{"id":7558,"date":"2015-04-13T15:17:57","date_gmt":"2015-04-13T15:17:57","guid":{"rendered":"https:\/\/mott.pe\/2015\/04\/13\/un-ingenioso-billboard-de-netflix-para-promocionar-better-call-saul\/"},"modified":"2015-04-13T15:17:57","modified_gmt":"2015-04-13T15:17:57","slug":"un-ingenioso-billboard-de-netflix-para-promocionar-better-call-saul","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/un-ingenioso-billboard-de-netflix-para-promocionar-better-call-saul\/","title":{"rendered":"Un ingenioso billboard de Netflix para promocionar \u201cBetter call Saul\u201d"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">Muchos hablan de ella pero todav&iacute;a pocos son los que la han visto si se compara con su antecesora. Hablamos de la nueva serie de <b>Netflix<\/b>, &ldquo;<b>Better call Sau<\/b>l&rdquo;, spin off de la exitosa <b>Breaking Bad<\/b>.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Para los que no la siguen, <b>Saul Goodman<\/b> es el corrupto abogado de <b>Walter White<\/b> en Breaking Bad, serie de televisi&oacute;n dram&aacute;tica estadounidense creada y producida por <b>Vince Gilligan<\/b>. Tras su final, una nueva serie sali&oacute; de &eacute;sta en base a este abogado, quien contin&uacute;a metido en este oscuro mundo para presentar los m&aacute;s extra&ntilde;os casos en &ldquo;Better call Saul&rdquo; (&ldquo;<em>mejor llama a Sa&uacute;l<\/em>&rdquo; &#8211; slogan que el abogado utiliza para promocionarse).&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/fh9Wg812xFc\" width=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Para promocionarla, Netflix se vali&oacute; de una estrategia outdoor que ciertamente llam&oacute; la atenci&oacute;n del p&uacute;blico parisino ya que, al igual que la serie, incurrieron en una arriesgada estrategia que pudo haberles costado mucho.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">La idea fue de la gente de la agencia <b>Ogilvy &amp; Mather<\/b> y la idea fue elaborar un billboard con las hojas del c&oacute;digo penal franc&eacute;s. De este modo, 320 p&aacute;ginas formaron un original anuncio que se pase&oacute; por las calles de Par&iacute;s llamando la atenci&oacute;n de cuanta persona lo vio, incluso la polic&iacute;a, quienes dieron un momento de tensi&oacute;n a los encargados por tratarse de su constituci&oacute;n.&nbsp;<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfRomper\u00edas tu constituci\u00f3n para hacer publicidad? Saul s\u00ed lo hizo.<\/p>\n","protected":false},"author":22,"featured_media":7559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-7558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un ingenioso billboard de Netflix para promocionar \u201cBetter call Saul\u201d - mott.pe<\/title>\n<meta name=\"description\" content=\"\u00bfRomper\u00edas tu constituci\u00f3n para hacer publicidad? 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