/03\/13\/como-explicar-a-los-ninos-como-funciona-la-publicidad-en-internet\/"},"modified":"2022-01-21T15:05:40","modified_gmt":"2022-01-21T20:05:40","slug":"como-explicar-a-los-ninos-como-funciona-la-publicidad-en-internet","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/como-explicar-a-los-ninos-como-funciona-la-publicidad-en-internet\/","title":{"rendered":"\u00bfC\u00f3mo explicar a los ni\u00f1os c\u00f3mo funciona la publicidad en Internet?"},"content":{"rendered":"<div><\/div>\n<div><span style=\"font-size: 14px;\"><img decoding=\"async\" style=\"width: 620px; height: 320px;\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/03\/12\/internet-menores-iab.jpg\" alt=\"publicidad en internet explicaciones para ni\u00f1os\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Las nuevas generaciones pr\u00e1cticamente <b>nacen con una tablet bajo el brazo<\/b> y su comunicaci\u00f3n se diferencia de la nuestra por contener un vasto contenido de informaci\u00f3n online extra a la que nosotros nunca llegamos.<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Pero considerando que cada vez es menor la edad a la que empiezan su mundo online, esto tambi\u00e9n resulta ser una desventaja dado que ciertamente hay cosas que no entender\u00e1n.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Para que tengan conocimiento de la publicidad online, el <b>Interactive Advertising Bureau<\/b> (IAB) del Reino Unido ha lanzado un video animado que explica esto para as\u00ed evitarles unos cuantos dolores de cabeza a los padres.<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">En el podr\u00e1n aprender qu\u00e9 es y c\u00f3mo actuar frente a la publicidad online, a trav\u00e9s de este corto creado con la colaboraci\u00f3n del ilustrador <b>Dominic Owen<\/b> y el animador <b>Will Samuel\u00e9<\/b>.<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<p><iframe data-src=\"\/\/player.vimeo.com\/video\/87748773\" width=\"620\" height=\"348\" frameborder=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/87748773\" rel=\"nofollow\">IAB Animation<\/a> from <a href=\"https:\/\/vimeo.com\/user3108390\" rel=\"nofollow\">dom1986<\/a> on <a href=\"https:\/\/vimeo.com\" rel=\"nofollow\">Vimeo<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un video de ayuda para los padres con hijos que empiezan a navegar online.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6289","post","type-post","status-publish","format-standard","hentry","category-fotografia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo explicar a los ni\u00f1os c\u00f3mo funciona la publicidad en Internet? - mott.pe<\/title>\n<meta name=\"description\" content=\"Un video de ayuda para los padres con hijos que empiezan a navegar online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/como-explicar-a-los-ninos-como-funciona-la-publicidad-en-internet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo explicar a los ni\u00f1os c\u00f3mo funciona la publicidad en Internet? - mott.pe\" \/>\n<meta property=\"og:description\" content=\"Un video de ayuda para los padres con hijos que empiezan a navegar online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mott.pe\/noticias\/como-explicar-a-los-ninos-como-funciona-la-publicidad-en-internet\/\" \/>\n<meta property=\"og:site_name\" content=\"Noticias de Marketing y Tecnolog\u00eda | MOTT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mott.pe\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-13T00:33:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-21T20:05:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mott.pe\/uploads\/images\/2014\/03\/12\/internet-menores-iab.jpg\" \/>\n<meta name=\"author\" content=\"MOTT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MOTT\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mott.pe\/noticias\/como-explicar-a-los-ninos-como-funciona-la-publicidad-en-internet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/como-explicar-a-los-ninos-como-funciona-la-publicidad-en-internet\/\"},\"author\":{\"name\":\"MOTT\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897\"},\"headline\":\"\u00bfC\u00f3mo explicar a los ni\u00f1os c\u00f3mo funciona la publicidad en Internet?\",\"datePublished\":\"2014-03-13T00:33:16+00:00\",\"dateModified\":\"2022-01-21T20:05:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/como-explicar-a-los-ninos-como-funciona-la-publicidad-en-internet\/\"},\"wordCount\":161,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/como-explicar-a-los-ninos-como-funciona-la-publicidad-en-internet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/uploads\/images\/2014\/03\/12\/internet-menores-iab.jpg\",\"articleSection\":[\"Fotograf\u00eda\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mott.pe\/noticias\/como-explicar-a-los-ninos-como-funciona-la-publicidad-en-internet\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mott.pe\/noticias\/como-explicar-a-los-ninos-como-funciona-la-publicidad-en-internet\/\",\"url\":\"https:\/\/mott.pe\/noticias\/como-explicar-a-los-ninos-como-funciona-la-publicidad-en-internet\/\",\"name\":\"\u00bfC\u00f3mo explicar a los ni\u00f1os c\u00f3mo funciona la publicidad en Internet? 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