{"id":829,"date":"2015-01-26T13:58:11","date_gmt":"2015-01-26T13:58:11","guid":{"rendered":"https:\/\/mott.pe\/2015\/01\/26\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/"},"modified":"2015-01-26T13:58:11","modified_gmt":"2015-01-26T13:58:11","slug":"que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/","title":{"rendered":"\u00bfQu\u00e9 tan efectiva es realmente la publicidad en el Super Bowl?"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">Faltan seis d&iacute;as para la final de f&uacute;tbol americano, el <b>Super Bowl<\/b>, y la lista de anunciantes que formar&aacute; parte de su distinguida carpeta publicitaria est&aacute; pr&aacute;cticamente cerrada. Pero a pesar de que cada uno de ellos ha desembolsado $4,5 millones por 30 segundos, parece que esto no ser&aacute; suficiente para que logren sus objetivos comerciales.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/01\/26\/super-bowl-tv-3.jpg\" style=\"width: 660px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Cifras de la 13&ordf; encuesta anual &ldquo;<b>Super Bowl Ad Engagement<\/b>&rdquo; realizada por <b>Brand Keys<\/b>, menos de la mitad de estos anunciantes generar&aacute;n engagement en los consumidores. Para ser m&aacute;s precisos, de las 26 marcas que se publicitar&aacute;n, se espera que s&oacute;lo el 46% de ellas (12) generen engagement con su marca.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Ante esto, el fundador y presidente de Brand Keys, <b>Robert Passikoff<\/b>, coment&oacute;: &ldquo;<em>Puede que una marca realice la pieza m&aacute;s creativa y que sea compartida mil millones de veces, pero eso no significa que alguien vaya a empezar a comprar los productos de esa marca<\/em>&rdquo;.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Seg&uacute;n Passikoff, los anunciantes quieren que sus spots del Super Bowl tengan una gran audiencia, que sean creativos, que generen mucho ruido y que sean compartidos en las distintas redes sociales. Pero sobre todo, lo que buscan es generar engagement, creando un tipo de conexi&oacute;n emocional con los consumidores que les lleve a comprar sus productos, ahora y en el futuro.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/01\/26\/super-bowl-tv.jpg\" style=\"width: 700px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\"><b>&iquest;Cu&aacute;les ser&aacute;n las marcas con mayor engagement?<\/b>&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Con el fin de averiguar qu&eacute; anunciantes ser&aacute;n los que van a meter a los consumidores al bolsillo, Brand Keys utiliz&oacute; la herramienta de social data <b>JoopLoop<\/b> con 2,705 adultos que ver&aacute;n este evento y los resultados mostraron que hay 12 marcas que est&aacute;n llamadas a lograr engagement: <b>BMW<\/b>, <b>Doritos<\/b>, <b>Dove Men+Care<\/b>, <b>GoDaddy<\/b>, <b>Mercedes-Benz<\/b>, <b>Nissan<\/b>,&nbsp;<b>Jurassic Park<\/b>&nbsp;(<b>Paramount Pictures<\/b>), <b>Pepsi<\/b>, <b>Skittles<\/b>, <b>Snickers<\/b>, <b>Toyota<\/b> y <b>WeatherTech<\/b>.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Por el otro lado, anunciantes como <b>Budweiser<\/b>, <b>Coca-Cola<\/b>, <b>McDonald&rsquo;s<\/b> y <b>Mophie<\/b> la tienen dif&iacute;cil y se cree que no generar&aacute;n engagement con los espectadores.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div style=\"text-align: center;\"> \t<img decoding=\"async\" alt=\"\" src=\"https:\/\/mott.pe\/uploads\/images\/2015\/01\/26\/visibility%20pr.jpg\" style=\"width: 467px;\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>S\u00f3lo el 46% de los anunciantes lograr\u00e1 atrapar al espectador.<\/p>\n","protected":false},"author":22,"featured_media":830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 tan efectiva es realmente la publicidad en el Super Bowl? - mott.pe<\/title>\n<meta name=\"description\" content=\"S\u00f3lo el 46% de los anunciantes lograr\u00e1 atrapar al espectador.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 tan efectiva es realmente la publicidad en el Super Bowl? - mott.pe\" \/>\n<meta property=\"og:description\" content=\"S\u00f3lo el 46% de los anunciantes lograr\u00e1 atrapar al espectador.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/\" \/>\n<meta property=\"og:site_name\" content=\"Noticias de Marketing y Tecnolog\u00eda | MOTT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mott.pe\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-26T13:58:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/pelota-desinflada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"864\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MOTT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MOTT\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/\"},\"author\":{\"name\":\"MOTT\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897\"},\"headline\":\"\u00bfQu\u00e9 tan efectiva es realmente la publicidad en el Super Bowl?\",\"datePublished\":\"2015-01-26T13:58:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/\"},\"wordCount\":379,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/pelota-desinflada.jpg\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/\",\"url\":\"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/\",\"name\":\"\u00bfQu\u00e9 tan efectiva es realmente la publicidad en el Super Bowl? - mott.pe\",\"isPartOf\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/pelota-desinflada.jpg\",\"datePublished\":\"2015-01-26T13:58:11+00:00\",\"description\":\"S\u00f3lo el 46% de los anunciantes lograr\u00e1 atrapar al espectador.\",\"breadcrumb\":{\"@id\":\"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/#primaryimage\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/pelota-desinflada.jpg\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/pelota-desinflada.jpg\",\"width\":864,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mott.pe\/noticias\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 tan efectiva es realmente la publicidad en el Super Bowl?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mott.pe\/noticias\/#website\",\"url\":\"https:\/\/mott.pe\/noticias\/\",\"name\":\"\u00daltimas noticias de la actualidad - Noticias Virales MOTT\",\"description\":\"Noticias de marketing digital, dise\u00f1o, fotograf\u00eda, tecnolog\u00eda y actualidad\",\"publisher\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mott.pe\/noticias\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mott.pe\/noticias\/#organization\",\"name\":\"MOTT\",\"url\":\"https:\/\/mott.pe\/noticias\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png\",\"width\":294,\"height\":294,\"caption\":\"MOTT\"},\"image\":{\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mott.pe\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897\",\"name\":\"MOTT\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/mott.pe\/noticias\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg\",\"contentUrl\":\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg\",\"caption\":\"MOTT\"},\"sameAs\":[\"asaavedra\"],\"url\":\"https:\/\/mott.pe\/noticias\/author\/mott\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 tan efectiva es realmente la publicidad en el Super Bowl? - mott.pe","description":"S\u00f3lo el 46% de los anunciantes lograr\u00e1 atrapar al espectador.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 tan efectiva es realmente la publicidad en el Super Bowl? - mott.pe","og_description":"S\u00f3lo el 46% de los anunciantes lograr\u00e1 atrapar al espectador.","og_url":"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/","og_site_name":"Noticias de Marketing y Tecnolog\u00eda | MOTT","article_publisher":"https:\/\/www.facebook.com\/mott.pe\/","article_published_time":"2015-01-26T13:58:11+00:00","og_image":[{"width":864,"height":450,"url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/pelota-desinflada.jpg","type":"image\/jpeg"}],"author":"MOTT","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"MOTT","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/#article","isPartOf":{"@id":"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/"},"author":{"name":"MOTT","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897"},"headline":"\u00bfQu\u00e9 tan efectiva es realmente la publicidad en el Super Bowl?","datePublished":"2015-01-26T13:58:11+00:00","mainEntityOfPage":{"@id":"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/"},"wordCount":379,"commentCount":0,"publisher":{"@id":"https:\/\/mott.pe\/noticias\/#organization"},"image":{"@id":"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/#primaryimage"},"thumbnailUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/pelota-desinflada.jpg","inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/","url":"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/","name":"\u00bfQu\u00e9 tan efectiva es realmente la publicidad en el Super Bowl? - mott.pe","isPartOf":{"@id":"https:\/\/mott.pe\/noticias\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/#primaryimage"},"image":{"@id":"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/#primaryimage"},"thumbnailUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/pelota-desinflada.jpg","datePublished":"2015-01-26T13:58:11+00:00","description":"S\u00f3lo el 46% de los anunciantes lograr\u00e1 atrapar al espectador.","breadcrumb":{"@id":"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/#primaryimage","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/pelota-desinflada.jpg","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2015\/12\/pelota-desinflada.jpg","width":864,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/mott.pe\/noticias\/que-tan-efectiva-es-realmente-la-publicidad-en-el-super-bowl\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mott.pe\/noticias\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 tan efectiva es realmente la publicidad en el Super Bowl?"}]},{"@type":"WebSite","@id":"https:\/\/mott.pe\/noticias\/#website","url":"https:\/\/mott.pe\/noticias\/","name":"\u00daltimas noticias de la actualidad - Noticias Virales MOTT","description":"Noticias de marketing digital, dise\u00f1o, fotograf\u00eda, tecnolog\u00eda y actualidad","publisher":{"@id":"https:\/\/mott.pe\/noticias\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mott.pe\/noticias\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/mott.pe\/noticias\/#organization","name":"MOTT","url":"https:\/\/mott.pe\/noticias\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2018\/04\/logo-mott-01.png","width":294,"height":294,"caption":"MOTT"},"image":{"@id":"https:\/\/mott.pe\/noticias\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mott.pe\/"]},{"@type":"Person","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/22272351452503b3f1022f637b23c897","name":"MOTT","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mott.pe\/noticias\/#\/schema\/person\/image\/","url":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg","contentUrl":"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/09\/mott-redactor-150x150.jpg","caption":"MOTT"},"sameAs":["asaavedra"],"url":"https:\/\/mott.pe\/noticias\/author\/mott\/"}]}},"_links":{"self":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts\/829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/comments?post=829"}],"version-history":[{"count":0,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/posts\/829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/media\/830"}],"wp:attachment":[{"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/media?parent=829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/categories?post=829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mott.pe\/noticias\/wp-json\/wp\/v2\/tags?post=829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}