{"id":6884,"date":"2014-07-02T23:08:42","date_gmt":"2014-07-02T23:08:42","guid":{"rendered":"https:\/\/mott.pe\/2014\/07\/02\/cigarros-sin-humo-la-carta-bajo-la-manga-de-philip-morris\/"},"modified":"2014-07-02T23:08:42","modified_gmt":"2014-07-02T23:08:42","slug":"cigarros-sin-humo-la-carta-bajo-la-manga-de-philip-morris","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/cigarros-sin-humo-la-carta-bajo-la-manga-de-philip-morris\/","title":{"rendered":"Cigarros sin humo, la carta bajo la manga de Philip Morris"},"content":{"rendered":"<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\"><img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/07\/02\/marlboro-eqos.jpg\" style=\"width: 620px; height: 320px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Las leyes contra el consumo de cigarro en lugares p&uacute;blicos y los altos impuestos que les ponen est&aacute;n haciendo que el consumo de tabaco se comience a estancar en todo el mundo, situaci&oacute;n a la que la tabacalera <b>Philip Morris<\/b> piensa sacar la vuelta gracias a un nuevo producto que est&aacute; dando mucho que hablar.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Este nuevo producto, bautizado con el nombre de <b>iQOS<\/b>, es un dispositivo que calienta el tabaco en lugar de quemarlo para que emita un a clase de vapor para el consumo. Junto a esto, los fabricantes de <b>Marlboro<\/b> vender&aacute;n &ldquo;<b>sticks<\/b>&rdquo; (cargas) que har&aacute;n que uno tenga la sensaci&oacute;n de estar fumando tabaco convencional.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Gracias a esta nueva estrategia de ventas es que Philip Morris pretende dar un aceler&oacute;n a sus ventas y beneficios en un plazo de entre 3 y 4 a&ntilde;os. Seg&uacute;n <b>Andre Calantzopoulos<\/b>, CEO de la empresa, cuando se alcancen las 30,000 millones de unidades vendidas de este nuevo producto, la tabacalera estima conseguir m&aacute;rgenes de beneficios de 700 millones de d&oacute;lares aproximadamente, cantidad suficiente para sanear las cuentas de la compa&ntilde;&iacute;a.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\"><b>iQOS<\/b> saldr&aacute; a la venta el &uacute;ltimo trimestre del a&ntilde;o en Jap&oacute;n e Italia para luego llegar a m&aacute;s mercados cuyas nuevas leyes lo permitan.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/07\/02\/iqos-philip-morris.jpg\" style=\"width: 465px; height: 612px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div style=\"text-align: center;\"> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nuevos vaporizadores de tabaco para seguir tentando al vicio.<\/p>\n","protected":false},"author":22,"featured_media":6885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-6884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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