{"id":6737,"date":"2014-06-10T16:13:11","date_gmt":"2014-06-10T16:13:11","guid":{"rendered":"https:\/\/mott.pe\/2014\/06\/10\/los-espectadores-de-un-cine-se-dan-con-una-inesperada-sorpresa-que-los-impactara\/"},"modified":"2014-06-10T16:13:11","modified_gmt":"2014-06-10T16:13:11","slug":"los-espectadores-de-un-cine-se-dan-con-una-inesperada-sorpresa-que-los-impactara","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/los-espectadores-de-un-cine-se-dan-con-una-inesperada-sorpresa-que-los-impactara\/","title":{"rendered":"Los espectadores de un cine se dan con una inesperada sorpresa que los impactar\u00e1"},"content":{"rendered":"<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Muchas marcas automotrices hacen hasta lo imposible para hacer que sus veh&iacute;culos sean los m&aacute;s seguros, cosa que si bien vale mucho al final no hay los resultados esperados dado que junto a esto va la <b>responsabilidad y atenci&oacute;n<\/b> del conductor a la hora de conducir, la cual muchas veces tiene la culpa.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Con el fin de mostrar al p&uacute;blico la importancia de manejar siempre mirando hacia adelante y de no estar distra&iacute;dos con lo que nos rodea, como nuestros smartphones, <b>Volkswagen<\/b> present&oacute; una original campa&ntilde;a en la que un grupo de espectadores de un cine tuvieron la oportunidad de vivir uno de estos tipos de accidente.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">&ldquo;<b>Eyes on the road<\/b>&rdquo; (ojos en el camino) fue creada por la gente de la agencia <b>Ogilvy<\/b> de Beijing y para su realizaci&oacute;n se cont&oacute; con la ayuda de un trasmisor especial que captaba los tel&eacute;fonos m&oacute;viles del p&uacute;blico para hacerlos sonar. Antes de esto, un video era trasmitido en la pantalla donde se ve a un a una persona manejando por la calle, situaci&oacute;n que interact&uacute;a con los tel&eacute;fonos del p&uacute;blico cuando comienzan a sonar. &iquest;Qu&eacute; pasa cuando todos bajan la mirada para atenderlo? Lo que sucede en la vida real: <b>accidentes<\/b>.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Campa\u00f1a de Volkswagen muestra lo que puede pasar si contestamos el celular mientras conducimos.<\/p>\n","protected":false},"author":22,"featured_media":6738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-6737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los espectadores de un cine se dan con una inesperada sorpresa que los impactar\u00e1 - mott.pe<\/title>\n<meta name=\"description\" content=\"Campa\u00f1a de Volkswagen muestra lo que puede pasar si contestamos el celular mientras conducimos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/los-espectadores-de-un-cine-se-dan-con-una-inesperada-sorpresa-que-los-impactara\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los espectadores de un cine se dan con una inesperada sorpresa que los impactar\u00e1 - 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