{"id":6403,"date":"2014-04-11T15:27:59","date_gmt":"2014-04-11T15:27:59","guid":{"rendered":"https:\/\/mott.pe\/2014\/04\/11\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/"},"modified":"2014-04-11T15:27:59","modified_gmt":"2014-04-11T15:27:59","slug":"la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/","title":{"rendered":"La marca de encendedores Zippo invita al p\u00fablico a compartir su dolor"},"content":{"rendered":"<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\"><span>La marca de encendedores <b>Zippo<\/b> no tiene mucha presencia publicitaria en el medio, sin embargo parece que quieren aparecer con su primera campa&ntilde;a publicitaria a nivel mundial la cual invita a su p&uacute;blico objetivo a compartir su dolor con otros.<\/span><\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\"><span>El personaje central de <b>#ShareThePain<\/b> se llama &ldquo;<b>Jax No Pain McFlame<\/b>&rdquo;, un rudo personaje que no conoce ni el dolor ni el miedo pero que tiene un punto d&eacute;bil como toda persona: perder su Zippo.<\/span><\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\"><span>La <a href=\"http:\/\/sharethepain.com\/\" target=\"_blank\">p&aacute;gina creada<\/a> para la ocasi&oacute;n invita al p&uacute;blico a compartir su experiencia de cuando perdieron uno de estos encendedores para luego hacerlas p&uacute;blicas y tal vez volver a darles a los protagonistas aquello que perdieron con tanto valor.<\/span><\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Divertido spot nos muestra que todos tenemos nuestro lado blando.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-6403","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La marca de encendedores Zippo invita al p\u00fablico a compartir su dolor - mott.pe<\/title>\n<meta name=\"description\" content=\"Divertido spot nos muestra que todos tenemos nuestro lado blando.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La marca de encendedores Zippo invita al p\u00fablico a compartir su dolor - mott.pe\" \/>\n<meta property=\"og:description\" content=\"Divertido spot nos muestra que todos tenemos nuestro lado blando.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/\" \/>\n<meta property=\"og:site_name\" content=\"Noticias de Marketing y Tecnolog\u00eda | MOTT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mott.pe\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-11T15:27:59+00:00\" \/>\n<meta name=\"author\" content=\"MOTT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MOTT\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/\"},\"author\":{\"name\":\"MOTT\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897\"},\"headline\":\"La marca de encendedores Zippo invita al p\u00fablico a compartir su dolor\",\"datePublished\":\"2014-04-11T15:27:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/\"},\"wordCount\":148,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/\",\"url\":\"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/\",\"name\":\"La marca de encendedores Zippo invita al p\u00fablico a compartir su dolor - mott.pe\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#website\"},\"datePublished\":\"2014-04-11T15:27:59+00:00\",\"description\":\"Divertido spot nos muestra que todos tenemos nuestro lado blando.\",\"breadcrumb\":{\"@id\":\"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mott.pe\/noticias\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La marca de encendedores Zippo invita al p\u00fablico a compartir su dolor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mott.pe\/noticias\/#website\",\"url\":\"https:\/\/mott.pe\/noticias\/\",\"name\":\"\u00daltimas noticias de la actualidad - Noticias Virales MOTT\",\"description\":\"Noticias de marketing digital, dise\u00f1o, fotograf\u00eda, tecnolog\u00eda y actualidad\",\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mott.pe\/noticias\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\",\"name\":\"MOTT\",\"url\":\"https:\/\/mott.pe\/noticias\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png\",\"width\":294,\"height\":294,\"caption\":\"MOTT\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mott.pe\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897\",\"name\":\"MOTT\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg\",\"caption\":\"MOTT\"},\"sameAs\":[\"asaavedra\"],\"url\":\"https:\/\/mott.pe\/noticias\/author\/mott\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La marca de encendedores Zippo invita al p\u00fablico a compartir su dolor - mott.pe","description":"Divertido spot nos muestra que todos tenemos nuestro lado blando.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/","og_locale":"es_ES","og_type":"article","og_title":"La marca de encendedores Zippo invita al p\u00fablico a compartir su dolor - mott.pe","og_description":"Divertido spot nos muestra que todos tenemos nuestro lado blando.","og_url":"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/","og_site_name":"Noticias de Marketing y Tecnolog\u00eda | MOTT","article_publisher":"https:\/\/www.facebook.com\/mott.pe\/","article_published_time":"2014-04-11T15:27:59+00:00","author":"MOTT","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"MOTT","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/#article","isPartOf":{"@id":"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/"},"author":{"name":"MOTT","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897"},"headline":"La marca de encendedores Zippo invita al p\u00fablico a compartir su dolor","datePublished":"2014-04-11T15:27:59+00:00","mainEntityOfPage":{"@id":"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/"},"wordCount":148,"commentCount":0,"publisher":{"@id":"https:\/\/mott.pe\/noticias\/#organization"},"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/","url":"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/","name":"La marca de encendedores Zippo invita al p\u00fablico a compartir su dolor - mott.pe","isPartOf":{"@id":"https:\/\/mott.pe\/noticias\/#website"},"datePublished":"2014-04-11T15:27:59+00:00","description":"Divertido spot nos muestra que todos tenemos nuestro lado blando.","breadcrumb":{"@id":"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mott.pe\/noticias\/la-marca-de-encendedores-zippo-invita-al-publico-a-compartir-su-dolor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mott.pe\/noticias\/"},{"@type":"ListItem","position":2,"name":"La marca de encendedores Zippo invita al p\u00fablico a compartir su dolor"}]},{"@type":"WebSite","@id":"https:\/\/mott.pe\/noticias\/#website","url":"https:\/\/mott.pe\/noticias\/","name":"\u00daltimas noticias de la actualidad - Noticias Virales MOTT","description":"Noticias de marketing digital, dise\u00f1o, fotograf\u00eda, tecnolog\u00eda y actualidad","publisher":{"@id":"https:\/\/mott.pe\/noticias\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mott.pe\/noticias\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/mott.pe\/noticias\/#organization","name":"MOTT","url":"https:\/\/mott.pe\/noticias\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png","width":294,"height":294,"caption":"MOTT"},"image":{"@id":"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mott.pe\/"]},{"@type":"Person","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897","name":"MOTT","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/image\/","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg","caption":"MOTT"},"sameAs":["asaavedra"],"url":"https:\/\/mott.pe\/noticias\/author\/mott\/"}]}},"_links":{"self":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts\/6403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/comments?post=6403"}],"version-history":[{"count":0,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts\/6403\/revisions"}],"wp:attachment":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/media?parent=6403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/categories?post=6403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/tags?post=6403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}