{"id":6912,"date":"2014-07-08T11:43:55","date_gmt":"2014-07-08T11:43:55","guid":{"rendered":"https:\/\/mott.pe\/2014\/07\/08\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/"},"modified":"2014-07-08T11:43:55","modified_gmt":"2014-07-08T11:43:55","slug":"adios-a-la-seriedad-con-los-nuevos-helados-de-unilever","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/","title":{"rendered":"Adi\u00f3s a la seriedad con los nuevos helados de Unilever"},"content":{"rendered":"<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Comer helados debe ser sin&oacute;nimo no s&oacute;lo sabor sino que tamb&eacute;n de alegr&iacute;a. Por ello, la marca <b>Wall<\/b> de <b>Unilever<\/b> lanz&oacute; una nueva campa&ntilde;a que busca quitarle la seriedad al d&iacute;a con una acci&oacute;n que busca a todos alegrar.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">&ldquo;<b>Goodbye serious<\/b>&rdquo; (adi&oacute;s seriedad) fue creado por la agencia <b>DDB<\/b> de Bogot&aacute; y consisti&oacute; en algo muy simple: cambiar una cl&aacute;sica silla de la calle en una cuyo dise&ntilde;o hace que se mueva de arriba para abajo por ambos lados, como si de un &ldquo;<b>sube y baja<\/b>&rdquo; se tratara.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Fue as&iacute; como muchas personas pudieron hacerle un giro a sus d&iacute;as; sorprendi&eacute;ndolos y llev&aacute;ndolos de regreso a su infancia por un momento que puede significar mucho en la vida de uno.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un peque\u00f1o cambio en nuestro d\u00eda a d\u00eda para darle m\u00e1s alegr\u00eda.<\/p>\n","protected":false},"author":22,"featured_media":6913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-6912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adi\u00f3s a la seriedad con los nuevos helados de Unilever - mott.pe<\/title>\n<meta name=\"description\" content=\"Un peque\u00f1o cambio en nuestro d\u00eda a d\u00eda para darle m\u00e1s alegr\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adi\u00f3s a la seriedad con los nuevos helados de Unilever - mott.pe\" \/>\n<meta property=\"og:description\" content=\"Un peque\u00f1o cambio en nuestro d\u00eda a d\u00eda para darle m\u00e1s alegr\u00eda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/\" \/>\n<meta property=\"og:site_name\" content=\"Noticias de Marketing y Tecnolog\u00eda | MOTT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mott.pe\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-08T11:43:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/wall-ddb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"MOTT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MOTT\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/\"},\"author\":{\"name\":\"MOTT\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897\"},\"headline\":\"Adi\u00f3s a la seriedad con los nuevos helados de Unilever\",\"datePublished\":\"2014-07-08T11:43:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/\"},\"wordCount\":173,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/wall-ddb.png\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/\",\"url\":\"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/\",\"name\":\"Adi\u00f3s a la seriedad con los nuevos helados de Unilever - mott.pe\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/wall-ddb.png\",\"datePublished\":\"2014-07-08T11:43:55+00:00\",\"description\":\"Un peque\u00f1o cambio en nuestro d\u00eda a d\u00eda para darle m\u00e1s alegr\u00eda.\",\"breadcrumb\":{\"@id\":\"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/#primaryimage\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/wall-ddb.png\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/wall-ddb.png\",\"width\":620,\"height\":320},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mott.pe\/noticias\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adi\u00f3s a la seriedad con los nuevos helados de Unilever\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mott.pe\/noticias\/#website\",\"url\":\"https:\/\/mott.pe\/noticias\/\",\"name\":\"\u00daltimas noticias de la actualidad - Noticias Virales MOTT\",\"description\":\"Noticias de marketing digital, dise\u00f1o, fotograf\u00eda, tecnolog\u00eda y actualidad\",\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mott.pe\/noticias\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\",\"name\":\"MOTT\",\"url\":\"https:\/\/mott.pe\/noticias\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png\",\"width\":294,\"height\":294,\"caption\":\"MOTT\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mott.pe\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897\",\"name\":\"MOTT\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg\",\"caption\":\"MOTT\"},\"sameAs\":[\"asaavedra\"],\"url\":\"https:\/\/mott.pe\/noticias\/author\/mott\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adi\u00f3s a la seriedad con los nuevos helados de Unilever - mott.pe","description":"Un peque\u00f1o cambio en nuestro d\u00eda a d\u00eda para darle m\u00e1s alegr\u00eda.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/","og_locale":"es_ES","og_type":"article","og_title":"Adi\u00f3s a la seriedad con los nuevos helados de Unilever - mott.pe","og_description":"Un peque\u00f1o cambio en nuestro d\u00eda a d\u00eda para darle m\u00e1s alegr\u00eda.","og_url":"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/","og_site_name":"Noticias de Marketing y Tecnolog\u00eda | MOTT","article_publisher":"https:\/\/www.facebook.com\/mott.pe\/","article_published_time":"2014-07-08T11:43:55+00:00","og_image":[{"width":620,"height":320,"url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/wall-ddb.png","type":"image\/png"}],"author":"MOTT","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"MOTT","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/#article","isPartOf":{"@id":"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/"},"author":{"name":"MOTT","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897"},"headline":"Adi\u00f3s a la seriedad con los nuevos helados de Unilever","datePublished":"2014-07-08T11:43:55+00:00","mainEntityOfPage":{"@id":"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/"},"wordCount":173,"commentCount":0,"publisher":{"@id":"https:\/\/mott.pe\/noticias\/#organization"},"image":{"@id":"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/#primaryimage"},"thumbnailUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/wall-ddb.png","inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/","url":"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/","name":"Adi\u00f3s a la seriedad con los nuevos helados de Unilever - mott.pe","isPartOf":{"@id":"https:\/\/mott.pe\/noticias\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/#primaryimage"},"image":{"@id":"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/#primaryimage"},"thumbnailUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/wall-ddb.png","datePublished":"2014-07-08T11:43:55+00:00","description":"Un peque\u00f1o cambio en nuestro d\u00eda a d\u00eda para darle m\u00e1s alegr\u00eda.","breadcrumb":{"@id":"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/#primaryimage","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/wall-ddb.png","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/wall-ddb.png","width":620,"height":320},{"@type":"BreadcrumbList","@id":"https:\/\/mott.pe\/noticias\/adios-a-la-seriedad-con-los-nuevos-helados-de-unilever\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mott.pe\/noticias\/"},{"@type":"ListItem","position":2,"name":"Adi\u00f3s a la seriedad con los nuevos helados de Unilever"}]},{"@type":"WebSite","@id":"https:\/\/mott.pe\/noticias\/#website","url":"https:\/\/mott.pe\/noticias\/","name":"\u00daltimas noticias de la actualidad - Noticias Virales MOTT","description":"Noticias de marketing digital, dise\u00f1o, fotograf\u00eda, tecnolog\u00eda y actualidad","publisher":{"@id":"https:\/\/mott.pe\/noticias\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mott.pe\/noticias\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/mott.pe\/noticias\/#organization","name":"MOTT","url":"https:\/\/mott.pe\/noticias\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png","width":294,"height":294,"caption":"MOTT"},"image":{"@id":"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mott.pe\/"]},{"@type":"Person","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897","name":"MOTT","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/image\/","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg","caption":"MOTT"},"sameAs":["asaavedra"],"url":"https:\/\/mott.pe\/noticias\/author\/mott\/"}]}},"_links":{"self":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts\/6912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/comments?post=6912"}],"version-history":[{"count":0,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts\/6912\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/media\/6913"}],"wp:attachment":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/media?parent=6912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/categories?post=6912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/tags?post=6912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}