{"id":6729,"date":"2014-06-09T20:18:03","date_gmt":"2014-06-09T20:18:03","guid":{"rendered":"https:\/\/mott.pe\/2014\/06\/09\/una-nueva-campana-de-coca-cola-que-los-aleja-de-su-felicidad\/"},"modified":"2014-06-09T20:18:03","modified_gmt":"2014-06-09T20:18:03","slug":"una-nueva-campana-de-coca-cola-que-los-aleja-de-su-felicidad","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/una-nueva-campana-de-coca-cola-que-los-aleja-de-su-felicidad\/","title":{"rendered":"Una nueva campa\u00f1a de Coca-Cola que los aleja de su felicidad"},"content":{"rendered":"<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\"><b>Coca-Cola<\/b> siempre ha estado en boca de todos por las buenas acciones publicitarias que manejan y por la buena vibra que se siente que tienen con los dem&aacute;s. Pero una &uacute;ltima campa&ntilde;a realizada ha planteado, sin querer, una incognita que ha sido de muchos dolores para la compa&ntilde;&iacute;a. &iquest;Cu&aacute;l? El contenido proteico de la bebida.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">&ldquo;<b>Happy Cycle<\/b>&rdquo; es una divertida m&aacute;quina estilo <b>Rube Goldberg<\/b> la cual entrega una lata gratis a todo aquel que pedalee una bicicleta por 20 minutos, lo que se lee, seg&uacute;n la misma empresa, como <b>140 calor&iacute;as<\/b> quemadas, misma cantidad que lleva cada lata.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Pero la cosa es la siguiente: el anuncio tambi&eacute;n refleja el costo f&iacute;sico que representa para una persona normal deshacerse del porcentaje de calor&iacute;as que tienen los casi <b>400 ml<\/b> del refresco de lata que va a consumir. A esto se le suma que en la campa&ntilde;a el p&uacute;blico quema 140 calor&iacute;as y como premio&hellip;..volverlas a subir.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">De acuerdo con el portal <b>Consumerist<\/b>, un portavoz de Coca-Cola explic&oacute; que la campa&ntilde;a sirve para mostrar &ldquo;<em>los momentos de alegr&iacute;a y sorpresa<\/em>&rdquo; de la empresa, as&iacute; como para abordar el tema del balance energ&eacute;tico de una forma m&aacute;s amena, cosa que sali&oacute; mal y que, seg&uacute;n la presidenta de la agencia de consultor&iacute;a de marcas <b>Ries &amp; Ries<\/b>, <b>Laura Ries<\/b>, s&oacute;lo muestra el por qu&eacute; los consumidores no deben tomar su producto. Agreg&oacute;: &ldquo;<em>Veintitr&eacute;s minutos de ejercicio en una bicicleta no es nada divertido para la mayor&iacute;a de las personas<\/em>&rdquo;.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Una singular movida de Coca-Cola que no estuvo muy bien pensada.<\/p>\n","protected":false},"author":22,"featured_media":6730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-6729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Una nueva campa\u00f1a de Coca-Cola que los aleja de su felicidad - mott.pe<\/title>\n<meta name=\"description\" content=\"Una singular movida de Coca-Cola que no estuvo muy bien pensada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/una-nueva-campana-de-coca-cola-que-los-aleja-de-su-felicidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una nueva campa\u00f1a de Coca-Cola que los aleja de su felicidad - 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