{"id":7688,"date":"2015-04-29T11:08:42","date_gmt":"2015-04-29T11:08:42","guid":{"rendered":"https:\/\/mott.pe\/2015\/04\/29\/estas-preparada-para-lucir-un-cuerpo-de-playa\/"},"modified":"2015-04-29T11:08:42","modified_gmt":"2015-04-29T11:08:42","slug":"estas-preparada-para-lucir-un-cuerpo-de-playa","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/estas-preparada-para-lucir-un-cuerpo-de-playa\/","title":{"rendered":"&#8220;\u00bfEst\u00e1s preparada para lucir un cuerpo de playa?&#8221;"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">A este punto en el que estamos deber&iacute;amos saber que como estrategia de marketing hay cosas que nunca debemos hacer. Una de ellas: meterte con la figura de una persona, y m&aacute;s a&uacute;n si es de una mujer.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Ejemplo de ello es la campa&ntilde;a esc&aacute;ndalo protagonizada por la <b>Protein World<\/b> en el Reino Unido y donde todos se le han ido encima con justa raz&oacute;n.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">El problema fue el siguiente: Dado que el verano ingl&eacute;s est&aacute; a la vuelta de la esquina, la marca <b>Protein World<\/b> promocion&oacute; su producto en el metro de Londres con el siguiente anuncio: &quot;&iquest;Est&aacute;s preparada para lucir un cuerpo de playa?&quot;.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/04\/29\/protein.png\" style=\"width: 558px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Es f&aacute;cil darse cuenta la falta de criterio para esta campa&ntilde;a lanzada. Y por si los responsables de ella no la vieron, el p&uacute;blico claro que s&iacute; y no esper&oacute; para denunciarlo.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Son cientos de personas las que se han vuelto a las redes sociales y a la calle, donde est&aacute;n los anuncios, para criticar la campa&ntilde;a y a la marca por inculcar estereotipos que no son reales. Incluso, muchos de los transe&uacute;ntes pintaron sobre las gr&aacute;ficas presentadas para mostrar su desapruebo con mensajes como &ldquo;#EverydaySexism&rdquo;, &ldquo;No es tu p&hellip;. problema&rdquo; y &ldquo;Todos ya somos un cuerpo de playa&rdquo;. Incluso, hay quienes llevaron su protesta un poco m&aacute;s all&aacute; utilizando las redes sociales.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/04\/29\/protein-1.png\" style=\"width: 650px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div style=\"text-align: center;\"> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/04\/29\/protein-2.png\" style=\"width: 650px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div style=\"text-align: center;\"> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/04\/29\/protein-3.png\" style=\"width: 564px; height: 564px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div style=\"text-align: center;\"> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/04\/29\/protein-4.png\" style=\"width: 322px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Pero no s&oacute;lo el p&uacute;blico estuvo presente en esta forma de protesta. Tambi&eacute;n lo estuvieron las marcas como <b>Dove<\/b> y <b>Navadi<\/b>, quienes lanzaron originales respuestas a la propuesta de Protein World opac&aacute;ndolos.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/04\/29\/protein-dove.png\" style=\"width: 550px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/div>\n<div style=\"text-align: center;\"> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/04\/29\/protein-navabi.png\" style=\"width: 550px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Esta mal pensada estrategia le podr&iacute;a salir caro a la marca ya que se ha creado una petici&oacute;n online en <b>Change.org<\/b> para solicitar su retirada del suburbano de Londres. Y ya m&aacute;s de 50,000 personas la han firmado.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Protein World en el ojo de la tormenta.<\/p>\n","protected":false},"author":22,"featured_media":7689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-7688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;\u00bfEst\u00e1s preparada para lucir un cuerpo de playa?&quot; - mott.pe<\/title>\n<meta name=\"description\" content=\"Protein World en el ojo de la tormenta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/estas-preparada-para-lucir-un-cuerpo-de-playa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;\u00bfEst\u00e1s preparada para lucir un cuerpo de playa?&quot; - 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