{"id":71061,"date":"2018-02-17T10:39:27","date_gmt":"2018-02-17T15:39:27","guid":{"rendered":"https:\/\/mott.pe\/noticias\/?p=71061"},"modified":"2022-06-13T16:30:12","modified_gmt":"2022-06-13T21:30:12","slug":"uncle-drew-el-exito-publicitario-de-pepsi-ahora-es-una-pelicula","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/uncle-drew-el-exito-publicitario-de-pepsi-ahora-es-una-pelicula\/","title":{"rendered":"\u201cUncle Drew\u201d: el \u00e9xito publicitario de Pepsi ahora es una pel\u00edcula"},"content":{"rendered":"<p style=\"text-align: justify;\">En el 2012, <strong>Pepsi<\/strong> se meti\u00f3 un \u00e9xito publicitario al bolsillo con la historia de un se\u00f1or de avanzada edad que dej\u00f3 a todos con la boca abierta cuando mostr\u00f3 sus habilidades jugando basquetball. \u201c<strong>Uncle Drew<\/strong>\u201d (t\u00edo Drew) es su nombre y ahora ha dado el santo hacia la pantalla grande.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-71066 aligncenter\" src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-spot.jpg\" alt=\"\" width=\"720\" height=\"405\" srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-spot.jpg 720w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-spot-300x169.jpg 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-spot-545x307.jpg 545w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #999999;\"><em>Fuente: <a href=\"http:\/\/www.dailymotion.com\/video\/x1ygead\" target=\"_blank\" rel=\"nofollow noopener\">DailyMotion<\/a><\/em><\/span><\/p>\n<p style=\"text-align: justify;\">En una jugada que se ven\u00eda cocinando desde hace un tiempo, <strong>PepsiCo<\/strong> ha decidido llevar esta historia un paso m\u00e1s all\u00e1 para demostrar que no solamente el mundo de las gaseosas es lo que est\u00e1n haciendo.<\/p>\n<p style=\"text-align: justify;\"><strong>LES PUEDE INTERESAR:\u00a0<a href=\"https:\/\/goo.gl\/fDE3BY\" target=\"_blank\" rel=\"noopener\">Una emotiva historia \u201cel\u00e9ctrica\u201d de Renault por el D\u00eda de los Enamorados<\/a><\/strong><\/p>\n<h2 style=\"text-align: justify;\">Uncle Drew<\/h2>\n<p style=\"text-align: justify;\">Protagonizado por la a la estrella de la NBA, <strong>Kyrie Irving<\/strong>, el equipo de producci\u00f3n responsable disfraz\u00f3 al jugador como una persona mayor edad para protagonizar un viral de cinco minutos de duraci\u00f3n que promocion\u00f3 la gaseosa Pepsi Max. La campa\u00f1a a continuaci\u00f3n.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-71063 aligncenter lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-nba.jpg\" alt=\"\" width=\"720\" height=\"480\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-nba.jpg 720w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-nba-300x200.jpg 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-nba-545x363.jpg 545w\" data-sizes=\"(max-width: 720px) 100vw, 720px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #999999;\"><em>Fuente: <a href=\"https:\/\/www.thebasketballnetwork.com\/kyrie-irving-star-uncle-drew-movie-produced-pepsi\/\" target=\"_blank\" rel=\"nofollow noopener\">TBN<\/a><\/em><\/span><\/p>\n<p style=\"text-align: justify;\">Cinco a\u00f1os m\u00e1s tarde, el t\u00edo Drew regresa gracias a un trabajo conjunto entre el grupo <strong>Creators League<\/strong> que PepsiCo prepar\u00f3 este tipo de proyectos, junto con Temple Hill Entertainment y <strong>Lionsgate&#8217;s Summit Entertainment<\/strong> para que el personaje llegue a la pantalla grande.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-71065 aligncenter lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-cine.png\" alt=\"\" width=\"720\" height=\"405\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-cine.png 720w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-cine-300x169.png 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-cine-545x307.png 545w\" data-sizes=\"(max-width: 720px) 100vw, 720px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #999999;\"><em>Fuente: <a href=\"https:\/\/www.fastcompany.com\/40531855\/watch-the-trailer-for-uncle-drew-a-pepsi-ad-turned-feature-film?partner=feedburner&amp;utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=feedburner+fastcompany&amp;utm_content=feedburner\" target=\"_blank\" rel=\"nofollow noopener\">FastCompany<\/a><\/em><\/span><\/p>\n<p style=\"text-align: justify;\">\u201c<a href=\"https:\/\/www.facebook.com\/UncleDrewFilm\/\" target=\"_blank\" rel=\"noopener\"><strong>Uncle Drew<\/strong><\/a>\u201d har\u00e1 su debut el 29 de junio de este a\u00f1o y ser\u00e1 protagonizada por el mismo Irving, junto con estrellas de la NBA de la talla de <strong>Shaquille O&#8217;Neal<\/strong>, Chris Webber, Reggie Miller, Nate Robinson, y Lisa Leslie (ex MVP de la WNBA) y los actores Tiffany Haddish \u00a0y &#8220;Lil Rel&#8221; Howery, \u00e9ste \u00faltimo quien ser\u00e1 al personaje que convence al t\u00edo Drew de volver a la cancha una \u00faltima vez para un torneo de streetball en Harlem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-71064 aligncenter lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-logo.png\" alt=\"\" width=\"696\" height=\"309\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-logo.png 696w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-logo-300x133.png 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-logo-545x242.png 545w\" data-sizes=\"(max-width: 696px) 100vw, 696px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #999999;\"><em>Fuente: <a href=\"https:\/\/www.facebook.com\/UncleDrewFilm\/photos\/a.128412291126539.1073741827.117537872213981\/169472230353878\/?type=1&amp;theater\" target=\"_blank\" rel=\"nofollow noopener\">UncleDrew<\/a><\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>El trailer de la pel\u00edcula a continuaci\u00f3n:<\/p>\n<p><center><iframe data-src=\"https:\/\/www.youtube.com\/embed\/Ept29ceiVfk\" width=\"720\" height=\"410\" frameborder=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center>&nbsp;<\/p>\n<h3>Creators League<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-71067 aligncenter lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-creators-league.jpg\" alt=\"\" width=\"720\" height=\"401\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-creators-league.jpg 720w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-creators-league-300x167.jpg 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-creators-league-545x304.jpg 545w\" data-sizes=\"(max-width: 720px) 100vw, 720px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #999999;\"><em>Fuente: <a href=\"https:\/\/digiday.com\/marketing\/inside-pepsis-house-content-agency\/\" target=\"_blank\" rel=\"nofollow noopener\">DigiDay<\/a><\/em><\/span><\/p>\n<p style=\"text-align: justify;\">Este grupo fue formado en 2016 por <strong>Brad Jakeman<\/strong>, expresidente del grupo global de bebidas de PepsiCo y quien dej\u00f3 la empresa el a\u00f1o pasado, para la creaci\u00f3n de series, pel\u00edculas, grabaciones de m\u00fasica, reality shows y otros contenidos, todo esto para crear tanto contenido de marca como contenido sin marca que pudiera generar mayores ingresos y convertirse nuevamente en referentes marketing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-71070 aligncenter lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-estudio.jpeg\" alt=\"\" width=\"720\" height=\"480\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-estudio.jpeg 720w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-estudio-300x200.jpeg 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-estudio-545x363.jpeg 545w\" data-sizes=\"(max-width: 720px) 100vw, 720px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #999999;\"><em>Fuente: <a href=\"https:\/\/wsdg.com\/open-house-pepsicos-creators-league\/\" target=\"_blank\" rel=\"nofollow noopener\">WSDG<\/a><\/em><\/span><\/p>\n<p style=\"text-align: justify;\">Entre sus trabajos est\u00e1 el criticado spot de <strong>Kendall Jenner<\/strong> y el de Pepsi del \u00faltimo <a href=\"https:\/\/goo.gl\/RHoM87\" target=\"_blank\" rel=\"noopener\"><strong>Super Bowl<\/strong><\/a>\u00a0junto a Cindy Crawford. Y junto a ello, han creado un documental llamado &#8220;<strong>The Rugby Boys of Memphis<\/strong>&#8221; que fue respaldado por <strong>Gatorade<\/strong>, tambi\u00e9n de PepsiCo, y fue exhibido en el Festival de Cine de Tribeca el a\u00f1o pasado.<\/p>\n<p><center><\/center><center><iframe data-src=\"https:\/\/www.youtube.com\/embed\/0gHYd67OumQ\" width=\"720\" height=\"410\" frameborder=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-71071 aligncenter lazyload\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-rugby.jpg\" alt=\"\" width=\"658\" height=\"1000\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-rugby.jpg 658w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-rugby-197x300.jpg 197w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/02\/Uncle-Drew-el-\u00e9xito-publicitario-de-Pepsi-ahora-es-una-pel\u00edcula-rugby-545x828.jpg 545w\" data-sizes=\"(max-width: 658px) 100vw, 658px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #999999;\"><em>Fuente: <a href=\"http:\/\/www.imdb.com\/title\/tt6739754\/\" target=\"_blank\" rel=\"nofollow noopener\">IMDB<\/a><\/em><\/span><\/p>\n<p style=\"text-align: justify;\">Conozcan a trav\u00e9s del <a href=\"https:\/\/goo.gl\/VzoZ3A\" target=\"_blank\" rel=\"noopener\"><strong>enlace a continuaci\u00f3n<\/strong><\/a> la alucinante campa\u00f1a que <strong>PlayStation<\/strong> hizo en una inmensa cancha de baloncesto que la convirti\u00f3 en un enorme campo de <strong>God of War<\/strong>.<\/p>\n<p>LES PUEDE INTERESAR<\/p>\n<pre><a href=\"https:\/\/goo.gl\/n4r9nZ\" target=\"_blank\" rel=\"noopener\">Heinz y su excelente corto animado para promocionar su nueva l\u00ednea de frijoles enlatados<\/a>\r\n<a href=\"https:\/\/goo.gl\/SHcXpE\" target=\"_blank\" rel=\"noopener\">Netflix se puso a incubar a un humano en un paradero de autob\u00fas<\/a>\r\n<a href=\"https:\/\/goo.gl\/YmdHK2\" target=\"_blank\" rel=\"noopener\">\u00bfDoritos planea lanzar un producto para que las mujeres no hagan bulla?<\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>En el 2012, Pepsi se meti\u00f3 un \u00e9xito publicitario al bolsillo con la historia de un se\u00f1or de avanzada edad que dej\u00f3 a todos con la boca abierta cuando mostr\u00f3 sus habilidades jugando basquetball. \u201cUncle Drew\u201d (t\u00edo Drew) es su nombre y ahora ha dado el santo hacia la pantalla grande. Fuente: DailyMotion En una [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":71062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[2,730],"tags":[8318,912,8581],"class_list":["post-71061","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-campanas","category-cine","tag-nba","tag-pepsi","tag-pepsico","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Una de las campa\u00f1as m\u00e1s exitosas de Pepsi, convertida en pel\u00edcula<\/title>\n<meta name=\"description\" content=\"Un misterioso anciano mostrar\u00e1 sus habilidades en la cancha de basquetball en \u201cUncle Drew\u201d, un film que comenz\u00f3 como un spot publicitario.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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