{"id":7702,"date":"2015-04-30T11:53:20","date_gmt":"2015-04-30T11:53:20","guid":{"rendered":"https:\/\/mott.pe\/2015\/04\/30\/el-peor-error-de-marketing-de-la-historia\/"},"modified":"2015-04-30T11:53:20","modified_gmt":"2015-04-30T11:53:20","slug":"el-peor-error-de-marketing-de-la-historia","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/el-peor-error-de-marketing-de-la-historia\/","title":{"rendered":"El peor error de marketing de la historia"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">En abril de 1985, las ventas de<b> Pepsi<\/b> no paraban de aumentar y se convirti&oacute; en un grave problema para <b>Coca-Cola<\/b>. &iquest;La soluci&oacute;n? Cambiar su f&oacute;rmula para hacer con ello un verdadero infierno publicitario para la conocida marca. Por ello, 79 d&iacute;as despu&eacute;s, tuvieron que dar marcha atr&aacute;s.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Fue exactamente un 23 de abril de 1985 cuando naci&oacute; &ldquo;<b>The New Coke<\/b>&rdquo;, una nueva Coca-Cola m&aacute;s dulce y m&aacute;s &ldquo;amigable&rdquo; que ten&iacute;a como misi&oacute;n frenar el &eacute;xito de Pepsi y su campa&ntilde;a <b>Generation Next<\/b>. Pero este esfuerzo fue en vano ya que el p&uacute;blico no lo acept&oacute; de buena manera, convirtiendo este incidente en un hecho que marcar&iacute;a para siempre no s&oacute;lo la historia de esa marca, sino del marketing en general.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/04\/30\/coke-1.jpg\" style=\"width: 466px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">La f&oacute;rmula de Coca-Cola fue creada en 1886 y usada desde entonces por 99 a&ntilde;os hasta que decidieron cambiarla para ofrecer una nueva bebida para nuevas generaciones. Pero al p&uacute;blico no le gust&oacute; y desde ah&iacute; se convirti&oacute; todo en un calvario para la marca.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">En un posteo que Coca-Cola subi&oacute; la semana pasada, la marca reconoce que aunque el proyecto fue un fracaso absoluto, hoy lo ven como una experiencia de aprendizaje y de riesgos que hay que tomar para crecer.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Indican tambi&eacute;n algo importante para toda marca: los lazos emocionales que tienen con sus consumidores. Y fue a partir de ese momento que la compa&ntilde;&iacute;a comenz&oacute; a entender que la relaci&oacute;n con Coca-Cola no es s&oacute;lo el consumo, sino que tiene un lado emocional que mueve a las masas.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/04\/30\/coke-5.jpg\" style=\"width: 680px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">El 11 de julio de 1985, la f&oacute;rmula tradicional de Coca-Cola volvi&oacute; al mercado usando el nombre que hasta hoy la caracteriza. &iquest;Y qu&eacute; pas&oacute; con The New Coke? Fue vendida junto con la Coca-Cola normal hasta que se agot&oacute; y desapareci&oacute; en silencio sin dejar rastro.&nbsp;<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un cambio de f\u00f3rmula que los ayud\u00f3 como experiencia de aprendizaje.<\/p>\n","protected":false},"author":22,"featured_media":7703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-7702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El peor error de marketing de la historia - mott.pe<\/title>\n<meta name=\"description\" content=\"Un cambio de f\u00f3rmula que los ayud\u00f3 como experiencia de aprendizaje.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/el-peor-error-de-marketing-de-la-historia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El peor error de marketing de la historia - 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