{"id":7962,"date":"2015-06-03T11:22:59","date_gmt":"2015-06-03T11:22:59","guid":{"rendered":"https:\/\/mott.pe\/2015\/06\/03\/un-controversial-anuncio-publicitario-que-le-ha-dado-a-su-marca-un-rotundo-exito\/"},"modified":"2015-06-03T11:22:59","modified_gmt":"2015-06-03T11:22:59","slug":"un-controversial-anuncio-publicitario-que-le-ha-dado-a-su-marca-un-rotundo-exito","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/un-controversial-anuncio-publicitario-que-le-ha-dado-a-su-marca-un-rotundo-exito\/","title":{"rendered":"Un controversial anuncio publicitario que le ha dado a su marca un rotundo \u00e9xito"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">Muchas veces las marcas presentan campa&ntilde;as que est&aacute;n mal hechas, otras veces presentan algunas mal ejecutadas, y otras veces hacen mal las cosas al prop&oacute;sito para generar otro tipo de enganche publicitario.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Ejemplo de ello es esta campa&ntilde;a lanzada en Costa Rica en donde la marca de cerveza <b>Pilsen<\/b> ha causado estupor entre los conductores quienes, mientras pasaban al lado de su nuevo cartel publicitario de la marca, quedaban m&aacute;s que anonadados.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">La pol&eacute;mica en este tema surge a ra&iacute;z de las dos formas en que uno puede ver el cartel. Si se ve desde la parte delantera uno ve un tenedor parrillero sosteniendo una salchicha. Sin embargo, si este mismo es visto desde la parte trasera se observa la mitad de la salchicha asom&aacute;ndose por los bordes del cartel, con un doble significado muy claro.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/06\/03\/republica-parillerra-hed-2015-465.jpg\" style=\"width: 465px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/div>\n<div style=\"text-align: center;\"> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Si bien son muchos los que han quedado horrorizados con esta &ldquo;coincidencia&rdquo;, a la marca le ha ido muy bien ya que el tipo de cr&iacute;ticas que ha recibido han sido del tipo humor&iacute;stico sarc&aacute;stico, siendo el nombre de cerveza Pilsen el que ha estado en todos lados. &iquest;Casualidad o algo intencionado? Saquen ustedes mismos sus propias conclusiones.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/06\/03\/republica-parillerra-300.jpg\" style=\"width: 300px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Estar en el ojo de la tormenta le ha dado a cerveza Pilsen un protagonismo claro.<\/p>\n","protected":false},"author":22,"featured_media":7963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-7962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un controversial anuncio publicitario que le ha dado a su marca un rotundo \u00e9xito - 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