{"id":731,"date":"2015-03-18T11:00:22","date_gmt":"2015-03-18T11:00:22","guid":{"rendered":"https:\/\/mott.pe\/2015\/03\/18\/de-donde-nace-el-popular-slogan-just-do-it-de-nike-te-sorprenderas-al-saberlo\/"},"modified":"2021-12-23T12:26:20","modified_gmt":"2021-12-23T17:26:20","slug":"de-donde-nace-el-popular-slogan-just-do-it-de-nike-te-sorprenderas-al-saberlo","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/de-donde-nace-el-popular-slogan-just-do-it-de-nike-te-sorprenderas-al-saberlo\/","title":{"rendered":"\u00bfDe d\u00f3nde nace el popular slogan \u201cJust Do It\u201d de Nike? Te sorprender\u00e1s al saberlo"},"content":{"rendered":"<div><span style=\"font-size: 14px;\">El \u201c<b>Just Do It<\/b>\u201d de <b>Nike<\/b> es sin duda uno de los slogans que mayor recordaci\u00f3n de marca en la mente del consumidor ha generado dado que es mucho m\u00e1s que una simple frase, son poderosas palabras que juntas invitan a la acci\u00f3n, caracter\u00edstica que va con los deportistas que usan los diferentes productos de la marca.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Sin embargo esta exitosa frase esconde un origen criminal que pocos conocen y, por si hay dudas, esta informaci\u00f3n viene de uno de sus creadores, <b>Dan Wieden<\/b>, co-fundador de la agencia de publicidad <b>Wieden+Kennedy<\/b>, quien revel\u00f3 al portal <b>Dezeen<\/b> su historia.<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Wieden recuerda que la primera vez que esta frase se dijo en un comercial de TV fue en 1988 y desde ese punto en adelante se marc\u00f3 diferencia entre las marcas deportivas de la \u00e9poca y el principio de la que es una de las frases publicitarias m\u00e1s fuertes. \u00a0<\/span><\/div>\n<div><\/div>\n<p style=\"text-align: center;\">\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Sin embargo, este motivador slogan tiene como verdadero autor a un asesino de Portland que fue sentenciado a muerte y cuyas \u00faltimas palabras antes de morir, como es derecho de todo sentenciado, fueron \u201c<b>Let\u00b4s do it<\/b>\u201d\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Tras esto, Wieden qued\u00f3 impactado tras conocer esta historia y decidi\u00f3 cambiar estas palabras a \u201c<b>Just do it<\/b>\u201d pues le pareci\u00f3 que <b>Phil Knight<\/b>, cofundador de Nike, no aceptar\u00eda el origen de esta frase sabiendo su verdadera procedencia. Luego del cambio, el slogan fue aceptado y desde ese entonces a acompa\u00f1ado a la marca deportiva hasta el d\u00eda de hoy, siendo todo un \u00edcono a nivel mundial.\u00a0<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><span style=\"font-size: 14px;\"><img decoding=\"async\" style=\"width: 700px;\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/03\/18\/just-do-it.jpeg\" alt=\"just do it\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un s\u00edmbolo de \u00e9xito cuyo verdadera historia significa lo contrario a avanzar.<\/p>\n","protected":false},"author":22,"featured_media":732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fotografia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfDe d\u00f3nde nace el popular slogan \u201cJust Do It\u201d de Nike? 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