{"id":7850,"date":"2015-05-20T10:40:32","date_gmt":"2015-05-20T10:40:32","guid":{"rendered":"https:\/\/mott.pe\/2015\/05\/20\/coca-cola-triunfa-como-protagonista-en-el-final-de-mad-men\/"},"modified":"2015-05-20T10:40:32","modified_gmt":"2015-05-20T10:40:32","slug":"coca-cola-triunfa-como-protagonista-en-el-final-de-mad-men","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/coca-cola-triunfa-como-protagonista-en-el-final-de-mad-men\/","title":{"rendered":"Coca-Cola triunfa como protagonista en el final de Mad Men"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">El pasado domingo, el famoso anuncio &ldquo;Hilltop&rdquo; de <b>Coca-Cola<\/b>, publicado por primera vez en 1971, volvi&oacute; a escena durante el &uacute;ltimo episodio de <b>Mad Men<\/b>, logrando as&iacute; causar gran sorpresa entre los fan&aacute;ticos de la serie y de los creadores de este spot: la agencia <b>McCann<\/b>.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">&iexcl;Spoiler Alert!<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Como se sabe, <b>Don Draper<\/b> trabaja para la agencia McCann en la ficci&oacute;n. Curiosamente, esta es la misma agencia que cre&oacute; el anuncio &ldquo;Hilltop&rdquo;. Y en los momentos finales de la serie, Draper tiene una de las mejores ideas de su carrera inspir&aacute;ndose en un retiro espiritual al que hab&iacute;a asistido. El resultado, el emblem&aacute;tico spot de Coca-Cola.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/05\/20\/don-draper-meditando.png\" style=\"width: 680px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">En el mundo real, McCann sab&iacute;a que este anuncio iba a ser utilizado en el cap&iacute;tulo final de esta serie pero afirman que nadie sab&iacute;a c&oacute;mo lo har&iacute;an. &ldquo;<em>El final ha dado a todos, tanto dentro como fuera de la compa&ntilde;&iacute;a, la oportunidad de experimentar la magia de &ldquo;Hilltop&rdquo; en el contexto de su creaci&oacute;n y los tiempos que corr&iacute;an<\/em>&rdquo;, afirman desde la compa&ntilde;&iacute;a.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Sin haber tenido acceso al guion, McCann y Coca-Cola han salido muy beneficiados con este espontaneo &ldquo;relanzamiento&rdquo; logrando generar 21,204 tuits en referencia a la marca de refrescos y 2,925 para la agencia publicitaria.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<b><span style=\"font-size:14px;\">La verdad sobre el enuncio &ldquo;Hilltop&rdquo;<\/span><\/b><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">El anuncio &ldquo;<b>Hilltop<\/b>&rdquo; fue en realidad creado por <b>Bill Backer<\/b>, un creativo de McCann de aquella &eacute;poca que se inspir&oacute; en este spot luego que el avi&oacute;n en el que viajaba tuviera que hacer un aterrizaje forzoso debido a la intensa niebla. Tras este incidente los pasajeros se reunieron en la cafeter&iacute;a del aeropuerto, situaci&oacute;n que se ve en el anuncio original.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/2msbfN81Gm0\" width=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<b><span style=\"font-size:14px;\">Coca-Cola devuelve el favor a Mad Men<\/span><\/b><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Tras lo sucedido, y considerando que no tuvieron que pagar ni un d&oacute;lar por eso, Coca-Cola decidi&oacute; rendir tributo a esta genial serie con un inmenso anuncio en Times Square donde su campa&ntilde;a &ldquo;Share a Coke&rdquo; le hace un gui&ntilde;o a Don, Betty, Peggy, Pete, Joan y Roger, con sus botellas personalizadas de la marca.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/05\/20\/1280x720_s_t.jpg.jpeg\" style=\"width: 600px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/05\/20\/img_0026.jpg.jpeg\" style=\"width: 600px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/05\/20\/img_0023.jpg.jpeg\" style=\"width: 600px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La popular serie televisiva llega a su fin mostrando un cl\u00e1sico publicitario.<\/p>\n","protected":false},"author":22,"featured_media":7851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-7850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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