{"id":817,"date":"2015-01-30T13:22:31","date_gmt":"2015-01-30T13:22:31","guid":{"rendered":"https:\/\/mott.pe\/2015\/01\/30\/discover-la-nueva-forma-de-anunciar-en-snapchat\/"},"modified":"2015-01-30T13:22:31","modified_gmt":"2015-01-30T13:22:31","slug":"discover-la-nueva-forma-de-anunciar-en-snapchat","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/discover-la-nueva-forma-de-anunciar-en-snapchat\/","title":{"rendered":"\u201cDiscover\u201d, la nueva forma de anunciar en Snapchat"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">No hay duda que la publicidad para m&oacute;viles es algo que crece de forma desmesurada. A&ntilde;os atr&aacute;s esto empez&oacute; a hacerlo <b>Google<\/b>, luego se sum&oacute; <b>Facebook<\/b> y &uacute;ltimamente tiene m&aacute;s presencia en <b>Twitter<\/b>. Pero todav&iacute;a hay quienes son considerados j&oacute;venes y aun as&iacute; desean ser parte de esta torta publicitaria, como <b>Snapchat<\/b>, por ejemplo. &nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Es por ello que la popular aplicaci&oacute;n de mensajes ef&iacute;meros ha creado <b>Discover<\/b>, una nueva forma para que las marcas publiquen contenido publicitario &ldquo;autodestructible&rdquo; y no est&eacute;n limitados al tipo de contenido que todos ya conocemos.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"420\" data-src=\"https:\/\/www.youtube.com\/embed\/UbOMqA2AOIk\" width=\"700\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Este nuevo servicio viene de la mano de marcas como <b>CNN<\/b>, <b>National Geographic<\/b>, <b>Vice<\/b>, <b>Comedy Central<\/b>, <b>Warner Music<\/b> e <b>ESPN<\/b>, y tambi&eacute;n abarcar&aacute; bandas musicales y artistas en general.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Ante esta nueva incursi&oacute;n, responsables de la compa&ntilde;&iacute;a indican: &ldquo;<em>Snapchat Discover es una nueva forma de explorar historias desde el punto de vista de diferentes editoriales. Es el resultado de la colaboraci&oacute;n de l&iacute;deres mundiales de la comunicaci&oacute;n que quieren construir un formato de contar una historia que ponga a la narrativa en primer lugar<\/em>&rdquo;.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Snapchat cuenta ya con m&aacute;s de 100 millones de usuarios &uacute;nicos mensuales y en cuatro a&ntilde;os de existencia han logrado una valoraci&oacute;n de $10,000 millones. Es por ello, por el potencial que muestra y por la fascinaci&oacute;n que le tienen los usuarios que esta app se perfila como unas de las preferidas por los j&oacute;venes en el 2015.&nbsp;<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Una nueva funci\u00f3n que elevar\u00e1 las arcas financieras de la app de mensajes ef\u00edmeros.<\/p>\n","protected":false},"author":22,"featured_media":818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cDiscover\u201d, la nueva forma de anunciar en Snapchat - mott.pe<\/title>\n<meta name=\"description\" content=\"Una nueva funci\u00f3n que elevar\u00e1 las arcas financieras de la app de mensajes ef\u00edmeros.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/discover-la-nueva-forma-de-anunciar-en-snapchat\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cDiscover\u201d, la nueva forma de anunciar en Snapchat - 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