{"id":6487,"date":"2014-05-06T16:24:41","date_gmt":"2014-05-06T16:24:41","guid":{"rendered":"https:\/\/mott.pe\/2014\/05\/06\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/"},"modified":"2022-01-17T09:54:17","modified_gmt":"2022-01-17T14:54:17","slug":"mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/","title":{"rendered":"McDonald\u2019s cambia los juguetes de su Cajita Feliz por ebooks"},"content":{"rendered":"<div><\/div>\n<div><span style=\"font-size: 14px;\"><img decoding=\"async\" style=\"width: 620px; height: 320px;\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/05\/06\/mcdonalds-ebook-1.jpg\" alt=\"mcdonalds ebook\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Los juguetes de la <b>Cajita Feliz<\/b> de <b>McDonald\u00b4s<\/b> son un excelente enganche que ha servido de excusa para que los ni\u00f1os de muchos pa\u00edses pidan este combo sin considerar que est\u00e1n poniendo su salud en riesgo, tema que por ser ni\u00f1os adem\u00e1s no est\u00e1 en su agenda de metas del a\u00f1o.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Pero ya son muchos a\u00f1os, demasiados, los que han sido explotados con este formato. Si bien es un \u00e9xito, la empresa tambi\u00e9n tiene que <b>adecuase a la \u00e9poca en que vivimos<\/b> y ofrecer algo que no solamente sea m\u00e1s moderno sino que tambi\u00e9n sea m\u00e1s apropiado para el desarrollo de la inteligencia del infante.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Con esto, la famosa cadena de los arcos dorados en el Reino Unido ha decidido dejar de lado los juguetes para subirse al tren de la digitalizaci\u00f3n con <b>ebooks descargables<\/b> que buscar\u00e1n ganarse un p\u00fablico que tambi\u00e9n considere un cambio necesario.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Es por eso que a lo largo de este mes, el men\u00fa infantil de McDonald\u2019s, en colaboraci\u00f3n con la editorial online <b>Kobo<\/b>, ofrecer\u00e1 a los ni\u00f1os tres descargas gratuitas de la saga literaria \u201cLos Siete Secretos\u201d de <b>Enid Blyton<\/b>, logrando adem\u00e1s con ello convertirse en el mayor distribuidor de ebooks en Reino Unido, temporalmente.<\/span><\/div>\n<div><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La perfecta soluci\u00f3n para crear una generaci\u00f3n de j\u00f3venes m\u00e1s interesados en la cultura.<\/p>\n","protected":false},"author":22,"featured_media":6488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fotografia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McDonald\u2019s cambia los juguetes de su Cajita Feliz por ebooks - mott.pe<\/title>\n<meta name=\"description\" content=\"La perfecta soluci\u00f3n para crear una generaci\u00f3n de j\u00f3venes m\u00e1s interesados en la cultura.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald\u2019s cambia los juguetes de su Cajita Feliz por ebooks - mott.pe\" \/>\n<meta property=\"og:description\" content=\"La perfecta soluci\u00f3n para crear una generaci\u00f3n de j\u00f3venes m\u00e1s interesados en la cultura.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/\" \/>\n<meta property=\"og:site_name\" content=\"Noticias de Marketing y Tecnolog\u00eda | MOTT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mott.pe\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-06T16:24:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-17T14:54:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/mcdonalds-ebook-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MOTT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MOTT\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/\"},\"author\":{\"name\":\"MOTT\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897\"},\"headline\":\"McDonald\u2019s cambia los juguetes de su Cajita Feliz por ebooks\",\"datePublished\":\"2014-05-06T16:24:41+00:00\",\"dateModified\":\"2022-01-17T14:54:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/\"},\"wordCount\":231,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/mcdonalds-ebook-1.jpg\",\"articleSection\":[\"Fotograf\u00eda\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/\",\"url\":\"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/\",\"name\":\"McDonald\u2019s cambia los juguetes de su Cajita Feliz por ebooks - mott.pe\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/mcdonalds-ebook-1.jpg\",\"datePublished\":\"2014-05-06T16:24:41+00:00\",\"dateModified\":\"2022-01-17T14:54:17+00:00\",\"description\":\"La perfecta soluci\u00f3n para crear una generaci\u00f3n de j\u00f3venes m\u00e1s interesados en la cultura.\",\"breadcrumb\":{\"@id\":\"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/#primaryimage\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/mcdonalds-ebook-1.jpg\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/mcdonalds-ebook-1.jpg\",\"width\":620,\"height\":320,\"caption\":\"mcdonalds-ebook\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mott.pe\/noticias\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"McDonald\u2019s cambia los juguetes de su Cajita Feliz por ebooks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mott.pe\/noticias\/#website\",\"url\":\"https:\/\/mott.pe\/noticias\/\",\"name\":\"\u00daltimas noticias de la actualidad - Noticias Virales MOTT\",\"description\":\"Noticias de marketing digital, dise\u00f1o, fotograf\u00eda, tecnolog\u00eda y actualidad\",\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mott.pe\/noticias\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\",\"name\":\"MOTT\",\"url\":\"https:\/\/mott.pe\/noticias\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png\",\"width\":294,\"height\":294,\"caption\":\"MOTT\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mott.pe\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897\",\"name\":\"MOTT\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg\",\"caption\":\"MOTT\"},\"sameAs\":[\"asaavedra\"],\"url\":\"https:\/\/mott.pe\/noticias\/author\/mott\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"McDonald\u2019s cambia los juguetes de su Cajita Feliz por ebooks - mott.pe","description":"La perfecta soluci\u00f3n para crear una generaci\u00f3n de j\u00f3venes m\u00e1s interesados en la cultura.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/","og_locale":"es_ES","og_type":"article","og_title":"McDonald\u2019s cambia los juguetes de su Cajita Feliz por ebooks - mott.pe","og_description":"La perfecta soluci\u00f3n para crear una generaci\u00f3n de j\u00f3venes m\u00e1s interesados en la cultura.","og_url":"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/","og_site_name":"Noticias de Marketing y Tecnolog\u00eda | MOTT","article_publisher":"https:\/\/www.facebook.com\/mott.pe\/","article_published_time":"2014-05-06T16:24:41+00:00","article_modified_time":"2022-01-17T14:54:17+00:00","og_image":[{"width":620,"height":320,"url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/mcdonalds-ebook-1.jpg","type":"image\/jpeg"}],"author":"MOTT","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"MOTT","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/#article","isPartOf":{"@id":"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/"},"author":{"name":"MOTT","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897"},"headline":"McDonald\u2019s cambia los juguetes de su Cajita Feliz por ebooks","datePublished":"2014-05-06T16:24:41+00:00","dateModified":"2022-01-17T14:54:17+00:00","mainEntityOfPage":{"@id":"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/"},"wordCount":231,"commentCount":0,"publisher":{"@id":"https:\/\/mott.pe\/noticias\/#organization"},"image":{"@id":"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/#primaryimage"},"thumbnailUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/mcdonalds-ebook-1.jpg","articleSection":["Fotograf\u00eda"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/","url":"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/","name":"McDonald\u2019s cambia los juguetes de su Cajita Feliz por ebooks - mott.pe","isPartOf":{"@id":"https:\/\/mott.pe\/noticias\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/#primaryimage"},"image":{"@id":"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/#primaryimage"},"thumbnailUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/mcdonalds-ebook-1.jpg","datePublished":"2014-05-06T16:24:41+00:00","dateModified":"2022-01-17T14:54:17+00:00","description":"La perfecta soluci\u00f3n para crear una generaci\u00f3n de j\u00f3venes m\u00e1s interesados en la cultura.","breadcrumb":{"@id":"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/#primaryimage","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/mcdonalds-ebook-1.jpg","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/mcdonalds-ebook-1.jpg","width":620,"height":320,"caption":"mcdonalds-ebook"},{"@type":"BreadcrumbList","@id":"https:\/\/mott.pe\/noticias\/mcdonalds-cambia-los-juguetes-de-su-cajita-feliz-por-ebooks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mott.pe\/noticias\/"},{"@type":"ListItem","position":2,"name":"McDonald\u2019s cambia los juguetes de su Cajita Feliz por ebooks"}]},{"@type":"WebSite","@id":"https:\/\/mott.pe\/noticias\/#website","url":"https:\/\/mott.pe\/noticias\/","name":"\u00daltimas noticias de la actualidad - Noticias Virales MOTT","description":"Noticias de marketing digital, dise\u00f1o, fotograf\u00eda, tecnolog\u00eda y actualidad","publisher":{"@id":"https:\/\/mott.pe\/noticias\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mott.pe\/noticias\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/mott.pe\/noticias\/#organization","name":"MOTT","url":"https:\/\/mott.pe\/noticias\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png","width":294,"height":294,"caption":"MOTT"},"image":{"@id":"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mott.pe\/"]},{"@type":"Person","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897","name":"MOTT","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/image\/","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg","caption":"MOTT"},"sameAs":["asaavedra"],"url":"https:\/\/mott.pe\/noticias\/author\/mott\/"}]}},"_links":{"self":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts\/6487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/comments?post=6487"}],"version-history":[{"count":2,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts\/6487\/revisions"}],"predecessor-version":[{"id":97100,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts\/6487\/revisions\/97100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/media\/6488"}],"wp:attachment":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/media?parent=6487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/categories?post=6487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/tags?post=6487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}