{"id":7868,"date":"2015-05-21T10:27:06","date_gmt":"2015-05-21T10:27:06","guid":{"rendered":"https:\/\/mott.pe\/2015\/05\/21\/arremeten-contra-coca-cola-por-una-reciente-campana-que-tildan-de-antifamilia\/"},"modified":"2015-05-21T10:27:06","modified_gmt":"2015-05-21T10:27:06","slug":"arremeten-contra-coca-cola-por-una-reciente-campana-que-tildan-de-antifamilia","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/arremeten-contra-coca-cola-por-una-reciente-campana-que-tildan-de-antifamilia\/","title":{"rendered":"Arremeten contra Coca Cola por una reciente campa\u00f1a que tildan de antifamilia"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\"><b>Coca-Cola<\/b> lanz&oacute; recientemente en Espa&ntilde;a un nuevo spot titulado &ldquo;<b>Familias<\/b>&rdquo; el cual muestra a un grupo de familias que muchos llamar&iacute;an &ldquo;fuera de lo convencional&rdquo;, esto para incluir nuevos grupos en su comunicaci&oacute;n. Tras su difusi&oacute;n, las quejas empezaron a llegar por mont&oacute;n pues consideran que tiene contenido antifamilia. Se lo mostramos a continuaci&oacute;n.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/_z4eHbOI3sc\" width=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">El p&uacute;blico que ha levantado voz de protesta por este spot argumenta que la campa&ntilde;a excluye de sus f&oacute;rmulas de la felicidad a las familias naturales, pues aseguran que la mayor&iacute;a de los ni&ntilde;os felices crecen en hogares creados por un hombre y una mujer.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Y las quejas s&iacute; que van en serio. Ya ha sido enviada una carta al presidente de Coca Cola en Espa&ntilde;a, <b>Jorge Gardu&ntilde;o<\/b>, con m&aacute;s de 27,000 firmas, y se espera llegar a las 50,000 para hacer que la campa&ntilde;a rectifique su comunicaci&oacute;n.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Esta es la carta:<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<em><span style=\"font-size:14px;\">Presidente de Coca-Cola Espa&ntilde;a, D. Jorge Gardu&ntilde;o:<\/span><\/em><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<em><span style=\"font-size:14px;\">Me decepciona que su reciente campa&ntilde;a de publicidad, bajo el t&iacute;tulo Familias, haya excluido a la familia natural de los casos de &ldquo;familias felices&rdquo; mostrados en el anuncio.<\/span><\/em><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<em><span style=\"font-size:14px;\">La inmensa mayor&iacute;a de los ni&ntilde;os felices crece en hogares creados por un hombre y una mujer al casarse.<\/span><\/em><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<em><span style=\"font-size:14px;\">Tener una madre y un padre es un componente esencial de la felicidad de un ni&ntilde;o y Coca-Cola lo oculta.<\/span><\/em><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<em><span style=\"font-size:14px;\">Los ni&ntilde;os felices son los que ven protegidos sus derechos; entre otros, el derecho a un padre y una madre. Sin la familia natural, sencillamente, la sociedad no sobrevivir&iacute;a y ustedes dejar&iacute;an de vender Coca-Cola.<\/span><\/em><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<em><span style=\"font-size:14px;\">Es indignante que hayan excluido a esa inmensa mayor&iacute;a de ni&ntilde;os felices, por seguir el juego a lo pol&iacute;ticamente correcto.<\/span><\/em><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<em><span style=\"font-size:14px;\">Afortunadamente, puedo elegir beber otras marcas de refrescos con mi familia, una de esas familias felices que no aparecen en su sectaria y discriminadora campa&ntilde;a de publicidad.<\/span><\/em><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<em><span style=\"font-size:14px;\">A menos que rectifiquen su comunicaci&oacute;n antifamilia y muestren mayor sensibilidad con los derechos de la infancia que con los dogmas del lobby de g&eacute;nero, mi familia y yo dejaremos de consumir Coca-Cola y sus otras marcas.<\/span><\/em><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\"><em>Atentamente<\/em>,<\/span><\/div>\n<div> \t<span style=\"font-size:14px;\">[Tu nombre]<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size: 14px;\">&iquest;Qu&eacute; opinan de ello?<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>No haber considerado a una \u201cfamilia normal\u201d pone en aprietos la comunicaci\u00f3n de la conocida compa\u00f1\u00eda.<\/p>\n","protected":false},"author":22,"featured_media":7869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-7868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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