{"id":687,"date":"2015-03-12T11:26:49","date_gmt":"2015-03-12T11:26:49","guid":{"rendered":"https:\/\/mott.pe\/2015\/03\/12\/una-estrategia-de-sampling-donde-el-arte-es-un-importante-exponente\/"},"modified":"2015-03-12T11:26:49","modified_gmt":"2015-03-12T11:26:49","slug":"una-estrategia-de-sampling-donde-el-arte-es-un-importante-exponente","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/una-estrategia-de-sampling-donde-el-arte-es-un-importante-exponente\/","title":{"rendered":"Una estrategia de sampling donde el arte es un importante exponente"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">La marca de bebidas alcoh&oacute;licas <b>Fernet Branca<\/b> est&aacute; de aniversario y por sus 170 a&ntilde;os han lanzado una campa&ntilde;a en la que han decidido darles a sus consumidores una prueba de su licor pero utilizando un cup&oacute;n como ninguno que lleva el sampling a un terreno poco explorado: el arte.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">&ldquo;<b>The bitter voucher<\/b>&rdquo; (El cup&oacute;n amargo) es el nombre de esta estrategia creada por la gente de la agencia <b>Ogilvy<\/b> de Dinamarca en donde un artista crea un poster con cupones desprendibles en su parte inferior, pero creados a mano de la manera m&aacute;s art&iacute;stica para que cada uno de estos sea una obra de arte por separado.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Esta campa&ntilde;a nos muestra que el sampling puede ser algo divertido si es que la creatividad est&aacute; a la orden del d&iacute;a, tal como lo hicieron las marcas <b>Hellman&acute;s<\/b> y <b>Fantastic Delites<\/b> para promocionar sus nuevas recetas caseras &nbsp;con mayonesa y snacks sabor a queso, respectivamente.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<p style=\"text-align: center;\"> \t<iframe allowfullscreen=\"\" frameborder=\"0\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/gttofei5xuI\" width=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p> \t&nbsp;<\/p>\n<p style=\"text-align: center;\"> \t<iframe allowfullscreen=\"\" frameborder=\"0\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/LvXnYNexc7w\" width=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQui\u00e9n dijo que las muestras de productos tienen que ser aburridas?<\/p>\n","protected":false},"author":22,"featured_media":688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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