{"id":8252,"date":"2015-07-16T10:18:35","date_gmt":"2015-07-16T10:18:35","guid":{"rendered":"https:\/\/mott.pe\/2015\/07\/16\/kit-kat-secuestra-los-billboards-de-otras-marcas-para-promover-su-lanzamiento-en-colombia\/"},"modified":"2015-07-16T10:18:35","modified_gmt":"2015-07-16T10:18:35","slug":"kit-kat-secuestra-los-billboards-de-otras-marcas-para-promover-su-lanzamiento-en-colombia","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/kit-kat-secuestra-los-billboards-de-otras-marcas-para-promover-su-lanzamiento-en-colombia\/","title":{"rendered":"Kit Kat \u201csecuestra\u201d los billboards de otras marcas para promover su lanzamiento en Colombia"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">Para promover su llegada a Colombia, la gente de la agencia <b>JWT<\/b> ide&oacute; para <b>Kit Kat<\/b> una original campa&ntilde;a publicitaria que aprovech&oacute; los billboards de otras marcas para explotar nuevamente su slogan &ldquo;<b>Have a Break<\/b>&rdquo; (ten un descanso).<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Para desarrollar esta campa&ntilde;a, el famoso chocolate propiedad de <b>Nestl&eacute;<\/b>&nbsp;contact&oacute; a los mismos modelos que aparecen en las campa&ntilde;as de otras marcas para que recrear las mismas escenas pero a&ntilde;adi&eacute;ndole el toque que caracteriza a Kit Kat para as&iacute; mostrarle al p&uacute;blico que estos personajes tambi&eacute;n pueden darse un merecido descanso.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/vOupC7yXfsE\" width=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<div> \t<span style=\"font-size:14px;\">&quot;<b>The day advertising had a break<\/b>&quot; (el d&iacute;a que la publicidad tuvo un descanso) es el nombre de esta campa&ntilde;a que tuvo el permiso de las otras marcas para desarrollarlo, como <b>Mazda<\/b> y <b>Banco Caja Social<\/b>, entre otros, quienes tuvieron la oportunidad de ser vistos en otros medios mientras que ellos hicieron lo mismo por este chocolate.&nbsp;<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPuedes t\u00fa tambi\u00e9n darte un descanso? Kit Kat quiere que s\u00ed.<\/p>\n","protected":false},"author":22,"featured_media":8253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-8252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kit Kat \u201csecuestra\u201d los billboards de otras marcas para promover su lanzamiento en Colombia - mott.pe<\/title>\n<meta name=\"description\" content=\"\u00bfPuedes t\u00fa tambi\u00e9n darte un descanso? 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