{"id":6935,"date":"2014-07-12T01:51:41","date_gmt":"2014-07-12T01:51:41","guid":{"rendered":"https:\/\/mott.pe\/2014\/07\/12\/quien-gano-el-partido-de-las-marcas-deportivas-en-el-mundial\/"},"modified":"2014-07-12T01:51:41","modified_gmt":"2014-07-12T01:51:41","slug":"quien-gano-el-partido-de-las-marcas-deportivas-en-el-mundial","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/quien-gano-el-partido-de-las-marcas-deportivas-en-el-mundial\/","title":{"rendered":"\u00bfQui\u00e9n gan\u00f3 el partido de las marcas deportivas en el Mundial?"},"content":{"rendered":"<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\"><img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2014\/07\/11\/adidas-nike.jpg\" style=\"width: 620px; height: 320px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Estamos a poco de saber qui&eacute;n ser&aacute; el nuevo campe&oacute;n del f&uacute;tbol mundial. Sin embargo, el mundial de las marcas deportivas (Adidas &ndash; Nike) ya lleg&oacute; a su fin y hay un claro ganador en esto.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">La cosa va as&iacute;: <b>Alemania<\/b> y <b>Argentina<\/b> son ambas vestidas por <b>Adidas<\/b>. Ellos ganaron en semifinales a las selecciones patrocinadas por <b>Nike<\/b>: <b>Brasil<\/b> la primera y <b>Holanda<\/b> la segunda. Dado esto, la final del Mundial Brasil 2014 se dar&aacute; entre dos equipos auspiciados por Adidas.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\"><b>John Kristick<\/b>, Global Chief Executive Officer de la agencia <b>GroupM<\/b>, declar&oacute; que &quot;<em>Patrocinar a los equipos finalistas es el gran premio al que aspiran las marcas<\/em>&quot;. A&ntilde;adi&oacute;: &quot;<em>Se traduce en ventas inmediatas en los pa&iacute;ses ganadores. Sin embargo, estos equipos son fuerzas motrices del f&uacute;tbol y, ganen o pierdan, sus ventas seguir&aacute;n siendo fuertes<\/em>&quot;.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Por su parte, <b>Tom Ramsden<\/b>, director de marketing de Adidas, manifest&oacute;: &quot;<em>La Copa de la FIFA crea un efecto de halo que beneficia a la marca. Un halo que se traduce en un incremento de ventas. Se ver&aacute; as&iacute; un crecimiento en las ventas y la visibilidad de la marca en todos los mercados<\/em>&quot;. Con esta declaraci&oacute;n Adidas indica que las estrellas de la selecci&oacute;n germana han disparado las emociones entre el p&uacute;blico de tal manera que se espera vender m&aacute;s de 500,000 camisetas del equipo fuera de Europa este a&ntilde;o, frente a las 300.000 que se vendieron en el <b>Mundial de Sud&aacute;frica<\/b>. En pocas palabras, un &eacute;xito.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Por otra parte el portavoz de Nike, <b>Charlie Brooks<\/b>, manifest&oacute;: &quot;<em>Como marca futbol&iacute;stica, no se trata s&oacute;lo de un partido. Para nosotros la Copa del Mundo se ha tratado de la energ&iacute;a de la marca y el beneficio que ha supuesto para nuestro negocio a lo largo de los meses que precedieron al campeonato<\/em>&quot;. YA PUES!!<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El Mundial est\u00e1 por llegar a su fin. \u00bfQu\u00e9 marca obtuvo m\u00e1s beneficios?<\/p>\n","protected":false},"author":22,"featured_media":6936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-6935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQui\u00e9n gan\u00f3 el partido de las marcas deportivas en el Mundial? - mott.pe<\/title>\n<meta name=\"description\" content=\"El Mundial est\u00e1 por llegar a su fin. \u00bfQu\u00e9 marca obtuvo m\u00e1s beneficios?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/quien-gano-el-partido-de-las-marcas-deportivas-en-el-mundial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQui\u00e9n gan\u00f3 el partido de las marcas deportivas en el Mundial? 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