{"id":695,"date":"2015-03-13T10:27:20","date_gmt":"2015-03-13T10:27:20","guid":{"rendered":"https:\/\/mott.pe\/2015\/03\/13\/will-ferrell-y-la-increible-estrategia-de-marketing-de-la-mlb\/"},"modified":"2022-01-06T11:45:31","modified_gmt":"2022-01-06T16:45:31","slug":"will-ferrell-y-la-increible-estrategia-de-marketing-de-la-mlb","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/will-ferrell-y-la-increible-estrategia-de-marketing-de-la-mlb\/","title":{"rendered":"Will Ferrell y la incre\u00edble estrategia de marketing de la MLB"},"content":{"rendered":"<div><span style=\"font-size: 14px;\">Es com\u00fan ver una gran multitud en los partidos de b\u00e9isbol profesional cuando se trata de la temporada regular. Pero cuando se trata de la pre temporada las cosas cambian para mal.\u00a0<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" style=\"width: 700px;\" src=\"https:\/\/mott.pe\/uploads\/images\/2015\/03\/13\/baseball-vacio.jpg\" alt=\"Estadio MLB\" width=\"700\" height=\"400\" \/><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Es por ello que la MLB (<b>Major League Baseball<\/b> \/ B\u00e9isbol de las Ligas Mayores) tuvo que pensar en una forma de vender m\u00e1s entradas, situaci\u00f3n que los oblig\u00f3 a pensar en una estrategia de marketing que termin\u00f3 siendo un verdadero \u00e9xito que todos los fan\u00e1ticos de ese deporte y p\u00fablico en general hubieran querido ver.\u00a0<\/span><\/div>\n<div><\/div>\n<div><b><span style=\"font-size: 14px;\">La idea<\/span><\/b><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Para no seguir cayendo en desgracia recurrieron a la ayuda del comediante estadounidense <b>Will Ferrell<\/b>, conocido por pel\u00edculas como Elf y Talladega Night, quien se propuso a jugar con 10 equipos profesionales diferentes en un periodo de 24 horas y en cada una de las 9 posiciones en las que puede jugar un pelotero para as\u00ed implantar un nuevo r\u00e9cord mundial.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Es de esta manera que este divertido actor, el d\u00eda de ayer, defendi\u00f3 los colores de los <b>Dodgers<\/b>, <b>Athletics<\/b>, <b>Giants<\/b>, <b>Diamondbacks<\/b>, <b>Cubs<\/b>, <b>Reds<\/b>, <b>White Sox<\/b>, <b>Mariners<\/b>, <b>Padres<\/b> y <b>Angels<\/b>, pero no solamente para establecer un nuevo record sino que para tambi\u00e9n reunir fondos para la lucha contra el c\u00e1ncer.<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone lazyload\" style=\"width: 700px;\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/03\/13\/will-farell-beisbol.jpg\" alt=\"MLB marketing\" width=\"700\" height=\"394\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Como era de esperarse, los partidos que se jugaron fueron grabados para posteriormente ser transmitidos por <b>HBO<\/b> en colaboraci\u00f3n con el sitio web <b>Funny or Die<\/b>, del cual Will Ferrell es cofundador.<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone lazyload\" style=\"width: 534px;\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/03\/13\/farrell.jpg\" alt=\"Will Ferrell marketing MLB\" width=\"534\" height=\"712\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Una excelente estrategia que busca generar ingresos para la ayuda contra el c\u00e1ncer.<\/p>\n","protected":false},"author":22,"featured_media":696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fotografia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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