{"id":8084,"date":"2015-06-18T11:36:18","date_gmt":"2015-06-18T11:36:18","guid":{"rendered":"https:\/\/mott.pe\/2015\/06\/18\/universal-music-ofrece-descuentos-a-quien-baile-como-lorde\/"},"modified":"2015-06-18T11:36:18","modified_gmt":"2015-06-18T11:36:18","slug":"universal-music-ofrece-descuentos-a-quien-baile-como-lorde","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/universal-music-ofrece-descuentos-a-quien-baile-como-lorde\/","title":{"rendered":"Universal Music ofrece descuentos a quien baile como Lorde"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">Sin duda alguna, la cantautora neozelandesa <b>Lorde<\/b> ha impuesto su estilo de m&uacute;sica en el mundo entero acompa&ntilde;ado de otro factor que la ha hecho &uacute;nica en ese rubro: su forma de baile. Y es que sus extra&ntilde;os movimientos parecen apoderarse de ella en el escenario sin que nadie la pueda copiar.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Por ello, la gente de la agencia bonaerense <b>BBDO<\/b> ide&oacute; una original acci&oacute;n publicitaria para <b>Universal Music<\/b> la cual invitaba al p&uacute;blico a imitar a esta interprete para obtener descuentos en sus compras en las distintas tiendas de la compa&ntilde;&iacute;a.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">&ldquo;<b>Movete como Lorde<\/b>&rdquo; consta de una moderna instalaci&oacute;n virtual que capta los movimientos de las personas y los compara con los de la c&eacute;lebre cantante para que, seg&uacute;n el porcentaje de concordancia, se otorgue una rebaja con la misma cantidad de descuento.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<p style=\"text-align: center;\"> \t<iframe allowfullscreen=\"\" frameborder=\"0\" height=\"450\" mozallowfullscreen=\"\" data-src=\"https:\/\/player.vimeo.com\/video\/118907104\" webkitallowfullscreen=\"\" width=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Excelente experiencia de marca para resucitar la venta de discos.<\/p>\n","protected":false},"author":22,"featured_media":8085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-8084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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