{"id":7259,"date":"2014-09-29T12:09:09","date_gmt":"2014-09-29T12:09:09","guid":{"rendered":"https:\/\/mott.pe\/2014\/09\/29\/en-2-minutos-resumen-los-128-anos-de-evolucion-de-coca-cola\/"},"modified":"2014-09-29T12:09:09","modified_gmt":"2014-09-29T12:09:09","slug":"en-2-minutos-resumen-los-128-anos-de-evolucion-de-coca-cola","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/en-2-minutos-resumen-los-128-anos-de-evolucion-de-coca-cola\/","title":{"rendered":"En 2 minutos resumen los 128 a\u00f1os de evoluci\u00f3n de Coca Cola"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\"><b>Coca Cola<\/b> es una compa&ntilde;&iacute;a que ya est&aacute; posicionada en el mercado desde hace muchos a&ntilde;os. Aunque en la actualidad la empresa enfrente errores de conexi&oacute;n con su consumidor actual, la historia y el desarrollo de la marca son fundamentales para poder entender los procesos de evoluci&oacute;n del marketing de siglo XXI.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Por este motivo, la p&aacute;gina <b>Fast Company<\/b>&nbsp;lanz&oacute; un video, donde resume en 2 minutos la historia de 128 a&ntilde;os de Coca Cola. A trav&eacute;s de una l&iacute;nea de tiempo bastante visual y din&aacute;mica, muestra los momentos claves que quedaran plasmados para la compa&ntilde;&iacute;a: las estrategias publicitarias, problemas de imagen a los que se han visto enfrentados en los &uacute;ltimos a&ntilde;os, etc.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Por otro lado, con la ingeniosa idea de ponerle nombres a sus botellas, bajo la consigna &ldquo;<b>Comparte una botella<\/b>&rdquo;, Coca Cola report&oacute; un aumento del 2% de sus ventas en Estados Unidos, en los &uacute;ltimos cuatro meses. Dicha campa&ntilde;a fue lanzada por primera vez en Australia, donde el consumo de bebidas aument&oacute; en un 7%, es por eso que fue exportada a 80 pa&iacute;ses.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Conoce tambi\u00e9n por qu\u00e9 aument\u00f3 sus ventas en Estados Unidos.<\/p>\n","protected":false},"author":22,"featured_media":7260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-7259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>En 2 minutos resumen los 128 a\u00f1os de evoluci\u00f3n de Coca Cola - mott.pe<\/title>\n<meta name=\"description\" content=\"Conoce tambi\u00e9n por qu\u00e9 aument\u00f3 sus ventas en Estados Unidos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/en-2-minutos-resumen-los-128-anos-de-evolucion-de-coca-cola\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En 2 minutos resumen los 128 a\u00f1os de evoluci\u00f3n de Coca Cola - 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