{"id":6839,"date":"2014-06-26T17:06:23","date_gmt":"2014-06-26T17:06:23","guid":{"rendered":"https:\/\/mott.pe\/2014\/06\/26\/cuando-fue-que-correr-como-una-nina-se-convirtio-en-un-insulto\/"},"modified":"2014-06-26T17:06:23","modified_gmt":"2014-06-26T17:06:23","slug":"cuando-fue-que-correr-como-una-nina-se-convirtio-en-un-insulto","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/cuando-fue-que-correr-como-una-nina-se-convirtio-en-un-insulto\/","title":{"rendered":"\u00bfCu\u00e1ndo fue que \u201ccorrer como una ni\u00f1a\u201d se convirti\u00f3 en un insulto?"},"content":{"rendered":"<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Desde peque&ntilde;os todos crecemos con algunas premisas que ciertamente modifican nuestra conducta pero no de forma positiva necesariamente. &ldquo;Los hombres no deben llorar&rdquo;, &ldquo;el volley es para mujeres&rdquo;, &ldquo;corres como una chica&rdquo;; esta &uacute;ltima premisa la que <b>Procter &amp; Gamble<\/b> usa para la &uacute;ltima campa&ntilde;a de toallas higi&eacute;nicas <b>Always<\/b> de una excelente manera para dejar bien en claro que las mujeres pueden hacer todo como cualquier hombre.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Creada por <b>Leo Burnett<\/b> de Chicago, &ldquo;<b>Always #LikeAGirl<\/b>&rdquo; muestra distintos castings realizados a distintas personas donde se les indica que act&uacute;en bajo la premisa &ldquo;corre como una chica&rdquo;. &iquest;El resultado? Escenas donde la mujer queda como una mujer que no sabe hacer bien las cosas y, bajo la percepci&oacute;n de todos, es ridiculizada.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">&iquest;Pero qu&eacute; pasa cuando se les pide a un grupo de ellas que act&uacute;en como realmente son? <b>La realidad es totalmente otra<\/b>.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Esta campa&ntilde;a fue realizada luego que un estudio de la marca indicara que la mitad de las adolescentes <b>pierden confianza en s&iacute; mismas<\/b> luego de la llegada de su primer periodo por creer que tienen que ser este tipo de jovencitas que de mala manera se idealizan.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Procter &#038; Gamble lo vuelve a hacer!!<\/p>\n","protected":false},"author":22,"featured_media":6840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-6839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfCu\u00e1ndo fue que \u201ccorrer como una ni\u00f1a\u201d se convirti\u00f3 en un insulto? 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